HRM Analysis: Cosmos Holidays Recruitment and Employee Relations

This report provides a comprehensive analysis of Human Resource Management (HRM) practices within Cosmos Holidays, a UK-based independent tour operator. The report begins with an introduction to HRM and its functions, highlighting recruitment and selection, training and development, and performance management. It then delves into specific HRM functions at Cosmos Holidays, exploring recruitment and selection approaches, including internal and external recruitment methods. The report further examines HRM practices such as performance and reward systems and training and development programs, evaluating their benefits for both the company and its workforce. The effectiveness of these practices in relation to organizational profits and productivity is also discussed. Additionally, the report evaluates the importance of maintaining employee relations, addressing conflict reduction and teamwork. It also touches on the impact of employment legislation on HRM. Finally, the report concludes with the development of a job description and specification for a marketing manager position within Cosmos Holidays.

Human Resource
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 HRM functions of Cosmos Holidays................................................................................3
P2 Recruitment and selection approaches of Cosmos Holidays............................................5
TASK 2............................................................................................................................................7
P3 HRM practices and its benefits for Cosmos Holidays and its workforce.........................7
P4 Effectiveness of HRM practices in relation with raising organisational profits and
productivity.............................................................................................................................7
TASK 3............................................................................................................................................8
P5 Evaluation of maintaining employee relations..................................................................8
P6 Employment legislation and its impacts on HRM............................................................9
TASK 4..........................................................................................................................................10
P7 Developing a Job description and Specification for the post of marketing manager of
Cosmos Holidays..................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................14

INTRODUCTION
Human resource management is a practice of bringing fresh talents towards organisation
which involves actions like, hiring, deploying and managing employee of respective firm.
Personnel’s of company works as an asset; they are referred as human capital, provided by
human resources managers that is why HRM is a very important function of firms. For this
report, all different aspects of HRM are covered in context of Cosmos Tours which is an
independent tour operator of UK. Cosmos tours were founded in 1961 and later on in 1987 it
became Cosmos Holidays(Noe and et. al., 2017). It is a travel service provider which is present
in UK and headquartered in Bromley. Main offering of Cosmos Holidays is range of holiday
packages in UK market and work with the needs of population. The company was founded by
Sergio Mantegazza, with aim of developing and providing affordable travel packages to British
customers.
HRM of Cosmos executes several functions with their specific purposes which are
highlighted in the repost below. HRM also has various practices which they perform on behalf of
company in order to maintain and retain the employees. HR managers also have to work in
compliance with several laws and legislations of UK which are made to safeguard the rights of
employees and protect them from any wrong doing.
TASK 1
P1 HRM functions of Cosmos Holidays
Human Resource Management is the process of identifying, recruiting, selecting and managing
the employees of their respective organisation. Their function also include motivating staff,
providing them trainings, appraising performances and maintaining good relations with them for
retaining them along with making them work effectively with their full potential.
Main functions of HRM:

1. Recruitment and Selection- Hiring process is basically, selecting appropriate personnel
form pool of candidates which can enhance the performance of company and enables it to
attain objective(Kianto, Sáenz and Aramburu, 2017). It is job of HR managers to provide
the best talents to entity who's expertise and knowledge matches with the requirements of
company.
Purpose: The purpose of this function is to manage the human resource needs of Cosmos and
provide best employees for running its operations in an effective manner.
2. Training and Development- This function of HRM allows staff to acquire new skills
and learn about fresh emerging trends in marketplace. Training and development
programs are also conducted in order to prepare staff for assigning them higher level of
responsibilities.
Purpose: Cosmos Holidays employees will attain new expertise which will match with the
current market trends enabling them to perform in accordance with market conditions bring
efficiency in operations.
3. Performance Management and Appraisal- Another function of HRM is managing the
task force and accordingly appraising them on definite basis. It is an important duty of
HR managers to analysis and evaluation the performance of individuals in order to
reward them of provides them proper guidelines of performing their respective tasks.
Purpose: The sole objectives of this function is to motivate employees and to correct them where
they are going wrong, for attaining predetermined goals of Cosmos Holidays.
Approaches of HRM
Basis Best Fit Approach Best Practice Approach
Meaning It basically means developing HRM
practices in accordance with the
business strategy and its aims(Bratton
and Gold, 2017).
This is a universal approach which has
bundle of HR activities applicable to
all organisation regardless of industry
settings.
Results Its outcomes relates with achievement
of competitive advantage and
obtaining upper hand in marketplace
amongst other competitors.
Best practice approach leads
organisation in having highly
motivated staff, who are committed
towards the company and are of its

competitive advantage.
From Best fit and Best practice approach of HRM the suitable or recommended strategy for
Cosmos Holiday is Best Fit approach(Analoui, 2017). Because it is flexible and this is what
required because of the changes taking place in current market conditions some set bundle of
plan won't be that effective. Company has to make plans for smooth running which are flexible
and amendable when needed.
P2 Recruitment and selection approaches of Cosmos Holidays
Recruitment is a positive procedure of inquiring the suitable candidates and direct them to apply
for jobs in the company. This is done to increase the probability or scope of recruiting better
personnel’s in the organisation.
Approaches to recruitment
1. Internal recruitment- This approach is used when company wishes to fill the vacancies
from within the existing workforce. This is a very effective and less time consuming
procedure, which enables organisation to fill the position fast and saves lots of cost.
Strength Weaknesses
This process of recruitment is cheaper and
quicker in nature.
The most influencing weakness of internal
recruitment is it brings rigidity in the
atmosphere of the firm(Chelladurai and
Kerwin, 2018).
Internal recruiting is also helpful in
strengthening employee engagement in
company.
This process also results in inflexible and
unbalanced culture development in entity.
2. External recruitment- This is when businesses are appointing staff or filling vacancies
from outside the firm by following all the steps involved in appointment procedure.
Strengths Weaknesses
Outside people or fresh candidates brings new
ideas and techniques to company for doing
It’s a very expensive and time consuming
process which takes lot of cost.

tasks.
More experienced and better staff is brought in
the organisation, for enhancing the abilities of
company(Markoulli and et. al., 2017).
No guarantee or assurance about the
effectiveness of the process until employees
proves themselves.
Selection process aim is determining most of the information or data about the applicant to
ascertain their sustainability for the specific vacant position. It varies from industry to industry
and even for departments.
Approaches to selection:
1. Interviews- This is the most effective form of selection if it is properly structured, it is
formed after proper identification of needs of the position vacant.
Strength Weaknesses
Interviewing candidates is time and cost
effective. It reduces the chances of appointing
wrong personnel.
Time involved in the whole process is very less
to understand and gain all exact knowledge
about the candidate.
Its a very flexible process which do not include
any complication as both the parties are sitting
in front of each other.
The results of interview gets affected by the
mood of interviewer.
2. Group discussion- This is a method of selection in which a topic is given to a group of
applicants and asked to share their opinions about it. The HR members judge the
candidates on the basis of their participation level(Brewster, 2017).
Strength Weaknesses
It highlights several skills of a person like
communication and team work.
Clarity of thoughts is not their as too many
people are sharing their opinions.
It helps in understanding the metal state of the
candidate.
Chaos and distraction is created in the
environment.

TASK 2
P3 HRM practices and its benefits for Cosmos Holidays and its workforce
HRM practices refers to those action which HR unit of the firm takes for completing their
respective duties in relation with company. These practices helps employees and managers
improve effectiveness of the organisation and perform better for achieving better results.
Various HRM practices are:
1. Performance and reward- HR managers of Cosmos Holidays will conduct performance
appraisal programs for their manpower working for them and bringing their strategies in
action(Helfat, 2017). These appraisals are done on different basis but the most inducing
one the performance of the employee.
Benefits:
 Employer- The performance of employees will enhance in order to achieve their
personal goals which relates with the rewarding schemes of Cosmos Holidays.
Employee gets motivated and encourage themselves to perform better.
 Employee- These rewarding and performance appraisal schemes will help staff to
gain benefits from them and earn through incentives and compensatory schemes.
2. Training and development- Another best practice of HRM is it provides relevant
training and development programs for employees. These training and development
programs are conducted for manpower to update their skills and expertise.
Benefits:
 Employer- Cosmos Holidays will get huge benefits from these trainings as employees
will be more skilled and bring effectiveness in organisation(Brewster and Söderström,
2017).
 Employee- The expertise and skills acquired by staff will be with them forever
benefiting them in improving their position in company and also reaching to new
heights.
P4 Effectiveness of HRM practices in relation with raising organisational profits and
productivity
HRM Practices are beneficial for both the employee and employer but if seen on overall basis
effective practices of HRM is beneficial more to company as it brings better profits towards the

company with increased productivity. This effectiveness of HRM practices are mentioned below
in context of Cosmos Holidays:
1. Improves worker's performance- Effective training programs will enhance the
knowledge of employees which is reflected in their performances. This will also provide
the workforce clarity of their tasks and what is expected out them. All the training will
increase the confidence of employees in them and in the workplace which will motivate
the staff. Overall impact of this will be on the performance and that will increase the
productivity and profits Cosmos Holidays earns(Al Shobaki and et. al., 2017).
2. Consistency- Training and development practice bring consistency in the operations of
Cosmos Holidays which saves the cost of company. Consistent operations will make sure
that staff will consistently learn and gain knowledge of different procedures and policies
of company. The workforce will be aware about what is expected out of them and how
exactly they need to perform that task. This will again enhance the performance of
employees which will end in providing more profits to Cosmos Holidays.
3. Creates job satisfaction- When training and development programs are conducted for
the betterment and enhancement of skills of manpower, they feel important and this will
satisfy them(Guest, 2017). This satisfaction level will then change in motivation and
enthusiasm for performing or working in better manner and serving the best of what they
have. This job satisfaction plus potential efforts of workers will ensure productivity and
efficiency of Cosmos Holidays.
4. Increase innovation- With best use of HRM practices innovation drives towards the
organisation along with improvement in functions and actions of company. Employees
will start innovating new ways of conducting sales or they will innovate some new
packages for attracting new customers and retaining the existing. This innovative
methods and packages will automatically induce the profit levels of Cosmos Holidays
along with productivity of company.
TASK 3
P5 Evaluation of maintaining employee relations
Employee relation is the efforts made by HR managers while managing the workers of Cosmos
Holidays for maintaining good relationships with them. That organisation who undertakes proper

actions for having relations with their workforce earns the loyalty and commitment of staff
towards the brand. Therefore, HR units of Cosmos Holidays also keep healthy atmosphere in the
organisation and for having good relations with manpower. Importance of maintaining employee
relations for Cosmos Holidays:
1. Reduce conflicts- Healthy relation with employees and amongst the organisation will
discourages any kind of fights or conflicts in company. Workers tend to adjust with
according to each other rather than fighting. Basically, teams ignore any arguments and
work and focus on their duties which bring productivity. Therefore, its essential for HR
managers of Cosmos Holidays to promote healthy practices and good employee
relations.
2. Teamwork- Another, importance of maintaining employee relations are it promotes the
ideas of working in teams having cooperative nature. Healthy relations will bring team
work spirit in mind of employees and helps Cosmos Holidays in managing good
cooperative atmosphere in company. This way work can be performed more efficiently
as people are working in teams bringing better results toward organisation. Good
employee relation are very essential for every entity to maintain an so for Cosmos
Holidays.
3. Motivate employees- An individual feel secure and confident when there are good
relations are maintained by the employer with the staff(Brewster, Mayrhofer and
Farndale, 2018) This will motivate them as they trust the brand and feel more important
which encourages them to work in an effective manner, obtaining aims of the entity.
Personnel of Cosmos Holidays will gain a sense of trust and belongingness which
provides them enough confident in themselves and the brand that they work with full
potential in order to attain objectives of Cosmos Holidays.
P6 Employment legislation and its impacts on HRM
Employment legislation refers to the concept in which various components are covered for
safeguarding and protecting the rights of employees. These legislations are passed by UK
government in order to protect the rights of workers and enabling them in providing higher
wages, healthy working condition and satisfaction of work. Some of these elements are as
follows:

1. Equal pay- This act of equal pay states that the workers will get their salaries or wages
according to their abilities and talents. No discrimination should take place in workplace
while paying salaries to the employees on any basis, they should be paid equally. HR
managers of Cosmos Holidays have make salary payments to their staff in compliance
with this law and no discrimination should be done.
2. Gender discrimination- Another very influencing act is in relation with gender
discrimination taking place in company. This ac refers that all employees females and
males holds same position and should get new opportunities of growth and skill
enhancement. Cosmos Holidays HR units will have to be very careful while assigning
tasks to staff and should see that people are getting their tasks on the basis of their talents
not according to their gender.
3. Wages and Remuneration- All the wages or remuneration policies which are made by
organisations should be very clear and do not holds back any benefits from workers.
Salaries should be paid in compliance with wages act which states certain criteria for
company to follow and pay wages to their employees in relation with those policies.
Cosmos Holidays HR personnel also have to be very careful and should have proper
knowledge of these laws for being safe from any casualties or penalties(Debroux, 2017).
All these laws and regulation are given by the government for safeguarding the rights of people
working in any organisation and at any level. Entities should comply their actions with these
laws for being safe from any kind of penalties and fines charged by government.
TASK 4
P7 Developing a Job description and Specification for the post of marketing manager of Cosmos
Holidays
JOB DESCRIPTION
Job title- Marketing Manager
Department- Marketing unit
Job summary- A marketing manager job roles is to conduct and manages all the actions relates
with marketing the brand, product or service company is offering. These roles and
responsibilities of marketing manager are very critical but necessary for the organisation.
Duties and Responsibilities

 Analysing and understanding of market
 Conducting market research
 Performing sales and purchase actions
 Provide support and developing strategies for company
 Innovative and creative
 Managing the social accounts and platforms of entity
 Preparing and monitoring the budget for marketing
 Gaining knowledge and implementing it in the company
 Raising sales standards and reducing cost of entity
 Complying with all laws and regulation
 Developing new promotional strategies
 Effective applications of all plans
Qualification and Skills
 Master and Bachelor degree respective field
 Team work skills
 Good communication and management skills
 Fluency in speech and speaks English
 Analytical skills
 Techno friendly
 Works ethically
 Cooperative and supportive nature
CONCLUSION
From the above report it is concluded that HRM function of every organisation plays a vital
role. Main role of HRM individuals is to identify the needs of company, hire suitable talent
and manage them in order to retain. HRM conduct recruitment and selection activities which
can be internal or external to entity depending upon the needs of the organisation. It holds
several strengths like cost effective process, brings more expertise, but also, has many
weaknesses like time consuming procedure and many other. HRM of every firm goes
through various practices which are helpful for it and brings productivity in operations

ultimately increasing the profits of company. But HR managers have to be very careful
while performing their tasks and should comply with given employment laws which are
provided by government. These laws and regulations are formed for protecting the rights of
staff and safeguarding them from any unethical practices. Therefore, after thorough
understanding of different aspects of HRM it is seen that it is a very complicated but
beneficial activity for every company to perform in an effective manner.

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