Exploring Cosmetic Advertising's Impact on Women's Buying Behavior

This report delves into the realm of cosmetic advertising, scrutinizing how it currently depicts women and its subsequent effects on consumer buying behavior within the cosmetic industry. The research encompasses an introduction, a literature review, and a detailed methodology section. The methodology includes data analysis, employing techniques such as frequency analysis of survey responses. The study investigates consumer perceptions of cosmetic advertising, the need for such advertising, and the portrayal of women in campaigns. The findings are presented through data analysis, tables, and interpretation. The report concludes with recommendations, and self-reflection, and is supported by cited references. The research aims to determine the impact of cosmetic advertising on women's buying behaviors. This report provides valuable insights into the dynamics of cosmetic advertising and its influence on consumers, offering a comprehensive understanding of the subject matter.

Business Management 2.
(Exploring How Cosmetic
Advertising Portrays Women
Today And What Impact It Has On
Consumer Buyer Behaviour)

Table of Content
• Introduction
• Literature Review
• Methodology
• Data Analysis
• Conclusion, recommendation and self reflation
• References

Table of Content
• Methodology
• Data Analysis
• Gantt Chart and Project Plan
• References

Background of research
Cosmetic advertising introduces as a part of promotion used
by organisation to promote their cosmetics and beauty
products through different variety of media. In this,
advertising campaigns are mainly aimed at women wishing
to enhance their appearance, mainly to maximise physical
attractiveness and decrease the sign of ageing

Aim of the research
“To determine how Cosmetic Advertising Portrays
Women Today and its impact on Consumer Buying
Behaviour. A study on cosmetic industry.”

Research Objectives
 To analysis the concept of advertising in cosmetic
industry.
 To examine the need for advertising in cosmetic
industry.
 To identify how women are portrayed in cosmetic
advertising campaigns now-a-days.
 To analysis the impact of cosmetic advertising on
consumer buying behaviour.

Research objectives
Research objectives
• To explore the concept of diversity?
• To identify the impact of diversity on exiting corporate governance of
ASDA?
• To analyse the different strategies through which company can easily
reduce staff turnover issues?

Review of literature
Concept of advertising in cosmetic industry is based on
making a women unsatisfied with her appearance and looks
as after they watch advertisements. Due to which women
feels that if they will use these products, it will enhance their
beauty. This work in the favour of cosmetic industries as
their sales and revenues enhances in a considerable manner.

Methodology
Research methodology can be defined as an essential process
applied to gather information and relevant data for the purpose
making effective decisions. This chapter discusses the different
techniques and tools applied to conduct the research. The
approach, methodology, research framework, data sample, type
of data analysis, research limitation, ethical consideration data
collection and interpretation tools are some of the useful
elements discussed in this chapter.

Data Analysis
This is another important chapter that presents the
information collected, the outputs of the statistical
investigation completed and interpretation of findings.
Along with this, these are shown in tables using the
sequence of the particular research issue regarding “how
cosmetic advertising portrays women today and what impact
it has on consumer buyer behaviour”.

Theme 1: Knowledge about the concept of
advertising in cosmetic industry
a) Yes b) No
0
5
10
15
20
25
30
35
40
45
50
50
10
Frequency
Q1) Are you have knowledge about the
concept of advertising in cosmetic industry?
Frequency
a) Yes 50
b) No 10

Theme 2: Need for advertising in cosmetic
industry
Q2) What are the need for advertising in
cosmetic industry?
Frequency
a) Increasing sales 25
b) Attracting more customers 15
c) Improving brand awareness 20
a) Increasing sales
b) Attracting more customers
c) Improving brand awareness
0
5
10
15
20
25
25
15
20
Frequency