Costa Sandwich Bar Business Plan: Enterprise and Entrepreneurship

This report presents a comprehensive business plan for a Costa Sandwich Bar, exploring various aspects of enterprise and entrepreneurship. It details the motivation behind the business idea, the process of generating the idea, and the feasibility studies conducted. The report outlines the products and services offered, potential market opportunities, and the attractiveness of the industry, including a PESTEL analysis and Porter's Five Forces analysis. The marketing mix is discussed, covering product, price, place, promotion, people, process, and physical evidence. The vision for the business is also articulated, emphasizing quality and customer service. The study concludes that a well-analyzed business plan is crucial for attracting customers and establishing a successful brand.

Enterprise and entrepreneurship

Table of Content
•Introduction
•Business plan
•Motivation for choice of business
•The process you went through to generate this business idea
•Feasibility studies conducted
•Details of the product/service to be offered
•Potential market opportunities
•Attractiveness of the industry
•Vision for your business

Introduction
The entrepreneurs set their business for the number
of reasons and to make it successful they needs
certain characteristics. The enterprise term is
related to finding new business opportunities and
advantage is taken for generating profit. The
entrepreneur defines the person who is ready to
take risk for start up of business. The
characteristics an entrepreneur needs in order to be
successful such as hardworking, organized,
innovative, and willing to take risk.

Business Plan
The business plan defines to a written document of
business with the goal of defining present position
of market, plans and policies, objectives and
strategies which is used by the organization. This
paper mentions what and how to plan for
accomplishing something. It is a fundamental plan
that is needed by any startup business for starting
the operations. The business plan is prepared of
Costa sandwich bar which delivers variety of food
and sandwiches to customers, restaurants, cafes
and in hospitals.

Motivation for choice of business
Why this business idea?
Sandwich bars are getting popular in the current scenario all around
the world. There is a rise in this particular food industry with evolving time
and have been becoming highly successful along with good amount of profits
for the entrepreneurs.
What has motivated you to do this business
This business idea of establishing a Costa Sandwich Bar was
basically got generated as in the current scenario people are highly busy in
their day to day life and they do not have much time to prepare food for
themselves.

Process of generating a business idea
A business idea is a thought that can be utilized for monetary benefit
that is normally focused on an item or administration that can be presented for
cash. All of these techniques proved highly efficient in generating the business
idea in the most effective manner.
• Brainstorming: This technique basically consolidates way to deal with critical
thinking with sidelong reasoning
• Internet Research: This is considered as the one of the most common yet
important tool of gathering information regarding the current market trends in
different sectors of business
• Mind mapping: A mind map is basically a chart used to outwardly put
together data, intended to assist organizations with further developing meetings
to generate new ideas, just as coordinated effort and correspondence.

Feasibility study
Is the business viable?
It can be considered that the idea of opening a business of a Sandwich
bar can be a profitable option. The reason behind that is there is a huge target
audience out there in the target marketplace which is ready to explore and try
out new and unique combinations.
Is the business worth pursing?
With the current trends, it can been seen that the business is definitely
worth pursuing. The major reason behind that is sandwich is a dish which is
eaten by a huge number of people on a regular basis.

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STP Analysis
It is an analytical tool which is used by different business organization.
It basically has three components namely segmenting, targeting and positioning.
• Market Segmentation: The course of division is related with recognizing
potential and normal attributes between individuals in target market, which
permits the business to foster considerably more pertinent and drawing in
showcasing efforts.
• Market Targeting: The subsequent stage is to target the sections that are
segmented to distinguish the best chances for the business.
• Market Positioning: The last step is to consider situating openings that will
assist you with reacting to a neglected need or want in your market that your
item can satisfy.

Details of product and service to be offered
The product is defined as a tangible item which is
put in market for the purchase, attention, or consumption
whereas service is an intangible item which arises from the
output of one or more individuals. The Costa sandwich bar
will provide various kinds of sandwiches in flavor with the
juices, shakes and comprising of vegetarian menu only. The
Costa sandwich bar will offer submarine sandwiches, salads,
soups, chili, chips, cookies, and sodas. With this product it
also offers meaty baghette, feta cheese baghette, vegetarian
baghette, english breakfast baghette.

Potential market opportunities
The market opportunities define how sandwich
bar will attract and keep the customers. The
potential market is a part which is captured for
future. The Costa sandwich bar identifies new
market opportunities that company needs for
growth. The market opportunity is assessed by
calculating market size, competitor analysis,
external environment and marketing mix.

PESTEL Analysis
The PESTEL analysis is the framework used by the marketers for
analyzing and monitoring macro-environmental factors which impact on the
company. This also helps in identifying threats and weakness of the organization.
• Political factor- This is related to government policies, internal policies and
trends, tax policy, regulation.
• Economic factor- It takes into several aspects of economy which involves
economic factors, interest rates, exchange rates, inflation etc. the demand of the
product depends on the purchasing power of customers.

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• Social factor- It takes into consideration of social factors which is related to
cultural and demographic trend of society which involves cultural aspects &
perceptions, health consciousness, population growth rates etc.
• Technological factor- This factors are related to innovation which considers the
factors of R&D activity, automation, technological incentives and rate of
technology.
• Environmental factor- It is concerned with the ecological impacts on business
and business needs to adapt this changes which involves weather conditions,
temperature, climate change, pollution.
• Legal factor- This is related to legal forces which defines the working of
business which involves the factors of industry regulation, labor laws, intellectual
property.

Marketing Mix
It is part of marketing plan which is used for describing the kind of
choices an organization makes during the procedure of bringing product or
service in market.
• Product- It is related to commodity that satisfies individual needs which can be
tangible or intangible. In context to Costa sandwich bar to develop any product
extensive research is required as life cycle fluctuates.
• Price- This defines product price paid by the customers. It is crucial for the
marketing plan as helps in deciding companies’ survival and profit.
• Place- It is related to the distribution of product to several locations. The
products needs to positioned and distributed in the place that can be easy
accessible for potential customers in context to Costa sandwich bar.

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• Promotion- This is a marketing communication which helps organization to
promote their product for grabbing attention of customers.
• People- In the organization the employees are important part as they are the
person for delivering service to customers.
• Process- The process needs to structure well and regularly needs to be verified
so that costs and mistakes can be avoided & minimized.
• Physical evidence- The service needs to be physical evidence that is delivered
to customers.

Attractiveness of the industry
The company profitability is determined in the growth prospect. To
determine the attractiveness of industry porters five forces are analyzed.
Porter’s five forces-
This is a model used for identifying and analyzing competitive forces
that helps company in shaping and weakness & strength of the organization is
determined.
• Competition in the industry- It defines number of competitors. The power is
less as there is large number of competitors with equivalent product and service.
•Potential of new entrants into the industry- This force also affects the
organization by the force of new entrant into market. In the market less time and
money it costs for entering a competitor.

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• Power of suppliers- The power of supplier is low as there is availability of
many suppliers in the fast food industry.
• Power of customers- The power in such force of buyer is high as they have
many fast-food joints. The high bargaining power of customers leads to high
seller to attract buyers.
• Threat of substitute products- The power is for the fast food company in
context to Costa sandwich bar there are other substitutes available to customers
for ordering. The determinant of high threat is lack of differentiation between the
products available.

Vision of business
The vision is to be a National Sandwich
Shop Company with a total commitment to quality
of product and customer service and to develop a
company structure with a design to maximize
economic efficiencies and to provide unsurpassed
store support. It also wants to deliver pleasure to
clients through delightful, excellence meals and
unexpected cafeteria knowledge although
employed toward the superior moral for our
workers, public and atmosphere.

Conclusion
It has been concluded from the study that Business plan is
measured as mostly a written roadmap from the corporate from
marketing, functional and financial sections. To develop the business
idea and making it successful the entrepreneur makes the detail
analysis of market so that it can brand its product in the efficient way
which can attract customers in large base.

References
• Adeyeye, M.M., 2018. A fundamental approach to entrepreneurship,
small and medium scale enterprises.
• Ahmed, T and et.al., 2017. Specialized entrepreneurship education: does
it really matter? Fresh evidence from Pakistan. International Journal of
Entrepreneurial Behavior & Research.
• Bauer, M.S and et.al., 2018. Development problems of social
entrepreneurship in Kazakhstan. J. Advanced Res. L. & Econ., 9, p.1186.
• Camargo, M.C.R.C.R and et.al., 2018. Theoretical and Methodological
Paths for Studies About Entrepreneurship and Social
Development. Entrepreneurial Orientation and Opportunities for Global
Economic Growth, p.20.
• Dupuis, A., 2018. Entrepreneurship: New perspectives in a global age.
Routledge.

Thank you