Comprehensive Report: Costa Coffee's Business Strategy and Analysis

This report provides a detailed analysis of Costa Coffee's business operations, focusing on its internal and external factors. It examines the collaborative efforts between different departments, such as human resources and marketing, highlighting their impact on achieving organizational goals. The report also assesses Costa Coffee's strengths, such as its extensive market presence, and weaknesses, like its limited global reach compared to competitors. Furthermore, the report explores the influence of political, economic, social, and technological factors on the company's performance. Overall, the analysis offers insights into Costa Coffee's strategic positioning and the factors shaping its success in the competitive coffee market.

Introduction to Business
Studies

Introduction
• It is an assignment which will provide information about how different factors of
an organisation affect the overall working of the company.
• There are various departments within a business entity works in a collaboration in
order to attain organisational goals and objectives.
• Both internal as well as external factors highly affects the business functions in
both positive and negative manner.

Departments of Costa Coffee
• There are different departments within an organisation
assist in the attaining organisational goals and objectives
in an effective manner and within given time frame.
• Similarly in the present context of Costa Coffee, there are
some departments help in accomplishing goals and
objectives of the company at the competitive marketplace.

Collaborative Work practice
• Human resource & Marketing: It is said that human resource department and
marketing department both are inter related with each other.
• Marketing and Research & Development: In the context of marketing and R&D
department, it has been said that both the department perform their task in an
effective manner with the help of equal contribution.

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• Human resource & Legal: Both these departments need to perform their task in
a collaboration manner so that they will be able to get positive results at the
competitive marketplace.
• Legal & Research & Development: Apart from all these, collaboration of both
legal and research & development departments assist in gathering all the
information in a legal manner.

Internal Factors
Strength Costa coffee is the market leader because of its lengthy
chain that is adequate spread across 31 countries of both
developing as well as developed market.
Weakness Within UK, Costa Coffee is the second largest company in
terms of coffee industry and Starbucks comes under first
rank. But there is a huge gap between the profitability of
both firms like Starbucks has expanded its operation in 70
countries whereas Costa Coffee is still in around 31
countries.

External Factors
• Political: It include the intervention of government, political stability as well as
rules and regulation that can significantly affect the business performance.
• Economic: It represent the different economic conditions, interest rate and
foreign exchanges based on which the firm need to function otherwise this can
affect the long term profitability of firm.

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• Social : This factor represent the attitude and changing preferences of the
customer that can influences their buying pattern.
• Technological: Due to the development of technology and adoption of latest
trend Costa coffee has successfully enhanced the operation system of the
business.

Conclusion
• With the help of above mentioned report it has been concluded that there are
different types of departments within an organisation mainly assist in attaining
goals and objectives of the company in an effective manner and within given
time frame.

References
• Erasmus, B., Strydom, J. W. and Rudansky-Kloppers, S. eds., 2016. Introduction
to business management. Oxford University Press Southern Africa.
• Gupta, G. K., 2014. Introduction to data mining with case studies. PHI Learning
Pvt. Ltd..