Business Plan for Couples Umbrella in Malaysia: University Course

This business plan outlines the launch of a Couples Umbrella in the Malaysian market. It details the business's vision and mission to enhance love and togetherness through a shared umbrella, supported by Malaysia's stable political and economic environment. The plan includes a comprehensive industry analysis, identifying competitors and opportunities in Malaysia's volatile weather. The marketing strategy focuses on product uniqueness, while acknowledging manufacturing challenges. Financial statements cover cash flow, expense budgets, sales forecasts, and breakeven points. The organizational and operational plan adopts a partnership ownership, transformative leadership, and functional management structure. The plan concludes by acknowledging that all figures are estimates subject to market factors. Desklib offers a platform for students to explore similar solved assignments and past papers.

Couples Umbrella Business
Plan
Course
Tutor
University
Date

Introduction
 This is a business plan proposal to launch a new product( Couples Umbrella) for
Malaysian Market. The business plan focuses on important questions that Investors
might ask regarding the description of the business, the industry, marketing plan,
financial plan and organization and operation plan.

Vision
 The vision of this business is to enhance love by encouraging togetherness through
sharing an umbrella that protects couples from rain. The business aims to provide this
product through innovating high quality Couples Umbrella that will also assist the
business to enjoy competitive advantage.

Mission
 The mission of the business is to encourage creativity and promote healthy
relationships between couples by encouraging togetherness through sharing among
other attributes such as love. Moreover, the business hopes to reduce couples
boundaries, conflicts and grow stronger relationships under the protection of Couples
Umbrella.

Description of Industry
 All these principles of the business are supported by macro-environment in Malaysia as
a result of the country’s political stability, economic power and resources that can assist
the business to grow and compete favorably.
 Competitors include Kobold, James Smith and Sons, Hangzhou paradise umbrella
group, Blunt umbrellas, Swaine umbrellas, Pickett, Francesco Maglia, Fox Umbrella,
GustBuster and Lewis N. Clark.

Marketing Plan
 Strengths-The business competitive advantage is that it intends to offer a unique
product in the market which will help to differentiate it from other players as a
marketing strategy.
 Weaknesses-The business is new and might experience challenges in manufacturing of
the
 Opportunities-There is opportunity for Couples Umbrella in Malaysian market as a
result of volatile weather. products in large scale.
 Threats- Political developments may harm the business growth as a result of change in
polices and competition.

Financial Statements
 Cash flow- Cash flow for the new business will reflect the amounts that come into the
business as well as those amounts that move out of the business.
 Expense Budget- The expense budget for the business will comprise the materials that
the business will need in order to start operations.
 Sales forecast- The projections for the sales of Couples Umbrella will be estimated
based on the demand.
 Breakeven Point- The breakeven point is when the business will have paid back all the
loans and expenses that were incurred in setting up the business.

Organization and Operation plan
 Ownership- The ownership of the business will take a partnership form of business
where the business will involve other stakeholders.
 Leadership- The leadership style to be adopted by the business is transformative
leadership style.
 Management structure- The management structure that the business will use is
functional management style which follows bureaucratic organizational structure.
 Operations- Operations management for the business will be centered on satisfying
resources, materials, equipment and technology involved in manufacturing of Couples
Umbrella

Conclusion
 This business plan covers all the necessary requirements that are needed to keep the
business running. All the figures that are used in the business plan are estimates that
might change based on real market factors.

Reference List
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