Unit 3: Evaluating Social Media Plan for Costum Shoes Business Report

This report presents an evaluation of a social media plan designed for a "Costum Shoes" business. The evaluation begins by assessing the significance of social media planning, followed by a focus on creating an effective plan for utilizing various social media platforms. The report outlines the steps involved in social media planning, including creating audience personas and targeting specific demographics like athletes and business professionals. It also emphasizes the importance of competitive analysis to understand the market landscape and identify customer needs. The report then evaluates the plan's key strengths and areas for improvement through a table, focusing on tasks such as conducting a social media audit, measuring the level of competition, identifying the target audience, and setting SMART goals. The report concludes by detailing the creation of business pages and content, outlining the services, strategies, and budget for the Costum Shoes Company, and referencing relevant sources.

Unit 3 Planning activity 4
1

Contents
Evaluate own plan..................................................................................................................3
Create business pages & content............................................................................................5
REFERENCES...........................................................................................................................7
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Evaluate own plan
In reference to the planning activity-1, it can be identified the significance of social
media planning for “Costum Shoes” business. So, it will be focused on creating an efficient
plan to use social media platforms in the organisation level. I have been followed the
different stages which can be used in the effective planning of social media for shoes
enterprise. .
I will be focused on the Creating audience personas and targeting the audience such as
athletics, business professionals and so on. Accordingly, it offer different kind of shoes like
trainer, football boots. The business target is to launch different kind of shoes, which will be
under the costum. At that time, it will use social media platforms that are providing the
valuable information about the follower, where they live & interact with brand. It insight
allows to define the strategy of enterprise and targeting the audience.
Conducting a competitive analysis is related to the procedure, which allows the
costum shoes brand to understand the competition level, identifying a good sense of what is
expected, setup a target through social media (Macarthy, 2021). In case of social media
planning for Costum shoes business, I have tried to conduct a competitive analysis because it
help for me to identify the requirements of customers. It has become obvious thing to change
the preference, attitude, behaviour in terms of goods & services. It is always focused on
implementing a new approach in the business.
Plan
Tasks Key strength Area of improvement
Perform a social media audit The key strength of this task
is to understand the demand
of target audience on the
basis of interests, behaviour
patterns.
The strength of social media
audit is to identify the
preferences, taste and
demand of the potential
consumers.
It focused on the areas of
improvement such as
content types, match-up
posts in website traffic
(Vafokulova and Juraev,
2022). These are considered
the social media metrics that
helps to find the accurate
content of shoes business on
the social media platform.
Measure the level of The key strength of this task It would require to focus on
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competition is identifying the invaluable
resources and also
eliminating in the business
plan. It helps to boost the
efforts of social media,
inspire a new marketing
content, idea and
assumptions.
the areas of improvement
and try to improve the traffic
level than shares, comments.
It is important to improve
the traffic signals so that it
can easily update a new
content on the social media.
Once it has been
successfully completing
competitive analysis
process. it has found the
right thing what makes their
new content from others.
Identify and focus on the
target audience
If in case, it has been
already identify the
preferences of target
audience such as athletes,
business professionals. It
shows as key strength to
fulfil all essential demand of
person (Njemanze, 2021).
Another key strength is
aligned with target people
and doing something change
through effective planning.
The areas of improvement
requires in the quality of
content. So, it can easily
target the large audience and
find what they are looking.
This can be possible while
conducting survey in order
to gather relevant
information. It ensure that
technique or methods
helping to find the best
results or outcomes.
Setup SMART goals
 To use the Facebook
and Instagram
platforms for sharing
detailed information
of costum shoes in
front of consumers.
 To increase the
The key strength of goals
are collecting the relevant
information so that it can
easily develop a social
media plan (Vafokulova and
Juraev, 2022).
By considering the SMART
goals, it can be measured the
Area of improvement
require in the content types
because it shows multiple
purposes, establish rations.
If in case, it can be
identified the heavily
content type. It is difficult to
produce the specific
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instagram 20-30
followers on regular
basis.
 To achieve the
enterprise goals
through social media
platform within 1-2
months.
success of enterprise and
finding the best results or
outcomes.
On the other hand, the key
strength of smart goals
which means that maintain a
proper accuracy in content
types and representing
accurate results.
outcomes (Vafokulova and
Juraev, 2022). So, it will
require to focus on the
improvement areas.
Table: 1
In above table, it has been evaluating the social media planning for Costum Shoes business.
Mainly, it has been focused on the tasks or actions, key strength and areas of improvement.
On the basis of three section, it has been successfully creating an effective plan in order to
identify the best results or outcome. Whenever it will be establishing a new business so that it
requires to find the best possible action (Vafokulova and Juraev, 2022). It provide brief idea
about the demand of Costum Shoes Company in the competitive marketplace. In step by step,
I will follow different steps in the effective plan and understand the actual demand of
individual’s.
Create business pages & content
The Costum Shoes Company is providing different kind of shoes such as Football
boots and trainer. This kind of product is related to the shoes items which should be
considered the costum basis. The brand that have been selling the variety of shoes in UK
marketplace. Based on the estimation, the total budget of company around euro 600 and
consider as small scale firm.
5

Services- the Company has been implementing digital technology in their business such as
social media platforms such as Instagram, Facebook. Throughout, it also sharing relevant
information about the Costum shoes. In the context of advancement, the company has used
the royal Mail in order to build a strong interaction, communication with potential clients.
Strategies- the Costum Shoe has follow a proper strategy in order to create own and unique
design chosen by the potential buyers. It is more expensive than other one. The Costum shoes
brand have been utilised the artistic skills in the shoes design and attracts more consumers.
Once, it produce the designer shoes and then uploading picture, range and quality on the
Facebook, Instagram.
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REFERENCES
Book and Journals
Macarthy, A., 2021. 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy
for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn,
and Mor.
Njemanze, J.U., 2021. International Social Media Campaign Focusing on Marketing of
Sneakers.
Vafokulova, M. and Juraev, U., 2022. Marketing strategy and failure of Forever 21.(What is
the reason behind Forever 21’s failure?). Eurasian Research Bulletin. 4. pp.67-75.
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