Made in Brunel Project: Business Plan for Cosi-Care Eczema Product

This document presents a business plan for Cosi-Care, an innovative product developed as part of the Made in Brunel project, aimed at providing relief for children suffering from eczema. Cosi-Care is a unique product that combines entertaining gaming with effective itch treatment, offering a soothing and tactile alternative to scratching. The business plan outlines the business overview, including the product's unique selling proposition, which is a pleasant toy turtle offering various soothing components. The plan details the company's aims and objectives, focusing on profitability, global trade, and curing itching among children. It also covers STP (Segmentation, Targeting, and Positioning), highlighting the demographic age factor for segmentation, targeting children aged 1-7, and positioning the brand through digital and social media marketing. The plan acknowledges the theoretical issues related to eczema, discusses the strengths and weaknesses of the business and the individual's skills, and suggests improvements like adding educational features to the game. Academic and employability benefits, particularly in management, marketing, and human resources, are also discussed, along with relevant references.

Introduction to the Made in Brunel product (Cosi-Care)
Eczema is a non-infectious chronic inflammatory disorder characterized by dry,
rough, and irritable skin. The need to scrape is so strong that several patients with eczema
develop scar tissue, or perhaps even lesions as a result, causing their flesh to hemorrhage
(Tzeses, 2021). Whilst this condition can affect persons of various ages, children are the most
commonly affected.
Therefore, we aim to introduce Cosi Care; a product meant to bring peace into a child’s life.
As a result, Cosi Care will be the first of its type, blending entertaining gaming with effective
itch treatment. This pleasant toy turtle seeks to provide a multitude of soothing and tactile
components that a kid may use as a substitute to itching and to calm the exterior of their skin
and thus, offer an instant relief (Bell, 2020).
A brief summary of Business Plan – Key Elements. (300 words)
Business overview
The Cosi Care is the child product brand opened in the UK market the business offers
the unique product that is basically a blending entertaining gaming designed with the unique
purpose. The brand basically designs and develop game that treats the itching of the children
by distracting them from their itchiness. The game is named pleasant toy turtle that provide
the different stages game which provide the multitude of soothing and tactical components.
This will basically provide a substitute to a child from itching and distract the mind by
thereby offering an instant pain relief.
Business aims and objectives
Aims
The aim of Cosi Care is to bring innovation ion the market of healthcare and gaming by
integrating the components of both.
Objectives
The objectives of the company are:
 To earn high profitability in the starting year.
 To trade globally through this product.
 To cure the disease of the itching among the children.
STP
Segmentation
The segmentation is process of dividing the whole market into small groups. In case
of Cosi Care the customer main segmentation is on the basis of the demographic age factor.
As the company will segment on the basis of the age. The segmentation will also be on the
basis of the children that has behavioural aspect of the itching ion the regular basis.

Targeting
The targeting is tactic to reach the specific group of the customer’s in order to attain
sales. The Cosi Care will target the age group between 1-7 years old children as they face the
main issue of the itching on the regular basis. The company will firstly target the customers
in the hospitals and clinics.
Positioning
The positioning is the way to increase the brand value and brand recognition. The Cosi Care
has opted for the digital and social media marketing in order to promote the brand and its
unique innovative product in the market full of customers. The digital platforms like E-
commerce sites, Instagram are the best platform for the company to gain the brand
recognition.
Theoretical issues(50)
The Eczema - non-infectious chronic inflammatory diseases is the key rational behind
emergence of the company. The disease has symptoms like dry, rough, and irritable skin.
Whilst this condition can affect persons of various ages, children are the most commonly
affected. Thus due to this issue among the children the Cosi- care brand is started.
Strength and Weaknesses (200 words)
Strengths Weaknesses
 The game designed by the Cosi-
Care is very unique and innovative
and has huge potential to enter the
market.
 The Cosi- care has very effective
game stages which attracts the
children’s very easily making the
product more influential and so its
has huge chances of capturing large
market share.
 The pricing strategy of the Cosi-
Care is the huge weakness for the
company to rise its sales.
 The company very low customer
base as the children are very
sensitive to screen.
 I have analysed that during the
whole plan I have very inadequate
knowledge regarding the marketing
tactics making my marketing
strategy incompetent.
Suggestions
The company is suggested to add some more features to the game and some
educational learning too. As the children’s mind are the most growing mind at the age of 1-7.
Therefore, the additional educational learning feature in game will make it more valuable and
also the customers parents will ready to buy for good purpose.
Strength and Weaknesses – Own (200 words)
Strengths Weaknesses

 I have analysed that I have effective
innovative skills which has helped
me in developing such a innovative
service and product in the market.
 I have effective management skills
which will help in making effective
plan for the business development
and implementation. The
management skills will also help in
effective management of the
resources of the company.
 My lack of knowledge in technical
skills are my key disadvantage
which has made me less
understanding regarding the game
designing, development etc.
 I have analysed that during the
whole plan I have very inadequate
knowledge regarding the marketing
tactics making my marketing
strategy incompetent.
Academic and Employability Benefits – Learning (100 words)
Through this part of my study, the various significant aspects are termed
employability and educational benefits. For instance, I have learned and comprehended
different business-related concepts and terminologies, including the importance of human
capital and various business and marketing strategies. I can appreciate the transferable skills
highly desirable for sustainable business growth. The skills I have learned through this
business planning process, I believe, are greatly sought after in the corporate sector. During
the course, I have also learned a variety of job opportunities in the fields of Management,
Human Resources, Marketing Management, sales, and even finance fields.
REFERENCES
Bell, L. (2020). Cosi Care. [online] Brunel.ac.uk. Available at:
https://www.brunel.ac.uk/student-projects/project?id=1d933ded-eee2-4067-af7e-
86e4df6bd559 [Accessed 15 Dec. 2021].
Tzeses, J. (2021). Eczema in Children: Signs, Symptoms, Causes, and Treatments. [online]
Healthcentral.com. Available at: https://www.healthcentral.com/condition/eczema-and-kids
[Accessed 15 Dec. 2021].