Cosmos Business Plan: Detailed Analysis & Strategic Framework

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Added on 2024/07/02

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This document presents a comprehensive business plan for Cosmos, a sole proprietorship established on July 1, 2014, in California. The plan outlines the business's objectives, strategies, and financial projections. Cosmos, owned by John Darts, aims to provide quality food services targeting the youth and retro cafe market. The marketing strategy focuses on delivering high-quality food and service, utilizing sales promotions and internet advertising. The vision is to expand Cosmos to other cities, with a goal to increase profitability by 25% annually. The plan details the business's structure, registration, premises, and key personnel, including management, chefs, and marketing staff. It also covers products/services, pricing strategy, innovation, insurance, risk management, and legal considerations. Financial aspects include start-up costs, balance sheet forecasts, profit and loss projections, cash flow expectations, and break-even analysis. The business anticipates needing $11,000 in initial capital, funded through a combination of equity and debt, with John Darts contributing 60% equity and the remaining 40% sourced from loans. The plan projects a profit of $17,000 based on assumptions about customer preferences and sales.

business.gov.au
Business Plan template
A good business plan can help you secure finance, define the direction of your business
and create strategies to achieve your goals. The business.gov.au Business Plan template
steps you through the process of creating a solid, well-structured plan tailored to your
business.
New! Create your business plan on your tablet by downloading our free MyBizPlan tablet
app. Visit www.business.gov.au/apps now!
Copies of the latest version of this template and the guide can be downloaded from
www.business.gov.au/businessplan.
If you need further information, assistance or referral about a business issue, please
contact business.gov.au on 13 28 46.

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Using this template
Before you complete this business plan template and start using it, consider the
following:
1. Do your research. You will need to make quite a few decisions about your
business including structure, marketing strategies, and finances before you can
complete the template. By having the right information to hand you also can be
more accurate in your forecasts and analysis.
2. Determine who the plan is for. Does it have more than one purpose? Will, it is
used internally or will third parties be involved? Deciding the purpose of the plan
can help you target your answers. If third parties are involved, what are they
interested in? Although don't assume they are just interested in the finance part of
your business. They will be looking for the whole package.
3. Do not attempt to fill in the template from start to finish. First, decide which
sections are relevant for your business and set aside the sections that don't apply.
You can always go back to the other sections later.
4. Use the [italicised text]. The italicised text is there to help guide you by
providing some more detailed questions you may like to answer when preparing
your response. Please note: If a question does not apply to your circumstances it
can be ignored.
5. Download the Business Plan Guide. The business plan guide contains general
advice on business planning, a complete overview of the business plan template
and a glossary explaining the main terms used throughout this template.
6. Get some help. If you aren’t confident in completing the plan yourself, you can
enlist the help of a professional (i.e. Single Business Service, Business Enterprise
Centre, business adviser, or accountant) to look through your plan and provide you
with advice.
7. Actual vs. expected figures. Existing businesses can include actual figures in the
plan, but if your business is just starting out and you are using expected figures for
turnover and finances you will need to clearly show that these are expected figures
or estimates.
8. Write your summary last. Use as few words as possible. You want to get to the
point but not overlook important facts. This is also your opportunity to sell yourself.
But don’t overdo it. You want prospective banks, investors, partners or wholesalers
to be able to quickly read your plan, find it realistic and be motivated by what they
read.
9. Review. Review. Review. Your business plan is there to make a good impression.
Errors will only detract from your professional image. So ask a number of impartial
people to proofread your final plan.
For advice and examples on how to complete this template, please download the
business.gov.au Business Plan guide from www.business.gov.au/businessplan.
Scan to watch our business planning video:

[INSERT YOUR BUSINESS LOGO]
[Your Name]
[Your Title]
[Business Name]
[Main Business Address]
ABN: [ABN]
ACN: [ACN]
[Business Name]
Business Plan
Prepared: [Date prepared]

Contents
Business Plan template.......................................................................................1
Using this template.............................................................................................2
Business Plan Summary......................................................................................4
The Business................................................................................................ 4
The Market...................................................................................................4
The Future...................................................................................................4
The Finances................................................................................................5
The Business.......................................................................................................5
Business details............................................................................................5
Registration details........................................................................................ 5
Business premises.........................................................................................5
Organisation chart.........................................................................................5
Management & ownership..............................................................................6
Key personnel............................................................................................... 6
Products/services..........................................................................................8
Innovation................................................................................................... 8
Insurance....................................................................................................8
Risk management......................................................................................... 9
Legal considerations...................................................................................... 9
Operations................................................................................................... 9
Sustainability plan....................................................................................... 11
The Market........................................................................................................12
Market research..........................................................................................12
Market targets............................................................................................12
Environmental/industry analysis....................................................................12
Your customers...........................................................................................12
S.W.O.T. analysis........................................................................................ 13
Your competitors.........................................................................................14
Advertising & sales......................................................................................15
The Future........................................................................................................ 17
Vision statement......................................................................................... 17
Mission statement.......................................................................................17
Goals/objectives..........................................................................................17
Action plan................................................................................................. 17
The Finances..................................................................................................... 18
Key objectives & financial review...................................................................18
Assumptions...............................................................................................18
Start-up costs for [YEAR].............................................................................19
Balance sheet forecast................................................................................. 20
Profit and loss forecast.................................................................................21
Expected cash flow...................................................................................... 22
Break-even analysis..................................................................................... 23
Supporting documentation................................................................................24

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Business Plan Summary
[Please complete this page last]
[Your business summary should be no longer than a page and should focus on why your
business is going to be successful. Your answers below should briefly summarise your
more detailed answers provided throughout the body of this plan.]
The Business
Business name: cosmos
Business structure: sole proprietorship
ABN: 59176228957
ACN:: N/A
Business location: cosmos 17 179 third avenue black town California.
Date established: 1 July 2014
Business owner(s): John darts
Relevant owner experience: 2 years experience in catering services and 1-year
experience in the field of hotel management.
Products/services: food services are provided by Cosmos
The Market
Target market: the target customer is youth and the target market is retro and cafe
industry.
Marketing strategy:
The marketing strategy of cosmos is to provide good quality food and have a
good quality service which will attract the customers. The marketing strategy
used by the cosmos is sales promotion and advertisement on the internet.
The Future
Vision statement:
The vision or future plan of cosmos is to expand and grow cosmos in other cities and
even in the outskirts of the city.
Goals/objectives:
To increase the Profitability by 25 % every year is the main long-term goal of cosmos. To
recruit new staff and grow the space for tea area is the short-term goal of cosmos.

The Finances
[Briefly outline how much profit you intend on making in a particular timeframe. How
much money will you need up-front? Where will you obtain these funds? What portion
will you be seeking from other sources? How much of your own money are you
contributing towards the business?]
Considering the business environment the company is aiming to earn around 17000 US
dollar. To earn such income the company has to incur some capital and revenue
expenditure up- front. There are two sources of acquiring funds debt and equity. In the
given scenario the company should obtain a combination of debt and equity. Considering
the environmental factors, 60% of equity and 40 % of debt is the optimum combination
for cosmos. 60 % of the capital will be invested by the John darts. The 40 % of the
capital will be invested through loans at the prevailing percent. This interest is to be paid
irrespective of profits and losses. It can be assumed that 11000 us dollars will be
invested in the business. Out of 11000 us dollars, 60% will be invested by john darvs in
the form of equity and 40% will be taken a loan from the bank at the prevailing interest
rate. The amount of profit that is 17000 us dollars is on the basis of certain assumptions
like the taste and preferences of the customers, receipts, and sales of the organization.

The Business
Business details
Products/services:
Food products and dishes. Lunch dinner and breakfast is provided.
Registration details
Business name: cosmos
Trading name(s): cosmos
Date registered: 1 July 2014
Location(s) registered: California
Business structure: sole proprietorship
ABN: : 59176228957
ACN: N/A
GST: GST free
Domain names: N/A
Licenses & permits: permits are to be taken from NSW food authority
Business premises
Business location: cosmos 17 179 third avenue black town California.
Buy/lease: john darts has leased a plot on third avenue street for 2000 us dollars per
month.

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Organisation chart
Management & ownership
Names of owners: Jhony Darvs
Details of management & ownership: single owner of the organization
Experience: the experience of catering of 2 years and 1-year experience in hotel
management
Key personnel
Current staff
[List your current staff in the table below.]
Job Title Name Expected staff
turnover
Skills or strengths
manager Snoopy
gold
20 months Good in managing the work and
experience in management in
events.
chef Kim
jammy
20 months Worked as a cook for 4 years at a
restaurant and good at food
presenting
Marketing
manager
Hemson
James
20 months Presenting and advertising and
promoting the workplace.
Required staff
owner: john darvs
manager: snoofy gold
chef: kin jamy
marketeir : hemson james

[List your required staff in the table below.]
Job Title Quantity Expected
staff
turnover
Skills necessary Date required
Front desk
receptionist
1 2 years Good and fluent language
skills and good at
performing management
21 July
waters 3 3 years Good at attending to the
customers and on time
service provider.
22 July
Recruitment options
Through external recruitment like campus placement advertising in apps and social
media and agents.
Training programs
Training programmes will be conducted for the chefs like new dishes and good quality
utensils should be used.
Skill retention strategies
N/A
Products/services
Product/Service Description Price
Breakfast and
morning tea
Bread, cookies, milk and cornflakes, butter
fruit juices.
3 dollar to 20
dollars
lunch Egg, fish, brollies, green vegetables etc 10 dollars to 45
dollars
Evening snacks and
tea
Burgers, pizzas, pumpkins, etc. 8 dollars to 35
dollars
dinner Rice, salads, green vegetables, meat,
chicken.
15 dollars to 70
dollars
Market position: the services and products sold by cosmos are very affordable and
lesser than the prices of competitors. The dishes cooked and prepared in the cosmos are
very affordable and delicious, new and innovative dishes are being prepared and
provided by the cosmos.
Unique selling position: quality is the main factor focussed in cosmos. The food
provided to the customers is easily affordable and very tasty for the customers.
Anticipated demand: birthday parties and anniversary celebrations are also provided.
Pricing strategy: The price strategy will be followed as per the needs of clients and
according to their taste and preferences of the customer. The prices will be decided
according to the competitive prices.

Value to the customer: the food provided by the cosmos is one of the best satisfactory
parts of the organization and the terms and relationships with the customers should be
strong that they visit it regularly.
Growth potential: The growth will be 65% in the next 3 to 4 years with the help of
sales and services and the relations with the customers.
Innovation
Research & development (R&D)/innovation activities
In relation to enhancing suitable operations, the implementation of new sets of the
technologies series of the up gradation is required to be made by the authorities of the
concerned company. However, for the purpose, the company is required to make the
best and effective use of the financial resources so that proper and enhanced level of
changes can be made leading to the effective outcomes.
Intellectual property strategy
In relation to the proper and effective supervision on the various factors related to the
innovation, the authorities of the concerned company are required to make sure that the
company must obtain a patent through which the company can have a legal command on its
innovation. This will lead to the less interference of any of the parties with respect to the
activities (Hafeez& Muhammad, 2012).
Insurance
Workers compensation: The company has maintained the proper balance for the workmen
compensation. The main motive of such reserve is to motivate them and make them feel
secure with respect to the operations of the company. This will lead to the better attainment of
the objectives.
Public liability insurance: The company conducts its operations taking into consideration
the public liability insurance. This will support the company in the attainment of the better
trust of the employees and the customers towards the services of the company.

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Professional indemnity: The company does not take into account professional indemnity
insurance.
Product liability: The company has taken the public liability terms so as to be secure in
terms of any future uncertainties (Kanagal, 2013).
Business assets: The company has insured all its assets in a proper manner so as to avoid
all the future barriers.
Business revenue: The concerned company has made suitable measures on the account so
as to manage the operations in an effective manner.
Risk management
Risk Likelihood Impact Strategy
Financial risk Likely High Proper accounts and budgets
are required to be made by
the authorities of the
company. This will ensure
that the company can grasp
the opportunities in an easy
manner.
Business risk Likely Medium For the purpose of
managing the business risk
the proper involvement of
the entire workforce are
required to be made.

Risk Likelihood Impact Strategy
Country risk Highly High Proper knowledge and
understanding of the terms
and regulation of the various
countries must be grasped.
Liquidity risk Unlikely Low The proper and suitable
balance of the working
capital must be maintained.
Legal considerations
Consumer law
Operations
Production process
Cooking and preparing the food and delivering it to the customers in a proper way.
Suppliers
Suppliers are the delivery and chef boys.
Plant & equipment
[List your current plant and equipment purchases. These can include vehicles, computer
equipment, phones, and fax machines.]
Equipment Purchase date Purchase
price
Running
cost
refrigerator 20 July 2018 3000$ 50$
chimneys 20 July 2018 2200$ 45$
Otg and ovens 20 July 2018 5000$ 75$
computer 20 July 2018 2400$ 100$
Inventory