Retail Makeup Project: Counter Design, Setup, Product & Merchandise

This project outlines the design and setup of a makeup counter, focusing on product assignment and merchandise. It includes the counter's design, color scheme, and the selection of makeup brands like MAC, L’Oreal, Maybelline, Sephora, and Revlon. The project details the layout, staffing (including uniforms and wages), insurance requirements, and pricing strategies. It also covers staff training, roles and responsibilities, complaint processes, and return/refund policies. The product assignment section features images, recommended retail prices, features, benefits, and basic ingredients of various makeup products such as lipsticks, foundation, primer, compact powder, eyeshadow, mascara, and eyeliner. This comprehensive plan provides a foundation for establishing a successful makeup retail business.

Running head: MAKE UP
Make up
Name of the Student
Name of the University
Author note

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Table of Content
Step 1: Design and Setup.................................................................................................................2
Step 2: Product Assignment.............................................................................................................8
Step 3: Merchandise Assignment..................................................................................................17
Bibliography:.................................................................................................................................22

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Selected makeup brands to be sold in the Counter: MAC, L’Oreal, Maybelline, Sephora and
Revlon
Selected makeup products: Face Primer, Foundation, Compact Powder, Lipstick, Eyeshadow,
Eyeliner, Mascara, Nail Polish
Step 1: Design and Setup
• Design and shape of the counter and surrounding area
Like any other makeup counter, the counter will a square shaped one. The length and breadth of
the counter will be 10 feet and 8 feet respectively. The walls of the counter will be pink and the
makeup displays will be white.
• Layout of counter
• Color scheme of counter

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B
The chosen color scheme of the counter is white and pink to attract female consumers while
making the makeup store appear more feminine.
• Name of the Makeup Business including logo design
The name of the business will be Blush & Lush Cosmetics.
BLUSH & LUSH COSMETICS
• Products you will be stocking
The Counter will be stocking makeup products of Maybelline, an International Makeup Brand.
The Makeup products to be sold in the store are as follows:
 Lipsticks (both in liquid and bullet form)
 Foundation (Both Matte and Dewy)
 Primer
 Compact powder
 Eye shadow (both matte and Glittery)
 Mascara ( Both Water Resistant and easily washable)
 Eyeliner
 Nail Polish
• Staff dresses standards including details on uniform, hair, makeup and footwear

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There will be a total of 5 female staffs in the counter who will assist the consumers to select
makeup products for themselves.
Uniform
1. White Shirt
2. Pink knee length Pencil Skirt
3. A pink Scurf round the neck
Makeup
Considering the fact that the makeup attendant will be demonstrating makeup in the counter,
they will have a Full face makeup look where all the makeup products would beong to the
Maybelline Company.
1. Pink and white eye shadow
2. Nude pink lips

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3. Pink or coral blush (Depending upon the skin color of the staff)
Hairstyle
In order to highlight the face makeup, the hairstyle of the attendants should be a messy updo.
Footwear
Red ballerina shoes
• The wages/hourly rate you will be paying each team member and from which award or
agreement did this come from
The annual salary of each makeup attendant will be $27,967.

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A monthly reward system will be there where the attendant who has sold the maximum number
of products will be awarded a cash prize of 200 dollars.
 Awards and agreements for base pay
Considering the Blush and Lush cosmetics company, the awards and the agreements for
base pay are the legal documents that the employees will be facilitated with. The awards the
legal documents that will outline the minimum rates of pay and the different conditions of
employment. The agreement is the registered agreements which provide with the minimum
employment conditions and this applies to the base pay which is mentioned in the base pay of the
award. The base pay rate mentioned in the agreement will not be less than the base pay rate
mentioned in the award document.
• What insurances you will need to have
1. General Liability insurance: It is a broad policy that will include all the operation. The
product liability insurance and the premises liability insurance falls under the general
liability insurance. While the product liability insurance save the owner from the lawsuit
for any unjustified consumer complaint about the product, the premises liability is for
2. A commercial auto Insurance will be required since the business will involve vehicles for
supply purposes.
3. Considering the fact that Blush & Lush Company will involve selling product through
online application a Cyber Liability Insurance will be required.
4. Other insurance that will be required are Cyber crime liability insurance, business
property insurance and workers compensation insurance.

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• What will your pricing be for services being supplied?
Service prices will be based entirely on the cost of the products sold to the customers. Although
it will be competitively priced considering the other brands on the market. However, service
prices will be charged within the range of 10 to 25 dollars. The service charges will include the
skills that went into the servicing a particular product. Although celebrity makeup can be a bit
costly and the makeup artists might charge more than the regular customers. The most expensive
services can be kept at the while the least expensive ones at the bottom.
• How will you ensure your team is adequately trained on current products and new
products
In order to ensure the effectiveness of the training provided to the staffs. Each of the employees
will be educated about the importance, function and benefits of each of the makeup products.
Along with that, several communication techniques to deal with the consumers were also taught
to the employees. A periodical employee skill evolution activity will be performed where each
employees will be asked to demonstrate a product to a sample consumer. Her knowledge about
the product and communication skills while communicating with the consumer will be checked
during the demonstration.
• An example of a staff roster
Name Day Shift break Time length
(hrs)
Hourly Rate Week off
X Monday 30 mins 8 6.20 dollars Sunday
Y Wednesday 30 mins 7 5 dollars Sunday

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Z Tuesday 30 mins 6 7.50 dollars Sunday
A Thursday 30 mins 6 4.60 dollars Sunday
B Friday 30 mins 8 5 dollars Sunday
• An example of the roles and responsibilities statement for a Make-up Counter Consultant
1. Each makeup attendant should be aware of the advantages and disadvantages of each of
the makeup products.
2. It is their responsibility to demonstrate every product the consumer wants to check before
buying.
3. Each and every attendant must possess good communication skill in order to effectively
communicate with the consumers.
4. They must use only the sample make up to demonstrate the products.
5. 3 of the makeup attendants will be accountable for demonstrating makeup product to the
consumers.
6. One employee will be responsible for accounting.
7. One of them will be accountable for maintaining the cleanliness of the counter.
• A general process and policy for complaints
Complying the Consumer Rights regulations and act while considering the fact that Blush &
Lush Company sells products both online as well as offline, consumers can complaint or provide
feedback of their product and service through both the media. For lodging a complaint online,

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the consumer should visit the official site of the company, www.blush&lush.com and lodge a
complaint in the feedback section. For offline complaint lodging, the consumer can directly
approach the counter and state her issue verbally to the attendant. According to the policy of the
company, justified action is taken within a time span of 24 hours.
According to the policy for complaints
1. Each complaint should be handled confidentially.
2. The complaint will be handled fairly and based on the principles of natural justice.
3. Each parties involved in the complain has the right to involve a support person.
4. Justified Compensation will be given to the victim party.
• A general process and policy for returns and refunds
Considering the Consumer Rights regulations:
1. Consumer can return the product case of any kind of dissatisfaction within 3 days of
purchasing.
2. Consumer can return and get refund in case the product sold has run out of expiry date.
3. For dissatisfaction issues the refund obtained may be in the form of cash, another similar
product or a store credit depending upon the reason of dissatisfaction.

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Step 2: Product Assignment
• An image of each product or product line
 Lipsticks (both in liquid and bullet form)
 Foundation (Both Matte and Dewy)

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 Primer
 Compact powder
 Eye shadow (both matte and Glittery)