Costa Coffee UK: Managing Communication, Knowledge and Information

This report assesses Costa Coffee UK's current data collection, formatting, storage, and dissemination methods, highlighting areas for improvement. It emphasizes the importance of IT in managing information and knowledge for competitive advantage. The report details structured and unstructured data collection, data formatting through consulting management, data storage in business information systems, and data dissemination via management information systems. Proposed changes include better data formatting, improved storage using databases and software, and user-friendly strategies such as authentication systems and online forms to enhance data access. Ultimately, these improvements aim to benefit the company by more effectively managing and storing both structured and unstructured data.

MANAGING COMMUNICATION,
KNOWLEDGE AND
INFORMATION

LO4:Be able to improve systems relating to
information and knowledge

INTRODUCTION
 For attaining success in the competitive environment, Information
Technology plays significant role as through which organisation
may easily manage and assess the information and knowledge at
every level of the organisation.
 It also covers how Information Technology (IT) systems can be used
as a management tool for collecting, storing, disseminating and
providing access to knowledge and information within the premises.

AC4.1 current method of data collection, formatting,
storage and dissemination at Costa Coffee UK
With the modern realities in telecommunication sector
customer service manager of Costa Coffee UK is
focusing on getting associated with the creativity and
innovation so that it may easily engage in collecting,
formatting and storing the data within the cited coffee
shop.
 Data collection: Structured and unstructured.

Contd.
 Formatting of data- Through consulting
management
 Storing the data- Business information system
 Disseminating the data- Management information
system

AC4.2 changes to improve on the above identified
methods
 In order to improve the above current methods of
data collection, formatting, storage and
dissemination of the information at the Costa Coffee
UK manager focuses on implementing appropriate
changes so that it may easily support the cited
organisation in managing the data and information.

Contd.
 On the other hand, changes are also implemented for
improving the formatting of data so that it may easily
overcome the selection of duplicate information within the
database.
 While, storage method within the Costa Coffee UK will be
also improve through executing various database and software
that results in storing high volume of data in the database.

AC4.3 users-friendly strategy that can improve access
and usage of systems in Costa Coffee UK
 In order to improve access and usage of systems in
Costa Coffee UK manager has engaged in
implementing the user friendly strategy that include
devising authentication system that will support the
top level authorities and staff in improving access to
the data and information within the Costa Coffee.

Contd.
 Along with this, it has been also stated that drafting user
friendly forms as well as application within the premise
also support the employees and customers to save their
data and information over the online platform.
 Therefore, software based approach will positively
assist in lacking and overcoming the issues related with
information system and their access.

Benefit to the company
 Through reviewing the approaches of data
collection, customer service manager of Costa
Coffee UK has stated that improving the above
system would benefit the company in managing
and storing the structured and unstructured data.

REFERENCES
 Zerfass, A., Verčič, D. and Wiesenberg, M., 2016. Managing CEO
communication and positioning: A cross-national study among
corporate communication leaders. Journal of communication
management, 20(1), pp.37-55.
 Business Essentials.2013.Managing Communications and Achieving
Results. BPP Learning Media. July 2013.
 McQuail, D. and Windahl, S., 2015. Communication models for the
study of mass communications. Routledge.