Cosmic Cars: Business Proposal, Entrepreneurial Theories, and Analysis

This project presents a comprehensive business proposal for Cosmic Cars, a solar car venture. The proposal outlines the company's objectives, focusing on meeting the demand for sustainable transportation and addressing resource scarcity. The project delves into market segmentation, exploring demographic, behavioral, psychographic, and geographic factors to identify target customers. A detailed marketing strategy is developed, considering both primary and secondary data, with a focus on establishing a strong market presence. The analysis includes a competitor assessment, highlighting Tesla as a key competitor. The project also examines relevant entrepreneurial theories, including economic, resource-based, and sociological theories, to understand the venture's strategic approach. The conclusion emphasizes the importance of various aspects, from company naming to contingency planning, and highlights the significance of both tangible and intangible assets. References to academic sources are included to support the analysis.

Business Proposal and New
Venture Pitch Presentation

Table of Content
 INTRODUCTION
 AIMS AND OBJECTIVES
 MAIN BODY
 MARKET SEGMENTATION
 MARKETING STRATEGY
 ENTREPRENUERAL THEORIES
 CONCLUSION
 REFERENCES

INTRODUCTION
Aleona Ankrah is an inventor and design engineer who is
planning to open a business of solar cars. Name of the
company is COSMIC cars. It is a solar car venture which
owner is planning to launch this for meeting the needs and
demand of public for these type of inventions.

AIMS AND OBJECTIVES
objective behind this project is to meet the need of scare
resources like petrol and diesel. These solar cars will act as
the substitute and help the organisation to make its place in
the market.

MAIN BODY
Entrepreneurship is the ability of a person to organise and develop
a new venture. It is a process which include designing,
launching and running business. This is also termed as
willingness of an individual to start a new and creative business
and to manage the risk for earning higher profits. Further in this
report a new business venture will be launched to determine the
requirements and strategies for launching a new business

MARKET SEGMENTATION
Market segmentation: It is a form of marketing trick which
Cosmic cars will opt for becoming wider competitor in the
market and to attract customers. Segmentation is done on the
basis of 4 categories like demographic segmentation,
behavioural segmentation, psychographic segmentation and
geographic segmentation

MARKETING STRATEGY
Marketing strategy is the grand plan made the organisation for
smooth running of their business activities. After analysing
primary as well as secondary data it has been found out that being
the new venture it has to follow a complete strategy process for
making its place in the market and in the heart of customers.

COMPETITORS
With the help of primary and secondary data, it has been find out
that Tesla will be the top competition for the Cosmic. This is
because it former is also dealing in almost same product and is
very famous company in the market. People already know
about it, which will make it difficult for the Cosmic to survive
in the market.

economic theory- this is the theory new ventures apply for
taking the risks. This help them to handle those risk as well
as to eliminate it.
ENTREPRENUERAL THEORIES

CONTINUE...
Resource based theory- These theory help the entrepreneurs to
create focus on their mental and emotional element. It help the
owner in having strong believe on their actions which
influence the external world.

CONTINUE...
Sociological theory- This theory of entrepreneurship focus on
social political environment factors. It get influenced by
social factors, cultural forces, attitude etc. which shape the
perception and behaviour of entrepreneurs.

Conclusion
From the above report it has been concluded that opening a
new venture require a lot of efforts starting from the name
of the company till its contingency plans. While making
this new venture proposal some of the marketing
segmentation strategies have been discussed as well as its
competitors is also observed to meet their level in the
market. Other than this, importance of tangible and
intangible assets to the venture has been determined.