A Detailed Analysis of Coursera's Social Media Marketing Course

This presentation provides an analysis of a Social Media Marketing course offered on the Coursera platform. It begins by introducing Coursera and its offerings, followed by an overview of the course's objectives, which include understanding marketing principles and analyzing social media strategies. The presentation outlines entry criteria, enrollment processes, and the learning strategies employed, such as discussions and live lectures. It also details the assessment methods used, including quizzes and forum posts. The presentation concludes by highlighting potential job opportunities related to the course and emphasizes the benefits of online learning platforms like Coursera. References to relevant books and journals are also included.

INNOVATION AND TECHNOLOGY

INTRODUCTION
 Coursera is U.S. Based massive provider of online courses that was founded in
year 2012.
 The online based platform is working with Universities to offer various kind of
online courses, certifications. In year 2021, this was estimated that over 150
universities are offering almost 4000 courses through this online platform.
 The presentation will be discussing one free course of coursera related to the
social media marketing.

Course objectives and rationale-
Coursera also provide social media marketing courses whose main objectives are as
follows-
 Describing the nature and meaning of marketing.
 Analysing problems that are related to social media marketing and recommending
ways of solve it.
 Recognizing stakeholders that benefits company in terms of marketing
programmes.
 Assessing branding, communication and other methods of social media
advertising.

Entry criteria-
 There is no such entry criteria, but for getting into any of the course provided by
Coursera, individual has to submit some certificates such as-
 Name verification certificates.
 Certificates of degree.
 ID verification
 Submitting Photo

Registration, enrolment and learning
process in Coursera-
 The following steps are involved with enrolling into the course of Social media
marketing in Coursera-
 Open website of the company.
 Open course description page by clicking course title.
 Click to Enroll.
 Choose course that one want to pursue.
 Read all the instruction and follow all the prompts that one receives.

Teaching and learning strategies employed and
its pedagogy-
 Adding discussions that helps to increase
engagement and attention of the students.
 Live lecturers promotes interaction
between students and the lecturer.
 Positive reinforcement

Assessment methodology attached to the
course-
 Online quizzes
 Online polls
 Forum posts
 Game activity
 Dialogue simulations

Clarity of any progression
opportunities-
The different job that coursera provides
are as follows-
 Google UX design
 Meta Android developer
 Sales development representative
 Meta social media marketing

CONCLUSION
 From the above presentation, it has become clear that online platforms like
coursera are providing wider ranges of opportunities in order to learn and grow
more.
 The report has analysed the course of social media marketing available on this
site.
 Moreover, future has good range of opportunities that can offer advantage to
online platforms.

REFERENCES
Books and journals
 Dipace, A., Fazlagic, B. and Minerva, T., 2019. The design of a learning analytics
dashboard: EduOpen MOOC platform redefinition procedures. Journal of E-
learning and Knowledge Society, 15(3), pp.29-47.
 NGUYEN, B., 2021. Learning Analytics of MOOCs: A systematic review and
meta-analysis.