Hospitality Marketing: Costa Coffee's Vanilla Flavor Plan
VerifiedAdded on 2023/01/19
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Report
AI Summary
This report provides a comprehensive marketing plan for Costa Coffee, focusing on the introduction of a new vanilla flavored coffee. It begins with an introduction to the importance of marketing and then provides an overview of Costa Coffee, a leading UK coffee chain. The report details the development of the marketing plan, including a company overview, executive summary, vision and mission statements, and marketing objectives. A SWOT analysis is conducted to assess the company's strengths, weaknesses, opportunities, and threats. The report also examines the STP approach (segmentation, targeting, and positioning), financial budget considerations, and monitoring and control measures. The conclusion emphasizes the importance of marketing and its effective implementation. References include key marketing management texts.
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