Research on Globalisation's Impact on Costco's Marketing Department

This report investigates the influence of globalisation on Costco's marketing department. It begins by defining globalisation and its effects, then explores its impact on Costco, a multinational corporation. The research methodology includes both primary and secondary data collection methods. The report concludes with recommendations for Costco, such as utilizing modern marketing techniques and ensuring effective communication. The goal is to optimize the marketing department's performance in a globalized market, focusing on customer needs and efficient operations. The report suggests that Costco should leverage the latest tools and techniques to analyze customer needs and promote its products globally, reducing operational costs and providing customers with necessary information. This analysis provides insights into the relationship between globalisation and a company's marketing strategies.

AIM
The aim of this project is to “Identify the positive ipact of Globalisation on marketing
department of Costco”.
Research Objectives
 To understand the concept of globalisation.
 To analyse influence of globalisation on marketing department of Costco.
 To identify the interdependency of globalisation and marketing department.
Research Questions
 What is the concept of globalisation?
 How globalisation influence on marketing department of Costco?
 What is the interdependency of globalisation and marketing department?
Literature Review
Globalisation is an effective way for expanding business and make more profits in
business. This is a significant factor required in competitive world which integrates and
mobilize the cultural values of individuals at global level. When there is increase in technical
progression, different countries come together and unified because of the process of
globalisation. This has huge impact on social, cultural, monetary, communal life of countries and
political issues. Globalisation is responsible for interceding in culture of life which increases the
critical issues. This is a term that is used for combination of societies and economies across the
country through technologies, goods, capital, information, finance, people and services. In this
research proposal, it will be discussed that what are the positive economic impact of
Globalisation on marketing department of Costco. The Costco Wholesale corporation is an
American International corporation that is operating in chain of membership only warehouse
clubs.
Methodology
It is that method that helps in achieving goals and objectives of the research project in an
effective manner. There are basically two types of methods i.e. secondary and primary which are
used for collecting data of a research. These are described below -
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 Primary method – It is that technique and method which can be used for collecting and
gathering data for the first time that is called as primary data collection. It is based on real
and specific work of research. There are different type of primary sources such as survey,
interview, questionnaire and focused group.
 Secondary method – It is that method where data has been collected and gathered by
other users which are taken from published or unpublished sources is known as
secondary data collection.
In the following research, the investigator used both methods i.e. primary method and
secondary method for doing project.
Conclusion and Finding
The recommendations for Costco company for enhancing the marketing department and
globalisation are listed below-
 The marketing department of Costco should use latest tools and techniques for analysing
the needs and demands of customers and also effectively promoting and advertising the
products and services of Costco in different countries across the world. This decreases the
cost of operating various activities and functions of enterprise.
Costco company should function effectively in and ensure that marketing department is
working in an appropriate manner so that customers of different countries will be able to meet
the desired information about a product or service.
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