COSMOS: Organic Cosmetics Product Presentation - Marketing Module

This presentation introduces COSMOS's new EARTHTOUCH line of organic cosmetics, developed in collaboration with Greenleaf Au. Pty. Ltd. The presentation outlines the product line, which includes soil-based face scrubbers for men, mud sunscreen for unisex use, and mud face packs for women. It details the products' capabilities, emphasizing their organic nature, rich mineral content, and rejuvenating properties. The presentation highlights the benefits of these Ayurveda-certified products, including their natural ingredients and lack of side effects, while also identifying the target demographics for each product. The presentation concludes with a summary of the product offerings and their key features.

COSMOS: The Organic
Cosmetics Company
I N C O L L A B O RAT I O N W I T H G R E E N L E A F A U .
P T Y. LT D .

Introduction
The presentation will discuss:
• About the Campaign
• Products brief
• Product Capabilities
• Product Benefits
• Target Demographics
• Summary

COSMOS: The Organic Cosmetics
Company
Soil face
scrubber
Mud
Sunscreen
cream
Mud Face
Pack
• Cosmos introduces the new
EARTHTOUCH line of
Cosmetics.
• With something for
everybody
• With the essence and
benefits of mother nature.
• Soil based organic
cosmetics to keep the
users grounded.

Soil face scrubber (Male)
• FA C E S C R U B B E R A R E C O N S I D E R E D E S S E N T I A L S
( A N A N T H A L A K S H M I , RA J A RAT H I N A M A N D S A D I Q
2 0 1 7 )
• D E M A N D E D BY M E N A S W E L L
• S C R U B B E R S A R E N E E D E D I N T H I S P O L LU T E D
AT M O S P H E R E
• S C R U B B E R S H E L P I N G E T T I N G R I D O F E XC E S S
O I L F R O M FA C I A L P O R E S ( P RAT H Y U S H A E T A L .
2 0 1 9 ) .
• T H E R E A R E R E V I TA L I Z I N G C O M P O N E N T S I N S O I L
T H AT M A K E I T A N AT U RA L FA C E S C R U B B E R

Mud Sunscreen cream (Uni)
• S U N S C R E E N S A R E E S S E N T I A L S T H AT E V E RY M A N
A N D W O M A N N E E D S
• A C T S A S A P R O T E C T I O N F R O M H A R M F U L U V- RAY S
( D O N G L I K A R A N D D E O R E 2 0 1 6 )
• H E L P S I N AV O I D I N G S K I N A I L M E N T S
• S Y N T H E T I C M AT E R I A L H AV E S I D E E F F E C T S O N
S K I N
• M U D -B A S E D S U N S C R E E N H A S Z E R O S I D E E F F E C T S

Mud Face Pack (Female)
• FA C E PA C K S H E L P I N R E J U V E N AT I N G T H E
FA C E
• H E L P S I N S LO W I N G T H E A G I N G P R O C E S S
( K E R N A N D LO R E A L 2 0 1 8 )
• M A K E S T H E S K I N G LO W
• M U D H E L P S I N T RA N S F E R R I N G N U T R I E N T S
A N D M I N E RA L S T O T H E FA C E
• Z E R O D E A D C E L L = F R E S H A N D G LO W I N G
S K I N
• M A D E W I T H S P E C I A L M U LTA N I M I T T I ( S O I L )

Capabilities
• Completely organic
products
• Rich in Minerals and
Nutrients
• Rejuvenates the face
• Made for both Men and
Women
• Ayurveda certified

Benefits
• Made from Nature
• Application ancient
Ayurveda
• Especially good for skin of
the face.
• No side effects
• Gender Neutral
• Priced sensibly

Target
Demographi
cs
Soil face scrubber
 Males
 Age: 18-40
Mud Sunscreen cream
 Unisex
 Age: 18-45
Mud Face Pack
• Female
• Age: 20-40

Summary
• Cosmos introduces the new EARTHTOUCH.
• Soil face scrubber, Mud Sunscreen cream and Mud Face
Pack are the products.
• Products come with the essence and benefits of mother
nature.
• Ayurveda certified
• No side effects
• Made for both genders.

REFERENCES
Ananthalakshmi, R., Rajarathinam, S.X. and Sadiq, A.M., 2017.
Preliminary Phytochemical Screening of Aqueous Extract of Various
Parts of Luffa acutangula (Ridge Gourd). International Journal of Latest
Engineering and Management Research (IJLEMR), 2(07), pp.01-04.
Donglikar, M.M. and Deore, S.L., 2016. Sunscreens: A
review. Pharmacognosy Journals, 8(3).
Kern, J. and Baptista, R., LOreal USA Creative Inc, 2018. Cosmetic
brush head including anti-aging ingredients. U.S. Patent Application
15/871,610.
Prathyusha, J., Yamani, N.S., Santhosh, G., Aravind, A. and Naresh, B.,
2019. Formulation and Evaluation of Polyherbal Face Scrubber for Oily
Skin in Gel Form. International Journal of Pharmaceutical Sciences and
Drug Research, 11(4), pp.126-128.