This essay reflects on the profound learning experience gained from a business research course, emphasizing its practical utility in the corporate world. The author highlights the importance of business research in gaining a competitive edge through deeper insights into customers and competitors. The reflection underscores the application of mathematical skills in data analysis and the understanding of diverse consumer attitudes through surveys and questionnaires. Practical exercises like interviews and the use of tools such as SPSS and ERP are discussed, alongside the subject's relevance for career advancement and potential entrepreneurial ventures. The author expresses confidence in applying the acquired knowledge to contribute to business success and enhance their market research capabilities. The course's impact on technological proficiency, data analysis skills, and overall understanding of business functions is also highlighted, reinforcing its immense value for future professional endeavors. The author also reflects on the two activities in the assessment which helped gain practical knowledge about business research.
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