Detailed Competitor Analysis: SK-II, Estee Lauder, Dior in Cosmetics

This report provides a comprehensive competitor analysis within the cosmetic industry, examining key players such as SK-II, Estee Lauder, Dior, and Maybelline. It begins with an overview of SK-II's brand positioning, mission, and vision, followed by a detailed look at Estee Lauder's operations, including its mission, vision, objectives across various departments (marketing, human resources, finance, research, and production), and its franchise details. The analysis extends to Dior, covering its history, mission, vision, and objectives. Furthermore, the report incorporates Porter's Five Forces model to assess Maybelline Inc About Face, evaluating the threats of new entrants, substitute products, and the rivalry among existing firms. The study aims to provide strategic insights into the competitive landscape, helping to understand market dynamics, competitor strategies, and industry attractiveness.