International Venture Proposal: Cosmetic Company's US Market Entry

This report presents an international venture proposal for an Australian cosmetic company seeking to enter the US market through a joint venture with a local US cosmetics company. The proposal outlines the business idea, which involves introducing innovative makeup paper strips to the female market aged 20-45. It includes a fund analysis projecting a $60 billion investment in the US cosmetic market, estimating a 75% chance of success due to the existing brand's influence. The report also addresses potential challenges such as high-end competition and the fast-paced digital market, suggesting preventive measures like market surveys and social media marketing. The conclusion emphasizes the venture's potential for profit and the innovative qualities of the brand, aimed at attracting investors by leveraging the local company's competitive advantage and goodwill.

Introduction
• The current industrial scenario is shifting from a managerial to entrepreneur
economy.
• The concept of ideal entrepreneurship is shifting an economic resource from a
lower level to higher level.
• Here a venture proposal would be presented in order to manifest the innovation
and the entrepreneur skills.
• An international business venture would be explained in this regard.
• Thus, the evaluation regarding the new venture would be discussed in the
following manner (Kaur, 2015).

Purpose of this proposal
• The international venture would be a joint venture of a
cosmetic company resides in Australia.
• The purpose of this proposal is to manifest the
entrepreneurial skills while delivering prospects of
international marketing (Dougherty, 2016).
• Along with this, it also aims at explaining the business idea to
attract and convince new business investors.

The business idea
• The business idea includes a
joint venture of an Australian
cosmetic company intends to
enter US market.
• The company would be
conducting business jointly
with a local and popular US
cosmetics company in order
to introduce their new
product of makeup papers
strips.

The business idea (cont.)
• The purpose of this joint venture
is to ensure a good scope for the
brand in the new market.
• If the local company has
positive image and competitive
advantage in the US market,
then the Australian company has
a scope to leave a mark on the
minds of its target consumers.

The business idea (cont.)
•The target consumer for this venture is the female
market aged between 20 and 45.
•The innovative qualities of this product or brand
are to provide consumer with new face of
cosmetics prepared with new technologies
(Wright, 2016).

Fund analysis for business investors
• As the US cosmetic market is quite
popular in relation to its sales the new
company could be expected to set its
foot with easy circumstances and the
competitive advantage could be gain
in no time to the influence and good
will of the US Company.
• The US market has been analysed to
invest $56.2 billion annually and the
revenue is also $11 billion each year.

Fund analysis for business investors (cont.)
• The funds for the new business
venture could be assumed to be
nearly $60 billion.
• The benefit of this joint
venture is that the company
has 75% chances of success as
it is a joint venture and the
investment could be turned in
to profit as the target market
would be introduced with the
new brand through their
preferred product or brand.

Challenges
• Instead of the fact there are few challenges that the company
may face in the course of this business plan.
• High end competition in the market from other popular
cosmetic brands both domestic and international.
• Fast spaced market in which digital technology which brings
innovation but the needs extra frequent actions to be in the
competition (Wright, 2016).

Preventive measures
• In order to prevent and reduce the challenges
the company must conduct survey among
target market to understand their preferences
of cosmetic brand (Richardson, 2004).
• Use social media marketing addressing the
target market through online service provider
companies.

Conclusion
• In conclusion it is realized that the venture
proposal is addressed to attract and convince
the investors.
• The Australian cosmetic company is venturing
in to US market jointly with a local company.
• The benefits of this joint venture is to gain
maximum competitive advantage in the target
market.

Conclusion (cont.)
• the investors should invest as there is
75% chances of acquiring great profit
due to the influence of existing
brand.
• The innovative quality of the brand is
to present new product prepared with
technological innovation.

References
• Dougherty, D., 2016. Organizing for innovation in
complex innovation systems. Innovation, 19(1), pp.11-15.
• Kaur, M., 2015. Innovation and Enterprenuership:
Relational Aspect. IMS Manthan (The Journal of
Innovations), 9(1and2).
• Richardson, J., 2004. Entreprenurship and development in
Asia. Geneva, Switzerland: Inderscience Enterprise Ltd.
• Wright, M., 2016. Innovation and ownership
variety. Innovation, 19(1), pp.74-79.