Project Management and Digital Transformation for Costa Coffee

Desklib provides past papers and solved assignments. This project analyzes Costa Coffee's digital transformation.

Managing a Successful Business Project

Table of Contents
Introduction......................................................................................................................................1
Task 1...............................................................................................................................................2
P1Establish project aims, objectives and timeframes based on the chose...................................2
P2: Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources..............................................................................................3
M1: Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project........................6
P3: Produce a work breakdown structure and a Gantt Chart to provide timeframes and stages
for completion..............................................................................................................................7
Task 2.............................................................................................................................................10
P4: Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.................................................................10
M2: Evaluate the accuracy and reliability of different research methods applied....................13
Task 3.............................................................................................................................................16
P5: Analyse research and data using appropriate tools and techniques.....................................19
P6: Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions....................................................................................20
M3: Evaluate the selection appropriate tools and techniques for accuracy and authenticity to
support and justify recommendations........................................................................................23
Task 4.............................................................................................................................................24
P7: Reflect on the value of undertaking the research to meet stated objectives and own
learning and performance..........................................................................................................24
M4: Evaluate the value of the project management process and use of qualitative research to
meet stated objectives and support own learning and performance..........................................24
Conclusion.....................................................................................................................................26

References......................................................................................................................................26
List of Tables
Table 1: Project budget or cost........................................................................................................4
Table 2: Milestone schedule............................................................................................................6
Table 3: Gantt chart design considering WBS................................................................................8
Table 4: Quantitative research.......................................................................................................11
Table 5: Project Logbook..............................................................................................................13
Table 6: Performance review.........................................................................................................25

Introduction
A project is said to successful is at the end of the project desirable or valuable outcome is
achieved. In the present report, a business project is conducted that will be focus on
understanding the use of advance tools and digital technology in business organisation like Costa
Coffee to enhance its productivity and profitability. The report will discuss about an effective
Project plan along with a small-scale research for attain results that can be attained by the
organisation to implement effective tools and strategies for gaining competitive advantage to
survive the competitive market.
1

Task 1
P1Establish project aims, objectives and timeframes based on the chose
Introduction
Costa Coffee is one of the international brands best well known among coffee lovers. The
organisation is originated from UK. However, the organizational business has expanded in many
different countries serving food and beverages. The organizational presently is facing some
issues due to the constantly increasing competitions in the global market for organisation like
Starbucks. From the business analysis of the organisation it has been found that the organisation
is lacking behind in its productivity level due to improper communication among different
stakeholders, employees and customers (Kerzner, and Kerzner, 2017). Along with that data
storage and ineffective marketing strategies has also impact the popularity and brand image.
Thus, to overcome these issues, the organisation plans to conduct a research project for
understanding the impact of advance tool and digital technology upon business organisation for
improving business and for gaining competitive advantages.
Aims and objectives of the project:
 To understand the impact of advance technologies upon business organisation and its
market growth.
 To identify the need of advance tools and techniques for minimising the impact of
globalisation upon organisational business.
 To identify different digital recommendations that can be implemented by Costa Coffee
for minimising various internal and external barriers.
 To gather precise and relevant information regarding the undertaken research through
primary and secondary data collection approaches through books, journals and
questionnaires.
 The project objective also includes completion of the entire project within a time period
of 7 weeks in its estimated budget.
2

P2: Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources.
Project management plan for Costa Coffee
The project manager develops a plan for effective project management covering different stage
that is required to be performed for completion of the undertaken project. The project scope
determines the future of the current project on the organizational business considering constraints
like budget and time (Saunders, and Lewis, 2012). The current project also emphasis on the
requirement of resources, communication methods and quality management tools. The present
project is about impact of globalization over Costa Coffee and implantation of digital
technologies for minimizing its negative impacts upon its business.
Stages of Project plan
1. Project scope identification for Costa Coffee:
The present project supports Costa Coffee to understand the impact of Globalization on the price,
quality, and production etc. and use to advance technological tools and strategies for minimizing
issues related to marketing, storage, communication gap etc. The success criteria of the project
include collection of various relevant information and data regarding the undertaken project and
communicate the same to the team involved with the project (Kane, et al 2015). Positive
outcome from the project is delivered that will support Costa Coffee to implement effective
strategies and policies for proper business growth and development for sustaining the current
market demand in the sector of food and beverages.
2. Identification of time requirement for project completion:
The organization currently is facing issues for effective business growth with the emergence of
globalization. The organisation currently is using their traditional strategies and system that is
not sufficient to survive in the current competitive market. Therefore, to gain competitive
advantage and to expand the business, the organisation currently wants to implement advance
tools and technology in different business processes. Considering that the organisation has a
limited time and the project manager is offer with a time period of & weeks for completion of the
successful project.
3. Estimation of project budget:
3

Because of limited time period for the project completion the overall project budget is limited
too. Project manager assigned for the current project decides to complete the entire project in
very small cost, and overall estimation for all the activities required for project completion is £
2500:
Table 1: Project budget or cost
Overall estimation of the project is £ 2500
Project Activities Per cost (in £)
Human resources 900
Technical resources 500
Questionnaire survey 350
Theoretical research 450
Project Documentation 300
4. Identification of resources requirement:
The current project is a small and for effective project completion the crucial resources required
include human resources i.e. the project team, budget as financial resources and technical
resources includes software and hardwares.
5. Identification of risk:
The present undertaken project has limited time and budget for its completion hence the main
risk associated with the project is exceeding the decided cost and time. One of project risk
analyzed for this research project is communication gap that may result in reduction of interest
among the stakeholders.
6. Determining quality management tools:
Time management strategies like activity prioritizing and critical path analysis are implemented
in the organisation for effective quality management for the current project. All the software and
hardware system used for the project execution are update regularly along with that proper
training is provided to the team member fir managing the project qualities.
7. Establishing communication regarding project plan:
4

Hierarchical structure is implemented in the organisation for supporting proper communications
among different stakeholders, team member and respondents using effective communication
tools. For making the team understand the project plan details the manager is responsible for
conducting conference and team meeting. Communication is established among the respondents
is through email, different social media platforms, and telephone calls.
5

M1: Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project.
Plan below will effectively indicate project management plan that is effective for monitoring
various activities through time schedule considering a time period of 7 weeks:
Table 2: Milestone schedule
Activities/ weeks 1st week 2nd week 3rd week 4th week 5th week 6th weeks 7th week
1. Project scope
2.Time constancy
3.Controlling Budget
4.Resources management
5.Risk handling
6.Utilising tools of Quality
management
7. Establishing
Communication
(stakeholders)
6

P3: Produce a work breakdown structure and a Gantt Chart to provide timeframes and stages for
completion.
Figure 1: Work breakdown structure for research project of Costa Coffee
7
Research Project (Kosta Coffee)
1.Plan
1.1Scope
analysis
1.2Timescale
planning
1.3Context
development
1.4Market
analysis
2.Requiremen
ts analysis
2.1Stakholder
analysis
2.2Budget
analysis
2.3Risk and
benefit
analysis
2.4Competitiv
e analysis
3 Pre-
designing
3.1Streatgy
selection
3.2Design
proposal
3.3 Determine
market
potential
4 Design and
Implementati
on
4.1 Physical
resources
4.2 Risk
management
4.3Decision
making
4.4Documenta
tion
4.5 Execute
plan
5. Testing and
Monitoring
5.1Test physical
installation
5.2 Quality
analysis
6 Post
implementati
on
6.1Developme
nt and
training
6. Suggestion
from
stakeholders

Table 3: Gantt chart design considering WBS
WBS activities/
weeks
1st week 2nd week 3rd week 4th week 5th week 6th week 7th week
1.Plan
1.1 Determine scope
1.2 Set limitation of
time
1.3Developing
context
1.4Understanding
market condition
2. Set the requirements
2.1Identifying
Stakeholder
2.2Budget Estimation
2.3 Risk Evaluation
2.4Identifying
Competitions
3. Pre-design
3.1 Selecting strategy
3.2 Creating project
proposal
3.3Analyze market
for potentials
4. Design and execution
4.1Delegating team
4.2Utilising
strategies for risk
mitigation
4.3Taking decision
8

4.4Project
documentation
4.5Implementing
plan
5.Test and monitor
5.1Monitoring
physical installation
5.2 Testing the project
quality
6. Post execution
6.1Training
employees
6.2Consulting
stakeholders for
opinion
6.3Project completion
9