This report presents a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Costco Wholesale Corporation, a major global retailer. The introduction outlines Costco's business model, focusing on its vision of operational efficiency and mission to provide high-quality goods at reasonable prices. The report employs a strategic management and risk management theoretical framework to examine Costco's internal and external environments. The methodological framework details the strategic management process, including environmental scanning, strategy formulation, implementation, and evaluation. The SWOT analysis reveals Costco's strengths, such as its loyal customer base and competitive pricing, and weaknesses, including its dependence on specific markets. Opportunities include product diversification, e-commerce growth, and relationship marketing. Threats include competition from major retailers like Walmart and online retailers like Amazon. The analysis provides recommendations for mitigating threats and capitalizing on opportunities to enhance Costco's market position and strategic planning.