Detailed Convention Management Report: Cosmetic Fair Exhibition

This report offers a comprehensive analysis of the management plan for a Cosmetic Fair exhibition held in Seoul, Korea. The report outlines the convention's goals, which include showcasing Korean cosmetic brands and fostering business opportunities within the industry. The report details key aspects of the event, such as the dates and duration, the choice of Seoul as the location, and the selection of a theater-style venue to accommodate the expected number of delegates. It covers the opening program, which includes the national anthem and speeches, as well as the detailed schedule and agenda for each day. The report also includes social, recreation, and entertainment programs, food and beverage requirements, technical specifications, and a partnership plan. It also addresses marketing and promotional strategies, including e-commerce integration, and provides details about the closing activities. The report references various academic sources to support its findings.

Running head: CONVENTION MANAGEMENT
Convention management
Name of Student
Name of University
Author Note

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Table of contents
Goals, purpose and objectives of the convention.......................................................................2
The dates and duration of the convention..................................................................................2
Location and explanation of the choice of location...................................................................2
Type of venue conference rooms, features other amenities required.........................................2
Number of delegates expected...................................................................................................3
Opening program.......................................................................................................................3
Schedule, program and agenda by hour and day........................................................................3
Social program...........................................................................................................................4
Recreation program and entertainment program........................................................................4
F&B requirements or program...................................................................................................4
Technical requirement................................................................................................................4
CVB partnership plan and strategy............................................................................................5
Marketing and promotional strategy, inclusive e-commerce.....................................................5
Closing activities details and images.........................................................................................5
Bibliography...............................................................................................................................6

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Goals, purpose and objectives of the convention
The convention in focus is the Cosmetic fair exhibition that is held in Seoul, Korea.
The goal of the convention is to exhibit the different types of fashionable brands and
equipment that are crafted by the local business of Korea. It provides a professional business
platform for the domestic as well as new international business that seeks to open up business
in the country. The purpose is to provide opportunities to the cosmetic industry of the Korean
market and the global market to interact with one another and ensure that the market of the
industry develops. Apart from this, the objective of the convention is to increase the
economic condition of the country.
The dates and duration of the convention
The date of the convention is set on 5th September 2018 and the duration of the
convention is expected to be for 3 days. The last date of the convention is scheduled to be on
the 8th of September.
Location and explanation of the choice of location
The location of the convention is selected in Seoul because of the growing reputation
of Korean cosmetics in the market. The choice of location is based on the opportunity to
expose Korea to the world and ensure that the cosmetic industry receives a fair share of the
limelight along with other industries. This can help in the growth of the industry and bring
forward the richness of the Korean markets on the international stage.
Type of venue conference rooms, features other amenities required
According to Mahoney et al. (2015), various types of conference rooms can be used
to ensure that the event takes place successfully. In the case of the cosmetic fair, the type of

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room that can be used is the theatre style. This can provide audiences with the opportunity to
view the cosmetics clearly and listen to the details provided by the show host. Other features
and amenities that are required to be maintained in the room include food and beverages.
Number of delegates expected
The numbers of delegates that are expected to attend the meetings are about 20
members from all over the world. Owners of different cosmetic items are expected to be
present so that they can share their success stories with the others.
Opening program
The opening program is scheduled, to begin with, the national anthem of Korea and
proceed to some dance and other musical performances. The names of the delegates present
at the fair and the companies are to be announced so that people can understand the things
that are to be expected from the fair. The opening program also needs to consist of a speech
delivered by the President of the country. This can help in showing the political support for
the fair.
Schedule, program and agenda by hour and day
Ringbeck (2018) is of the opinion that the fair can follow different events in the
course of three days. The scheduling of the program need to be simple and it needs to provide
time for the customers to interact with the organisations. In this case, an interactive session
can be scheduled every day for 1 hour during which the customers and companies can
interact. Apart from this interview session with the owners of the company, need to be
scheduled during the three days and try to gain interview from some of the celebrities of
Korea.

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Social program
The social programs that can be scheduled in the fair can include Child’s Health
Insurance Program and Supplemental Security Program. The two programs are aimed at
helping the weak people in the society. The programs can provide probable knowledge to the
people of the society and ensure that rules and regulations of the society regarding the
welfare of these class of people in the communities.
Recreation program and entertainment program
de Ayala, Hoyos and Mariel (2015) stated that every convention requires some of the
entertainment programs to provide recreation with the people. In the case of the cosmetic fair,
the convention can provide entertainment by organising music shows from local talents and
cultural program. Small games such as basket the ball, hitting the soft toys can be organised
so that the children can find entertainment in the convention.
F&B requirements or program
The food and beverage requirement that the convention requires consist of simple and
authentic dishes that provide viewers with the understanding of the flavours in Korea. The
beverages can be served to the people attending the meeting while the food needs to be a self-
servicing affair. This can provide freedom to the customers regarding the ways by which they
can enjoy the convention.
Technical requirement
In the modern day, a technical requirement is one of the most important aspects that
govern the society (Johnson 2017). In the cosmetic fair, the basic technology that is required
is building accessible points to connect to the internet. This can help in quick business

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transactions, as customers with short of cash can use a mobile network to make payments
online. Video conferences can also be designed to speak with interviewees.
CVB partnership plan and strategy
The fair can collaborate with various organisations that manufacture cosmetics to
ensure that the amount required for conducting the event is shared. At the same time it is also
required that in the case of providing beverages, the convention forms partnerships with the
leading beverage supplier in the country.
Marketing and promotional strategy, inclusive e-commerce
The marketing and promotion of the cosmetic fair need to be done by using social
media and newspapers. Taylor (2015) stated that both these promotional factors are important
for reaching the customers and provide important details about the type of convention that is
to be conducted.
Closing activities details and images
The closing activity needs to be based on the events that had taken place throughout
the three days. Images of the events can be published on a giant screen and put up over the
internet to provide an overview of the type of success that the fair had gained.

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Bibliography
de Ayala, A., Hoyos, D. and Mariel, P., 2015. Suitability of discrete choice experiments for
landscape management under the European Landscape Convention. Journal of Forest
Economics, 21(2), pp.79-96.
Getz, D., 2017. Developing a Framework for Sustainable Event Cities. Event
Management, 21(5), pp.575-591.
Johnson, C.E., 2017. Meeting the ethical challenges of leadership: Casting light or shadow.
Sage Publications.
Mahoney, K.L., Esckilsen, L.A., Jeralds, A. and Camp, S., 2015. Public assembly venue
management: Sports, entertainment, meeting, and convention venues. Brown Books
Publishing Group.
Ringbeck, B., 2018. The World Heritage Convention and Its Management Concept.
In Aspects of Management Planning for Cultural World Heritage Sites (pp. 15-24). Springer,
Cham.
Taylor, S., 2015. Drawing 10. Group exhibition at the London Art Fair & Rabley Gallery.
Thomas, D.H., 2016. Museums: Ethics of exhibition. Nature, 531(7594), p.302.
Yermakova, V., 2017. The Personnel Competence as a Factor of Increasing the Efficiency of
Exhibition and Fair Activity of the Company. Path of Science, 3(6), pp.1-10.