Cosmos Cafe Business Plan: Ethical, Legal, and Strategic Analysis

The Cosmos Cafe business plan outlines the establishment of a new coffee business with an initial investment of AUD $1 million. The plan focuses on cost leadership and product differentiation strategies to gain a competitive edge in the Australian market. It addresses ethical and legal considerations, including raising funds and adhering to Australian regulations. The report emphasizes the importance of establishing ethical work standards, setting employee-oriented goals, and implementing a strategic program that aligns organizational growth with economic development. Recommendations include using debt-to-equity funding, setting a code of conduct, and establishing a culture that prioritizes employee well-being. The plan concludes by highlighting the value creation potential and the importance of stakeholder-oriented strategies to address ethical concerns and promote the cafe's long-term success. References supporting the business plan are provided, including works on organizational culture, marketing strategies, and consumer behavior.

Cosmos Cafe Business plan

INTRODUCTION
The business is to start up new Coffee Business.
It will cost around AUD $ 1 million.
The Company will be managed by the management and line
manager.
The name of the busienss would be Cosmos Café.
It will require company to set up new business functional
program (Solomon, 2014).

STAKEHOLDER OF THE COSMOS CAFE
• Investors
• Clients
• Key managerial persons
• Staff members
• Government

BUSINESS STRATEGIES OF THE COSMOS CAFÉ
• Cost leadership- By offering its Coffee and other
products, Company could win over the market.
• Product Differentiation strategy- Company could
use proper leadership program and different
products to attracts clients in Australian market
(Siguaw, and Simpson, 2015).

STRATEGIES TO IMPLEMENT ETHICAL
BUSINESS PRACTICE
Stakeholders Strategy-1st Strategy-2nd
Government Setting corporate
governance program
Hiring legal officers
Clients Keeping the coffee
quality high
Follow the cost
leadership strategy
Employees Employee oriented
work policies
Issue of employees
stock option scheme
Key managerial
person
Setting standards
goals
Use of balance score
card approach

PROBLEMS IN IMPLEMENTED STRATEGIC
PROGRAM
 Implementation of the proper structure program.
 Setting of standards goals for each stakeholders.
 Implementing the Strategic work program.
 Set employees oriented goals and objectives

ETHICAL ISSUES
 Reporting issue while establishment of
harmonization.
 Selling of coffee at least price to create core
competency in business.
 Use of attractive discounts and advertisement
strategies (Schmidt, Spann, and Zeithammer, 2014).

ETHICAL AND LEGAL ISSUE
• The Cosmos Café will be set up as private company.
• It will be promoted by two directors and rest 20
employees.
• The main ethical issue would arise while raising
funds from the market.
• It will have to comply the listing rules and
Australian legal rules while raising funds.

ANALYSIS THE BUSINESS OF COSMOS CAFE
Company will develop cost leadership and product differentiation strategy program.
Cosmos Café could also be used to promote the busienss in long run.
Implement the strategic program by considering the ethical issues.

RECOMMENDATION
• Cosmos Company will use debt to equity funding to
reduce the financial leverage.
• Implement proper ethical work standards for the proper
business program.
• Establish nexus between the organizational welfare and
economic growth (Rashid, and Ghose, 2015).

RECOMMENDATION PART-2
• Set code of conduct and work program
• Run business at break even point
• Setting new standards and employees oriented culture.
• Offering international drinks

RESOLVING ETHICAL ISSUE
• Set ethical set of standards and laws.
• Implement the strategic alliance to establish the nexus between
organization’s growth and economic development.
• Follow standards work protocol.