Cosmos Marketing Management Report: Tourism Industry Overview

This report analyzes the marketing management strategies of Cosmos, a prominent Australian tourism company. The report begins with an overview of the tourism industry, highlighting its economic significance and the company's background, including its founding and customer base. It then delves into Cosmos' marketing practices, emphasizing the use of marketing research to formulate strategies and address competition. The report employs the 4Ps framework (Product, Place, Promotion, and Price) to evaluate Cosmos' operations, focusing on the company's tour packages, geographical reach, online promotional efforts, and cost leadership approach. The conclusion underscores the importance of the tourism industry and factors impacting businesses within it. The report also includes references to support the analysis.

COSMOS
Marketing Management: An
overview

TOURISM INDUSTRY
 Tourism industry is primarily
related to travel and its related
aspects (Ziegler, Dearden and
Rollins 2012).
 Has emerged as one of the
major industries in the present
times.
 The Australian tourism
industry contributed about
“A$47.5 billion to the
national economy” for the
year 2015 (Moutinho and
Vargas-Sanchez 2018).

COSMOS
 One of the leading companies of the nation of
Australia related to the tourism industry.
 The company was originally founded in the year
1928 by Antonio (Cosmostours.com.au 2018).
 The average number of customers which the
company gets on yearly basis is more than
500,000 (Cosmostours.com.au 2018).
 The satisfaction rate of the customers who take the
help of the services provided by the concerned
business organization is more than 93%
(Cosmostours.com.au 2018).

MARKETING
MANAGEMENT
 Takes the help of various
kinds of marketing
researches as well as
framework to collect data.
 The collected data is used by
the company for the
formulation of new
strategies.
 These strategies help in the
mitigation of the high level
of competition faced by the
company.

4P’S ANALYSIS
 The place of operation of the
business organization under
consideration here is the entire
nation of Australia
(Cosmostours.com.au 2018).
 The primary services offered
by the concerned business
organization are the various
tour packages which they offer
to the customers from the
different parts of the nation of
Australia
(Cosmostours.com.au 2018).

4P’S ANALYSIS
(CONTINUED….)
 The “business organization
under consideration here takes
the help of various kinds of
online media for the purposes of
promotion”
(Cosmostours.com.au 2018).
 The “business organization
under consideration here
follows the concept of cost
leadership and thereby
provides” the best quality of
services at very affordable
prices (Cosmostours.com.au
2018).

CONCLUSION
 The tourism industry in the
present times has emerged as
one of the major industries
of the world.
 Known for generating an
impressive amount of capital
on yearly basis.
 There are several factors
which affect the business
process of the various
business organizations
related to this particular
industry.

REFERENCES
 Cosmostours.com.au. 2018. Best Value Holiday
Packages | Cosmos Tours. [online] Available at:
https://www.cosmostours.com.au/ [Accessed 11 May
2018].
 Moutinho, L. and Vargas-Sanchez, A. eds.,
2018. Strategic Management in Tourism, CABI
Tourism Texts. Cabi.
 Ziegler, J., Dearden, P. and Rollins, R., 2012. But are
tourists satisfied? Importance-performance analysis
of the whale shark tourism industry on Isla Holbox,
Mexico. Tourism Management, 33(3), pp.692-701.