Project Management Plan for Costa Coffee's International Expansion

Desklib provides past papers and solved assignments for students. This project analyzes Costa Coffee's global expansion.

Managing a successful
business project
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TABLE OF CONTENTS
Introduction......................................................................................................................................6
Task 1...............................................................................................................................................6
Devise project aims and objectives for a chosen scenario...........................................................6
Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources..............................................................................................6
Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for
completion...................................................................................................................................8
Produce a comprehensive project management plan, milestone schedule and project schedule
for monitoring and completing the aims and objectives of the project.....................................10
Task 2.............................................................................................................................................11
Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives. Justify the methods that you used.........11
Extend your report to critically evaluate the project management process and appropriate
research methodologies applied and the reliability of different research methods applied.......17
Task 3.............................................................................................................................................17
Analyse research and data using appropriate tools and techniques to Communicate appropriate
recommendations as a result of research and data analysis in order to draw valid and
meaningful conclusions.............................................................................................................17
Evaluate the selection of appropriate tools and techniques for accuracy and authenticity to
support and justify recommendations........................................................................................19
Task 4.............................................................................................................................................20
Critically evaluate and reflect on the value gained from undertaking your research to meet
stated objectives, project outcomes, how it supported own learning and performance and the
decision making process, changes or developments of the initial project management plan to
support justification of recommendations and learning during the project...............................20
Conclusion.....................................................................................................................................21
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References......................................................................................................................................22
Appendix........................................................................................................................................23
Questionnaire.............................................................................................................................23
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LIST OF FIGURES
Figure 1: Work breakdown structure...............................................................................................7
Figure 2: Most of the customers are visiting Costa Coffee shops three times or more in a week.11
Figure 3: How would you rate Costa Coffee products in comparison with its competitors such as
Starbucks........................................................................................................................................12
Figure 4: Are you satisfied by the outlet and ambiance of the Costa Coffee shops......................13
Figure 5: The products offered by Costa Coffee are high quality and satisfactory.......................14
Figure 6: You feel that Costa Coffee outlets should be present in your market also....................15
Figure 7: What is the best thing about Costa Coffee.....................................................................15
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LIST OF TABLES
Table 1: Gantt chart.........................................................................................................................9
Table 2: Milestone schedule..........................................................................................................10
Table 3: Project Monitoring Schedule...........................................................................................11
Table 4: Most of the customers are visiting Costa Coffee shops three times or more in a week. .11
Table 5: How would you rate Costa Coffee products in comparison with its competitors such as
Starbucks........................................................................................................................................12
Table 6: Are you satisfied by the outlet and ambiance of the Costa Coffee shops.......................13
Table 7: The products offered by Costa Coffee are high quality and satisfactory........................14
Table 8: You feel that Costa Coffee outlets should be present in your market also......................15
Table 9: What is the best thing about Costa Coffee......................................................................16
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Introduction
In the modern era, the concept of globalization has become very popular because it is providing
companies with opportunities to increase their market share and customer base (Andersen, 2016).
Globalization is defined as the process or concept which encourages the free and more effective
flow of products and services among nations and companies (Todorović et al. 2015). On the
contrary to this, it can be argued that globalization is not an easy task and there are certain
benefits and risks associated with the process which needs to be taken care of by businesses.
The current research report is based on Costa Coffee which was founded in 1971, and it is a
London based Coffee house. Furthermore, a specialist in Italian coffee shops can be termed as
the core competency of Costa Coffee. The report outlines a project management plan for Costa
Coffee along with its work breakdown structure and Gantt chart. In addition to this, small scale
research has also been carried to meet the aim and objectives of the current project.
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Task 1
Devise project aims and objectives for a chosen scenario
Aim
To understand the preferences and perception of customers towards Costa Coffee
products in different nations
Objectives
 To develop a project management plan for determining the customer needs and
perception towards Costa Coffee products
 To identify whether globalization is a good option for Costa Coffee on the basis of
present market demand
 To recommended strategies for international growth and expansion of Costa Coffee
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Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources
A project management plan is termed as a written document which outlines the overall way in
which the entire project and different activities will be carried out to accomplish the desired aim
and objectives. The development of useful project management plan is vital because the plan
provides directions and guidelines to members in the project team to carry out the project and
complete all related activities (Cleden, 2017). The present project is associated with
understanding the preferences and perception of customers towards Costa Coffee products in
different nations. The project management plan is provided below as:
Cost – It can be asserted that a cost of 5000 British pounds will be invested by Costa Coffee to
complete the entire project and accomplish its desired objectives. Here, financial resources will
be mainly required for activities such as conducting the research, collecting data and developing
strategies (Svejvig and Andersen, 2015).
Scope - From the provided case scenario, it has been identified that the management of Costa
Coffee is still unsure about the fact that whether globalization is a good option for getting
competitive advantage in the industry and the present project will play a critical role in clearing
this doubt of the management (Bucero and Englund, 2015). Furthermore, the project will also
support the organization in understanding the need and preferences of customers in the
international markets in the context of Costa Coffee’s products. The current project will also help
businesses in understanding the need and significance of international growth and expansion in
the long-run.
Time – The duration or period selected for the current project is of six months, and the project
manager will make sure that all activities and tasks are completed within or before the provided
deadlines.
Quality – To manage or maintain the quality of the entire project, monitoring of schedules,
activities, time and resources will be carried out. The project manager and members of the
project team will also ensure that the best possible quality is delivered.
Communication - It can be asserted that effective communication is vital for the success of a
project and the accomplishment of project goals and therefore, the project manager of Costa
Coffee will need to emphasize on the same. Here, open channels of communication will be used
to inform members of the project team about the aim, objectives and other related areas of the
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project. Meetings will also be conducted at regular intervals to facilitate effective and adequate
communication (De Carvalho et al. 2015).
Risk- The project managers are also required to emphasize identifying the major risks linked
with the project and at the same time the manager needs to take corrective measures to mitigate
in the best possible manner. In terms of the current project, escalation of the project cost and
slippage of the deadlines will be the two major risks which are going to affect the project
management plan.
Resources – The arrangement of required and adequate resources is also vital for the success of a
project. It can be expressed that lack of resources can create obstacles and issues in the
completion of the entire project. In terms of the present project of Costa Coffee, human, financial
and technology are the major resources which will be needed.
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Produce a work breakdown structure and a Gantt chart to provide timeframes and stages
for completion
Figure 1: Work breakdown structure
Gantt chart
Table 1: Gantt chart
Activity/months 1 2 3 4 5 6
To develop a project
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To understand the preferences and perception
of customers towards Costa Coffee products
in different nations
To make arrangements
for the resources
Conducting the secondary
research
Selection suitable tools
and techniques for
project
Collecting data from the
customers
Arriving at a valid conclusion
Analyzing the data
To develop a project management plan for
determining the customer needs and perception
towards Costa Coffee products
To identify whether globalization is a good
option for Costa Coffee on the basis of present
market demand

management plan for
determining the
customer needs and
perception towards
Costa Coffee
products
To make
arrangements for the
resources
Selection suitable
tools and techniques
for project
Conducting the
secondary research
Collecting data from
the customers
Analyzing the data
Arriving at a valid
conclusion
11

M1 Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project
Table 2: Milestone schedule
Key Milestone Start Date End Date
To develop a project
management plan for
determining the customer
needs and perception towards
Costa Coffee products
1st February 2019 1st March 2019
To make arrangements for the
resources
1st March 2019 1st April 2019
Selection suitable tools and
techniques for project
1st April 2019 1st May 2019
Conducting the secondary
research
1st May 2019 1st June 2019
Collecting data from the
customers
1st May 2019 1st June 2019
Analyzing the data 1st June 2019 1st July 2019
Arriving at a valid conclusion 1st July 2019 1st August 2019
Project Monitoring schedule
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