Business Communication and Sustainable Practices: Costa Coffee Report

This report provides a comprehensive analysis of Costa Coffee's business operations, focusing on key aspects such as its business case, communication strategies, and sustainable management practices. The report delves into the company's structure, market position, and competitive landscape, highlighting its approach to innovation and technology. It examines the application of sustainable business management principles, including strategic planning and corporate social responsibility (CSR), and assesses their impact on the organization. Furthermore, the report explores the importance of effective communication within the company, identifying areas for improvement in both verbal and non-verbal communication channels. The analysis includes reflections on the development of key skills and the application of project management methodologies like work breakdown structures and Gantt charts to ensure the smooth operation of the business. Overall, the report provides a detailed overview of Costa Coffee's business strategies and their implications for its continued success in the market.

Foundations of
Business
Communication

Table of Contents
MAIN BODY...................................................................................................................................3
Business Case Company.............................................................................................................3
Analysis of Costa coffee.............................................................................................................4
Sustainable approach to Business Management including elements of strategic planning and
CSR.............................................................................................................................................5
Reflection on learning and development of key skills................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Business management is consist with smoothly running of business organisation and it is
the process which includes leading, monitoring, controlling, planning and organising. For
gaining higher success and growth, it is required that an organisation has to manage and maintain
the project where they have to perform work or task (Weske, 2012). The report is based on Costa
coffee which is a British multinational coffee house and it offer various coffee products to their
customers. This is famous for innovation, technology mastery and create uniqueness. The main
purpose of this assignment is explain the business case of respective firm along with return they
can invested amount that are useful for business concern. They are using work break down
structure and Gantt chart which is described ad it is required for completing the specific report in
proper in order to manage and maintain whole activities effectively.
MAIN BODY
Business Case Company
Costa coffee is the British multinational company and its headquarter is situated in
Dunstable, Bedfordshire and it is fully owned and operated subsidiary of Whitbread. It is the
second largest coffee house chain in the world, and the largest in the United kingdom. It is
announced that Coca Cola intends to purchase the chain for euro 3.9 billion which is deal with
expected. It is the famous organisation which includes creativity, innovative technology and
appropriate for groups which help in culture of innovation in order to deliver the technical
specialist in handling the most difficult task. There are large number of employees which is
around 4,000 who are work for gaining higher income and profitability. The businesses has
around 2121 UK restaurants in all over the 6,000 costa express vending services and facilities
and further 1,280 outlets overseas. It is expand with around 3,401 stores and shops in all over the
nations (Jeston, 2014). They are offer variety of products such as coffee, tea, sandwiches, sweet
snacks and iced drinks. The total income is approximately euro 1.167 billion and euro 153
million. It can be analysed that project management indicate some of the major points where
Costa Coffee which has pay their maximum attention that are described as follows:
 The area of selected for restaurant should be clean and neat so that people can easily
approach in the emergency. But, it should be determined that it will be placed near malls,
emote areas and so more.

 This is essential to plan space modular style so that the layout of the location of the
restaurant look good and available space that can be used in better manner for their
customers.
 Costa coffee should ensure that their will be place for park the vehicles of the customers
as well as their staff members who work for serving food and items.
 This is required that they must be outdoors reviews from each and every customers
because this will make them feel happy and satisfied. Apart from this, photo murals
should be hanged on these locations where outdoor views are not possible for time pass
of customers (Goetsch and Davis, 2014).
 Using familiar and culture areas where customers are protected from all disputes and
conflicts which occurs within an organisation.
 It must be keep in mind by Costa coffee that entering area of restaurant and establishment
is designed in such way which attract large number of customers. They should adopt
effective strategies and policies which are best suitable for the employees.
Analysis of Costa coffee
Costa coffee is the multinational coffee house with the British roots which headquarter is
situated in Dunstable in the UK. It is enhancing the ownership over the whole array of subsidiary
in the form of subsidiary ownership of the Whitbread. Costa coffee is the vast market in size
along with second largest coffee house after Starbucks. Costa coffee is the genius idea of tow
brothers Sergio and Bruno Costa, and it has currently has 1300 and 75 restaurant in all over the
world. The international coffee house generate huge income and revenue in terms of sales
profitability in better manner. The main competitors of Costa coffee in the UK is Starbucks that
has sustainable share of the market price. Costa coffee is an British multinational coffee house
company headquartered in Dunstable, Bedfordshire (Drucker, 2012). It is wholly owned
subsidiary of white bread. It is a leading UK coffee shop chain known for their handcrafted
coffees with the most perfect beans roasted properly for the perfect coffee flavour. Company
sells different types of products such as hot drinks consist of coffees, teas and hot chocolates and
col drinks including Frostino and fruit coolers and savoury snacks and cakes and pastries. It
operates 1,280 stores through out the world in 31 countries. Emphasis of costa coffee lies on
luxury and comfort with style. The ambience provided is trendy as well as soothing. The
dominant colour in the logo and the premises of is brown with significant touch of black, white

and green. The colour theme is chosen for relaxation and for comfort as well as well as upbeat
and trendy. Costa should go for more intense advertisement through TV commercials and to
increase brand awareness globally to increase the large customer base and attracts more
customer. They can go for advertising through bill boards or giving out brochures to make the
customer aware about the brand.
Sustainable approach to Business Management including elements of strategic planning and CSR
Sustainable development is the balanced values approach and system approach that focus
on system of inside of business and interaction with outside world that helps to brings
effectiveness in organisation to achieve their goals and objectives. It is most important aspect of
business development with corporate social responsibility that are liable for sustainability in
costa coffee (Trkman, 2013). This is a fundamental approach that balance all major components
in organisation these are customers, employees, companions and shareholders in costa coffee. A
sustainable development brings costa coffee to both operates and creates the energy in employee
engagement. Sustainability supports a long relationship with stakeholders and other agents in
organisation to create value and returns to the costa coffee. Organisations that helps in made
strong relationships with have to strategies that brings sustainability in Costa coffee. In any
organisation sustainability brings with help of strategic planning is a document that describes the
decisions that made about organisations to achieve their goals and objectives and ways by which
these goals can be achieved in costa coffee. Strategic planning works in research and collecting
data and information to understand current position of Costa coffee and future impacts on
organisation to achieve business objectives and goals to enhance their productivity. Sustainable
development is brings in organisation with help of strategic planning that brings innovation and
give brand loyalty to consumers and satisfied to large consumer base.
The another important aspect to sustainable development is CSR activities that are
important aspect that brings harmony in organisation that helps to attain consumer loyalty and
engagement (Cooke and Alcadipani, 2015). Corporate social responsibility is the activity which
helps in business to impact positively on society. It incurs sustainability, social and ethical and
done in a proper manner that is a core activity of business. This concept helps to voluntary
contribute to better understand and develop society and clean environment. CSR activities
impacts a lot on society that understand the needs and wants of consumers and protect rights and
duties of organisation so that they become loyal consumers of costa coffee and become best

consumers of organisation. All are important factor that contributes in sustainable development
of organisation that brings harmony and loyalty of consumers in Costa coffer to become a brand
image in market.
Applicability of sustainable development in today's scenario is very important because
fierce competition in business environment. Sustainable development is to meets needs and
wants of present world without compromising the future opportunities and requirements of
forthcoming generations (Rosemann and vom Brocke, 2015). Sustainable development aimed to
cover all environmental, economic and social with political problems without compromising the
future needs of consumers. Sustainable development helps in achieving business goals and
objectives that fulfils all goals and objectives.
Business environment consist of threats and opportunities that exist in the outer world
that have to attain opportunities and threats have to overcome to bridge gap between organisation
goals an objectives. This business environment become fierce day by day and create hurdle in
business goals. The strategic planning is to coordinate all aspects resources, manpower and
planning and organising all resources to fully utilise them so that business objectives can be
achieve and according to them suitable framing of objectives can be done in Costa coffee.
Moreover strategic planning helps to frame missions and objectives of Costa coffee. A mission is
important is to give tasks and responsibility to the employees so that they can give their best to
organisation. Strategic planning helps to gain goals and objectives that are beneficial for both
organisation and employees to attain sustainability and development in Costa coffee. On the
other hand it helps in evaluate business growth with sustainability. Organisation can achieve
business objectives and progress well by eliminating wastages of resources and valuable
manpower from costa coffee (Maylor, Blackmon and Huemann, 2016). Other factors CSR
activities helps in sustainability and development in organisation by improves public image to
give motive of philanthropic activities that motivates people to invest and purchase goods and
services of that organisation to put efficient efforts that helps in achieve business objectives. It
gives good feeling to consumers to purchase their goods and services. CSR activities helps in
coverage media that enhance its popularity in the whole world and give message to customer's to
purchase goods and services of Costa coffee that gives emotional attachment to the employees.
There is process to implement the strategies that beneficial for costa coffee. To
implement the strategies there have to avoid pitfalls that exist while implementation of strategies

in Costa coffee. It the organisation not have the ownership in plan then it create gaps in
organisation objectives and goals. If there is lack of communication then it hinders self interest
of organisation, if company builds long term goals then it hinders in self interest of costa coffee.
To implement strategies there is need to implement with planning and overcome with all pitfalls
that exist in planning and implementation. To implement CSR activities there is need to
understand and examine the culture and values of Costa coffee that is important aspect to
implement the CSR activities. It is core of company and reputation to contribute in CSR
activities (Li and Liu, 2014). To implement any change in organisation sustainability agenda is
very much important to costa coffee. Another important aspect is make it future and past needs
and wants of society and according to that invest money for social welfare in costa coffee. To
successfully start new strategies that is very important to motivate employees and engage them in
every work and activities so that they feel motivated and contribute in work activities of costa
coffee.
Reflection on learning and development of key skills
On the basis of above project assignment, it can be analysed that an organisation should
be more effective in communication route in verbal manner and non verbal (Hammer, 2015).
There are various information and data that should be share by each and every staff members
working within an organisation. I seen that due to certain communication problems and issues
for some data and information is not described to everyone that is required for accurate
communication plan in the Costa coffee for the given time period. The mode of verbal
communication includes voice message, telephone, presentation and recordings which is poor
among company. Along with this, non verbal messages and communication are conduct through
emails, letters and so more. I am poor in communication which reduces the decision making
process that are useful for the company welfare and gaining higher success or growth.
Communication skill is required for smoothly running of business operations and
functions which are assist with the help of employees and staff members. I have lack of
interaction abilities that can create problems and issues while interact with new people who will
hire and appoint in the company. This is important skill required in individual life while working
in organisation or in day to day life. It is important as well as necessary for sharing data or
information. But my communication skills is not good due to which I am not able to share

information or other thing with peoples in effective manner. I have to work on it which can be
possible through taking with several peoples, giving presentations, group discussion and so on.
I can use Microsoft program that includes excel and PowerPoint that can help Microsoft
excel calculations which are associated whole restaurants and other areas. Whereas, Microsoft
system are used by which assist me in providing functions and activities that are controlled by
government bodies which are related to the overall structure of the restaurants. After that, they
can make and develop accurate changes if required or addition of something that are useful for
satisfying their customers demand and needs in proper manner.
Moreover, there are various issues and problems which occurs with me and other
employees of Costa coffee restaurant that are required to be solve in given time period so they
are became famous in the market place. There are various issues and problems which are faced
by me is that misunderstanding because of poor communication, changes in strategies and
policies due to internal and external aspects that needed for developing proper market analysis.
Human resource manager of the same organisation that are assist me in solving all business
related issues and problem that arise within an enterprise. I have problems solving skill which
assist me in analysing and determining current skills and abilities that are occur within an
organisation. It will assist in developing and formulating strategies and policies which are
required for gaining profitability in proper manner. Problem solving skills - Problem solving
skills refers to ability to solve problems in an effective manner. My problem solving skills are
very good as I can identify problem and generating alternative solution. With my problem
solving skills I can evaluate and select the best alternative which is very much efficient to
increase productive for an organisation. Moreover, from my effective problem solving enables to
enhance my knowledge as well help organisation to work out in more efficient manner with their
co-workers, customers partners and vendors.
I was working in the team or groups which have people of various skills and there are
different benefits or advantages of doing working within the team. But I have great experience of
conducting work in proper manner. I have weak in solving major issue and problems which arise
within an organisation. According to the Belbin team role model, there are different team
members of each of them who have various role in the restaurants such as chef, waiter and
manager.

Numeracy skill is very useful for the employee within an organisation which is the ability
to reason and to apply simple numerical concepts. The common numeracy skill consist with
comprehending fundamental concept which are useful for calculating the whole company
budget. It is that skill and ability which used for each and every person in daily activities. This
skills are required in order to function fully in modern time period. When they analyse company
budget so numeracy ability is useful in executing and implementing whole data and information
related to customers requirements and needs. I am weak in numeracy ability and skill that are
directly affect on budget of the restaurant in effective manner.
Development Plan:
Area of development or
improvement
Action taken Time period
Numeracy skills Daily practice and making
notes enhancing the technical
knowledge and resolve all
major issues and problems in
better manner.
3 month
Communication skills Attending seminars and
conferences increasing the
communication skills and
abilities.
2 months
CONCLUSION
From the above mentioned report, it can be concluded that Business management is
consist with smoothly running of business organisation and it is the process which includes
leading, monitoring, controlling, planning and organising. For gaining higher success and
growth, it is required that an organisation has to manage and maintain the project where they
have to perform work or task. Sustainable development is the balanced values approach and
system approach that focus on system of inside of business and interaction with outside world
that helps to brings effectiveness in organisation to achieve their goals and objectives. Corporate
social responsibility is the activity which helps in business to impact positively on society.

Applicability of sustainable development in today's scenario is very important because fierce
competition in business environment. On the other hand it helps in evaluate business growth with
sustainability. To implement any change in organisation sustainability agenda is very much
important to costa coffee.

REFERENCES
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