Costa Coffee: Evolution of Resourcing Objectives & People Management

This report provides an overview of people management and resourcing activities at Costa Coffee, a British coffee house chain founded in 1971. It highlights the importance of effective human resource functions, including recruitment, selection, training and development, performance management, health and safety, and maintaining a positive organizational culture. The report discusses how these objectives have evolved within the business, particularly in response to external factors like the COVID-19 pandemic, which necessitated changes in training, health and safety protocols. The conclusion emphasizes Costa Coffee's ability to achieve its objectives through strategic resourcing activities and adaptation to evolving employer needs and external environmental trends. The analysis is supported by references to relevant academic sources.

Managing People 1

TABLE OF CONTENT
 Introduction
 Organizational objectives within resourcing activities
 Evolution of these objectives within the business
 Conclusion references

INTRODUCTION
 Managing people is very important for the companies in the current competitive business
environment.
The reason underlying this fact is that in case the people will not be managed in business then this will
be affecting the business performance and efficiency.
The current presentation is based on Costa Coffee which is a British coffee house chain and was founded
by Sergio Costa and Bruno Costa in the year 1971.
The current discussion will outline the various objectives in relation to the different resourcing activities
like recruitment, selection and others.

ORGANIZATIONAL OBJECTIVES
WITHIN RESOURCING ACTIVITIES
For the business it is very necessary that proper
human resource functions are being used and applied.
The reason behind this fact is that in case the
human resource management will not be working in
better and effective manner then this will be affecting
the working to a great extent.
Hence, for this, it is necessary for Costa Coffee that
they must have a sound HRM system.

CONTINUED..
 For Costa Coffee the resourcing activities
involve all the elements which is necessary for
recruiting of the candidate till the employee leaves
the organization.
In case the HR system of the Costa Coffee will not
be good then this will be impacting the work to a
great extent.
The major objectives relating to the different types
of resourcing activities involves the following-
Recruitment and selection
Training and development
Performance management
Health and safety
Maintenance of good culture

CONTINUED..
Recruitment and selection- this is the most essential aspect relating to the effective management of
people within the company. This is necessary because in case Costa Coffee will not be having good
recruitment and selection procedure then the company will not be in position to recruit good employee.
 Training and development- this is another function of HR of Costa Coffee wherein the
company tries to impart knowledge relating to the latest changes being taking place within the external
environment. Hence, for Costa Coffee it is necessary to have a robust training and development
department.

CONTINUED..
Performance management- this is another crucial function of the HR and is necessary for
keeping the employee satisfied and happy. The performance management is being defined as
analysis of performance of employees and try to improve it. Thus, the objective of Costa
Coffee relating to performance management is to continuous monitor and record the
performance of the employees.
 Health and safety- this is another function of HR which need to be performed by
each and every company. This is necessary because in case the health and safety at workplace
will not be managed then this will be impacting the working efficiency of the employees.

CONTINUED..
 Maintenance of good culture- this is another type of function being performed by
HR in order to maintain proper working.
Hence, in case of Costa Coffee it is very necessary for the company that they maintain
proper working environment and culture within the company.
the reason pertaining to the fact is that in case culture will not be coordinated then this can
lead to mismanagement of work.
Hence, it is necessary that in case Costa Coffee will not be having good and supportive
culture then this will be impacting the working efficiency of employees.

EVOLUTION OF THESE OBJECTIVES
WITHIN THE BUSINESS
 The use of business objectives is necessary as it guides the employees and company that how the
business need to be managed and run in successful manner.
 Hence, these objectives are necessary to be set in clear and understandable manner so that each and
every employee can follow these in order to attain the entire objective in successful way.
 Thus, all these objectives of Costa Coffee have evolved with respect to the external working
environment and trends.
 This is particularly because of the reason that the business operates in the external environment.

CONTINUED..
 Training development
 Due to the Covid-19 there were many impacts the employees of the Costa coffee. As the
lock-down was implemented in most of the countries, employees were unable to function.
Series of questions of issues which were relevant to the current and future employee
training were developed at that time.
 Health and safety
 Costa Coffee had to respect the health and safety guidelines which were set by the
government for reduction of the risks towards employees, customers and towards the
community. There was a guide for Costa coffee to follow for being feasible, acceptable
and tailored in their health and safety practices towards the community.

CONCLUSION
 With the help of this project it can be concluded that Costa coffee is able to reach
its objectives through proper resource activities that involve planning, recruiting and selecting
through the HR functions.
In this project the ways in which the organization is able to evolve through the changes of
employer has been shown.
It also explained the external factors which helps the business of Covid-19 pandemic.

REFERENCES
 John, S. D. and Curran, E. J., 2021. Costa Coffee, cancer and coronavirus:
contractualism as a guide to the ethics of lockdown. Journal of medical ethics.
 L’Écuyer, F. and Raymond, L., 2020. Enabling the HR function of industrial SMEs
through the strategic alignment of e-HRM: a configurational analysis. Journal of Small
Business & Entrepreneurship, pp.1-33.
 Piwowar-Sulej, K., 2021. The Practice of Green HRM in Poland–with the Focus on
Elements of the HR Function. Annales Universitatis Mariae Curie-Skłodowska, Sectio
H Oeconomia, 55(2).