Investigating Online Costume Jewelry Sales Trends in Dublin, Ireland

This report explores the growing trend of online costume jewelry sales in Dublin, Ireland. It presents a research hypothesis suggesting that retail jewelry makers should capitalize on the increasing inclination of Irish customers towards online shopping by launching online portals. The report outlines several research questions focusing on factors driving online jewelry purchases, the emerging trend of online shopping in Dublin, female attitudes towards online shopping, the relationship between socio-economic background and online shopping behavior, customer satisfaction levels, the online purchasing decision-making process, perceived risks associated with online jewelry purchases, and the overall impact of e-commerce on the Irish economy. Furthermore, it defines general and specific research objectives aimed at understanding the drivers behind online purchases, exploring online shopping trends in Dublin, determining the rate of online jewelry purchases, assessing female attitudes, evaluating the link between shopping behavior and socio-economic background, studying customer satisfaction, and analyzing the decision-making process.

Running head: ONLINE SALES OF COSTUME JEWELRY IN DUBLIN IRELAND
Online sales of costume jewelry in Dublin Ireland
Name of the student:
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1ONLINE SALES OF COSTUME JEWELRY IN DUBLIN IRELAND
Table of Contents
Introduction of the topic:.................................................................................................................2
Hypothesis of research:....................................................................................................................2
Research question:...........................................................................................................................3
Research objectives:........................................................................................................................3
References:......................................................................................................................................5

2ONLINE SALES OF COSTUME JEWELRY IN DUBLIN IRELAND
Introduction of the topic:
The trend of online shopping is increasing in a rapid manner due to promote emergence
of technology. The customers are becoming more inclined towards purchasing products through
online. There lies the reason, for which e-commerce is increasing in a drastic manner. It is
imperative to note in this context is that, multiple channels have been introduced in recent times,
through which the customers can shop online (Hedley 2017). The trend of buying jewelry
through online is also increasing. It has been observed that, the customers in Ireland are
becoming much more interested in internet connectivity.
Researchers are showing that, there are more than 1 billion customers in Ireland, who
shop jewelry through online (The Irish Times. 2018). Thus, it can be said that, electronic
retailing has revolutionized the way of purchasing products. Present proposal will cover online
selling of costume jewelry in Dublin Ireland. Certain research objectives will be set, which need
to be satisfied in order to carry out the research in a consistent manner. Hypothesis along with
certain research questions will also be presented in the paper.
Hypothesis of research:
Research hypothesis is considered as the predictive statement regarding the final result of
a research. This is the way, through which exploratory research can be carried out. The
hypothesis of present research is as follows:
“Majority of the customers in Ireland are becoming more inclined towards purchasing
products through online. The retail jewelry makers must grab this opportunity and launch
online shopping portal for getting a potential base of customer”.

3ONLINE SALES OF COSTUME JEWELRY IN DUBLIN IRELAND
Research question:
It is imperative to frame the research question with utmost efficiency for satisfying the
research aim and objectives and thus complete the research in a timely manner. The questions of
present research are as follows:
 What are the factors, driving customers to buy jewelry through online? How online shopping is becoming an emerging trend in Dublin? What is the attitude among females towards online shopping? What is the relationship in between online shopping behavior and socio-economic
background of the customers? What is the satisfaction level among the customers after purchasing jewelry through
online? What is the process of framing online purchasing decision? What is the perception of risk among the customers towards purchasing jewelry through
online? What is the impact of drastically emerging e-commerce on the economy of Ireland?
Research objectives:
Research objectives should be determined to strengthen the value of this research and
thereby complete the research in a systematic way. Objectives of present research are as follows:
General objectives:
 To figure out the factors that are driving the customers to buy products online
Specific objectives:

4ONLINE SALES OF COSTUME JEWELRY IN DUBLIN IRELAND
 To explore the trend of online shopping in Dublin To determine the rate of customers, buying jewelry through online To assess the online buying attitude among females to buy jewelry To assess the relationship between online shopping behavior and socio-economic
background of the customers To study the level of satisfaction among the customers after purchasing jewelry through
online To analyze the process of making online purchasing decision

5ONLINE SALES OF COSTUME JEWELRY IN DUBLIN IRELAND
References:
Hedley, S. 2017. The Law of Electronic Commerce and the Internet in the UK and Ireland.
Routledge-Cavendish.
The Irish Times. 2018. Irish consumers to double online spend by 2021, says study. [online]
Available at: https://www.irishtimes.com/business/technology/irish-consumers-to-double-online-
spend-by-2021-says-study-1.2799411 [Accessed 13 Nov. 2018].