Business Plan: Cosmos Café - Entering the Competitive UK Coffee Market

This document presents a business plan for Cosmos Café, a new coffee business venture in the UK. It includes an analysis of the existing UK market, noting the increased GDP rate and growing inclination towards cafes and restaurants. The plan employs the Business Model Canvas to outline key strategies and processes, focusing on key partnerships, activities, value proposition, customer relations, customer segments, key resources, and channels. It details cost and revenue structures, including fixed costs like employee salaries and rental payments, and revenue streams from online sales and regular offers. A SWOT analysis identifies strengths such as establishing a new brand and offering high-quality coffees, weaknesses including competition and the need for international chefs, opportunities like leveraging new technologies, and threats from new rivals and existing competitors. The plan concludes that Cosmos Café has the potential to succeed by utilizing advanced technologies and high-quality coffee products to penetrate the market and increase its market share. Desklib provides students with access to this and other solved assignments.

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Name of the student
Topic- Business plan
University Name-

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Introduction
In this report, small business plans for setting up of coffee business have been taken into
consideration. There are several business models and theories have been undertaken to start
up a new busienss in United Kingdom.
Title of business
Starting up of new Coffee busienss in UK
Business name
Cosmos Café & Company
Analysis of the existing market
After collecting data, it is inferred that UK has increased GDP rate and people in UK are
more inclined towards cafes and restaurants. The existing growth rate of restaurant industry is
more than 20% which is way too higher as compared to other industry (Blank, 2013).
Theories and business model for Cosmos
Business Model Canvas
The business model canvas given below reflects the key strategies and key process
functions taken up by the Cosmos Café & Company (Bryman, dand Bell, 2015).
Key business partners Activities Value Proposition Customer relations Customer segments
Two key personnel.
Marketing head
Managers
Customer relation
management.
Promoting busienss
Quality of the products
Increased sales
Grabbing potential
market share
Increasing the overall
return on capital
employed
Use of effective CRM
process
Implement marketing
and advertisement
process
Set alliance with the
banks and offices
Issue offers and attractive
discounts.
Key Resources Channels

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Collecting data from the
Bloomberg
Raising funds from the
banks and personal
funding
Conducting meeting
PR activities
Determined cost structure Revenue Structure
Fixed cost
Employees salary
Rental payment
Administrative expenses
Variable Cost:
Restaurant utilities
Travelling expense
Revenue from the clients
Online sales
Regular offers and supply
There are different tools which could be used to assess the business plan of Cosmos are given
as below (Freeman, 2014).
After analyzing the
restaurant industry, it is
analyzed that Cosmos could
increase its market share by
penetrating its coffee products
in market. Cosmos will follow
product development strategy
to win over the market by
keeping its coffee and other products different from the existing offering.

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SWOT analysis of company
This analysis will help Cosmos to analysis all the internal and external busienss
factors before starting up new business in UK (Baden-Fuller, and Mangematin, 2013).
Strength
Cosmos will set up new arena for its
business.
By offering best quality coffees, it will
attract high number of clients.
Cosmos will use highly advance
technologies in its business.
Weakness
It may be hard for the organization to
beat the existing competition in market.
Cosmos need to hire international chef
in its kitchen to keep the quality of its
offering high.
It will increase its overall cost of its
business.
Opportunity
It will be easy for Cosmos to set positive
brand in UK by using advance
technologies.
It will also increase the overall outcomes
of business.
Threats
The main threat for Cosmos is from the
new rivals due to the high growth of this
industry.
Existing competitors would also beat
cosmos’s strategies through their set
brand image.
Conclusion
After analyzing all the internal and external factors, it could be inferred that Cosmos
Company has potential to win over the market. It could increase its overall market share by
using advance technologies and high quality coffee products in market.

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References
Baden-Fuller, C. and Mangematin, V., 2013. Business models: A challenging
agenda. Strategic Organization, 11(4), pp.418-427.
Blank, S., 2013. Why the lean start-up changes everything. Harvard business review, 91(5),
pp.63-72.
Bryman, A. and Bell, E., 2015. Business research methods. Oxford University Press, USA.
Freeman, R., 2014. Managing open systems. Routledge.