Cosmic: Business Plan for Cosmetic Brand in London, UK Market

This report outlines a business plan for "Cosmic," a new small-sized enterprise focused on cosmetic commodities in London, UK. It identifies market needs, emphasizing natural, clean, and sustainable products, as well as personalization options. The value proposition includes offering long-lasting, natural products at reasonable prices through a direct selling model. The target customers are segmented demographically and behaviorally. The revenue model focuses on direct sales, generating income through a network of salespeople. The plan aims to create a steady income stream and build a strong network, concluding that understanding market needs is crucial for success. Find more solved assignments and past papers on Desklib.

Business

Table of
Content
 Introduction
 Overview of business
 Market needs
 Value proposition
 Target Customers
 Revenue Model
 Conclusion
 References

Introduction
 Business is said to an organisation engaged in
commercial, professional along with industrial
practices. To understand the concept, “Cosmic” is a
new idea whose entrepreneur is planning to establish
small sized enterprise in London, UK.

Overview of
Business
 Cosmic is a new business idea that will deal in
cosmetic commodities of all the different renowned
brand as well as of all distinct varieties and kinds,
available at individual roof.

Market
needs
 The needs of market from Cosmic are as identified:
 Natural, clean and sustainable products: The
market of London needs natural, clean and
sustainable products related to cosmetics.
 Personalisation: In cosmetic industry, market need
is personalisation as people can choose fonts, label
colours along with name of beauty products.

Value
Proposition
 In cosmetic industry, value proposition is promise
of business to customers for the reasons they must
purchase from the company rather than competitors.
In aspect to Cosmic, the business will offer long
lasting products and convenience to its customers at
reasonable price. All the products that will be
offered by the new business will be free from
artificial added, prepared from natural resources and
direct selling model.

Target
Customers
 Target customers are said to individual which are
identified as most likely to buy organisational products
and services. The target customer segment for Cosmic
are as follows:
 Demographic segment:
 Behavioural segment

Revenue
Model
 Revenue model is said to a framework that aids in
generating income. The revenue model that entrepreneurs of
Cosmic are planning to use for creating revenue is direct
sales revenue wherein sales of offerings generates revenues
through network of salespeople that perform sales practices
directly to customer.

Conclusion
 From the presentation, it is concluded that business
is termed to an activity to make money through
buying and selling products. New business idea
creates a steady stream of income and building a
network. Market needs from new business idea
includes personalisation along with natural, clean
and sustainable products.

References
 Alam, M. M., 2018. Transforming an Idea Into a Business
with Design Thinking: The Structured Approach from Silicon
Valley for Entrepreneurs and Leaders. CRC Press.
 Biazzo, S. and Filippini, R., 2021. Searching for Innovation
Opportunities: Idea Generation and Technology
Development. In Product Innovation Management (pp. 61-
79). Springer, Cham.
 Pérez Ortega, D. C., 2020. Business plan based on a new
business idea: Gadget PC.

Thank
You