BTEC HND Business Research Project: Costa Coffee Analysis

This research project focuses on Costa Coffee, examining the impact of quality management on its organizational performance. The report begins with an introduction to quality management and its importance, followed by the aim of the research, which is to assess the impact of quality tools on enhancing Costa Coffee's performance. The research objectives include evaluating quality management elements, assessing productivity's role, and recommending competitive strategies. The data analysis section presents findings from a survey, exploring themes such as quality management elements, customer perception of product quality, product offerings, the impact of quality on performance, benefits of quality products, profitable products, marketing strategies, media used for advertising, customer satisfaction, and service ratings. The conclusion emphasizes the need for continuous improvement and quality focus to enhance customer satisfaction and profitability. The report also includes a list of references supporting the research findings.

Research Project
Costa Coffee

CONTENT
• Title
• Introduction
• Data Analysis
• Data Interpretation
• Conclusion
• References

INTRODUCTION
 Quality Management are valuable factors in order to ensure that
products and their services which are offered to customers are
consistent by nature. The main focus of firms are not only on
quality factors but they are they are making plans in order to
achieve them.
 Costs Coffee are offering quality coffee products to all the
customers and this is valuable factor for them as they have
enhance their sales ratios and gained loyal customers who will
be using their products.

AIM OF PROJECT
The aim of research are linked with “To ascertain the impact of social
media tools on enhancing organisational performance. A case study
on Primark”. The report is based on different social media tools in
order to enhance organisational performance. This is an important
component of research as the working are based on objectives and
aims which are useful for research to execute in right directions.

AIM OF PROJECT
The main aim of the present research are linked with Identifying
the impact of Quality Management in order to enhance
organisation productivity. A case study on Costa Coffee. This
report will be based on the impact of using quality measures in
order to enhance performance factors of organisations thus they
will be achieving higher profitability in their business
organisation thus attaining growth and success.

Research Objectives
Research Objectives:
 To evaluate the elements of Quality Management
aspects
 To access role of productivity in enhancing
organisation Performances
 To ascertain the impact of Quality Tools on developing
Costa Coffee performances ta market places
 To recommend various ways through which firms can
achieve competitive gains at market areas.

DATA ANALYSIS
Data Analysis are useful tool in order to measure the
accurate and important data who have been gathered
by investigators in order to achieve effective results
which are useful for performing business operations.
In this parts questions are prepared and these are filled
by respondents in order to know the performance of
business.

Theme 1: The elements of Quality management which are used
by Costa coffee
Q1 What are the elements of Quality management
which are used by Costa coffee?
Frequency
Customer Focus 5
Employee Participation 8
Continuous Improvement 2
Customer Focus
Employee Participation
Continuous Improvement
0
1
2
3
4
5
6
7
8
5
8
2
Column B

Theme 2: Quality products offered by firms are valuable in
order to gain customers attentions?
Q2 Does quality products offered by firms are
valuable in order to gain customers
attentions?
Frequency
Agree 12
Disagree 3
Agree Disagree
0
2
4
6
8
10
12
12
3
Column B

THEME 3 Products which are offered by Costa Coffee?
Q3 What types of products are offered by Costa
Coffee?
Frequency
Coffee 8
Ice drinks 2
sandwiches 3
Tea 2
Coffee Ice drinks sandwiches Tea
0
1
2
3
4
5
6
7
8
8
2
3
2
Column B

Theme 4: Quality are valuable factors in order to enhance
organisation performances at market places?
Q4 Quality are valuable factors in order to enhance
organisation performances at market places?
Frequency
Yes 13
No 2
Yes No
0
2
4
6
8
10
12
14
13
2
Column B

Theme 5: The major benefits of using quality products by Costa
Coffee?
Q5) What the major benefits of using quality
products by Costa Coffee?
Frequency
High Customers 6
Maximising profitability factors 6
Enhancing sales ratio 3
High Customers
Maximising profitability factors
Enhancing sales ratio
0
1
2
3
4
5
6
Column B