This report provides a comprehensive business analysis of Covetella, a fashion retail brand. It examines the entrepreneurial resources employed, including financial, human, physical, and technological aspects, and their contribution to growth. The report identifies key value propositions, such as online digital services and customer expertise, and their relevance to customers. It also analyzes revenue and cost elements, highlighting direct and indirect materials, cost of goods sold, and administrative expenses. Furthermore, the report delves into the canvas business model elements, including key partners, activities, resources, value propositions, customer relationships, segments, channels, cost structure, and revenue streams. The analysis underscores Covetella's strategic focus on customer service, innovation, and brand development to achieve functional and financial growth.