Courier Service: Entrepreneurial Venture Analysis Report - Module Name

This report provides an in-depth analysis of the courier service industry as an entrepreneurial venture. It begins with an introduction to courier services, highlighting their role in delivering packages, messages, and other items. The report then explores key aspects of managing a courier business, emphasizing the importance of a skilled workforce and efficient operations. A crucial section focuses on marketing strategies, including market research, competitor analysis, and budget planning. The report also examines financial considerations, such as capital requirements and expense management. Furthermore, it identifies potential risks and challenges, such as accidents, theft, and customer satisfaction. The analysis incorporates Porter's Five Forces and a SWOT analysis to provide a comprehensive understanding of the industry's competitive landscape and internal strengths and weaknesses. This report is designed to help students understand the complexities and opportunities in the courier service sector.

ENTREPRENEURSHIP AND INNOVATION

INTRODUCTION
A COURIER SERVICE IS A SERVICE WHICH IS ALLOWS SOMEONE TO SEND SOME
PARCEL OR CONSIGNMENT FROM ONE LOCATION TO ANOTHER. WHEREAS A
COURIER COMPANY IS THE ONE WHICH DELIVERS MESSAGES, PACKAGES, MAILS
AND MANY OTHER THINGS. IT CAN BE DONE THROUGH DIFFERENT OPTIONS LIKE
SPEED, SECURITY, SPECIALIZED AND MANY OTHER OPTIONS WHICH IS
DEPENDENT ON THE CUSTOMERS.
COURIER SERVICES IS THE PERFECT SOLUTION FOR MANY NEEDS LIKE WHETHER
DELIVERY OF LIGHT ITEMS, DELIVERY OF HEAVY ITEMS, TRANSPORTATION OF
ANY FRAGILE ITEMS AND MANY OTHER TYPE OF SERVICES. THEY OFFER A LARGE
NUMBER OF SERVICES AND CURRENTLY IT IS SPREAD TO A VAST AREA.
CURRENTLY COURIER SERVICES OFFERS BOTH NATIONAL AND INTERNATIONAL
SERVICE.

MANAGEMENT
• Management in the courier service plays an essential role as
its necessity led to the simplification of the business.
• With proper management business will perform with the
flexibility and transparency.
• Requirement skilled and efficient work force to work
effectively.

MARKET PLANNING
• Marketing plan must include the feature and advantages of
the service which is provided by the courier company.
• Research the targeted market which will help in increasing
the business profit.
• Marketing plan will help in knowing the competition in the
area.
• Determining the budget for the market planning .
• Choosing the advertising method according to the need of
the business.

COMPETITOR ANALYSIS
• Need to examine the competitor so that they can provide
better service to its customer than its competitors.
• Anyone who have capital with little bit of skills and
knowledge in the courier service can start this business.
• Companies with huge brand value like FedEx, DHL and many
other are the main competitors in this industry.

FINANCIAL ANALYSIS
• Financial analysis helps the company to navigate the current
and future income and capital requirement.
• Courier industry is a capital and labor intensive industry as it
totally depend on this two factors.
• fixed expenses will be more in the initial stage but it will keep
on decreasing as the time goes and with the increase in
sales.

RISK AND CHALLENGES
• Accidental risk
• Theft
• Damage of goods
• Damage to the third party
• Requirement of skilled staffs
• Customer satisfaction

PORTER’S FIVE ANALYSIS

SWOT ANALYSIS

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