Visualisation of Data: Impact of COVID-19 and Business Opportunities

This assignment provides an analysis of an infographic detailing the impact of COVID-19 on various businesses, changes in industry demand, and digitisation opportunities. It identifies the infographic's good features, such as color choice, graphical presentation, and balance between text and images. The report also highlights opportunities for improvement, including using more colors and providing more detailed chart information. Problems identified include a lack of specific details in charts regarding the industry or region the data pertains to. Suggestions for improving the design involve adding titles to charts, using more color combinations, presenting information logically, and incorporating various shapes and sizes to attract viewers. The report concludes by referencing relevant books and journals.

and Visualisation of Data

TABLE OF CONTENTS
TASK 1............................................................................................................................................3
Information from infographic.....................................................................................................3
Good features of poster...............................................................................................................3
Opportunities identified in infographic.......................................................................................3
Problem identified.......................................................................................................................4
Improving the design..................................................................................................................4
TASK 2............................................................................................................................................5
REFERENCES................................................................................................................................6

TASK 1
Information from infographic
With the help of the infographic it is clear that the information is being shared relating to
impact of COVID 19 over different businesses. In addition to this, the information was also
shared relating to the changes in demand of different industry sector. Also, the infographic also
shared the information of digitisation opportunities being present within the external
environment. Along with this, the infographic also outlines that there is different support as well
which the partner gets from the supplier (Efroni and et.al., 2019). It was clearly evident that the
maximum support which partners are getting from the supplier involves extended payment. This
is the best support which the supplier can provide to the channel partner is the extended partner.
This will motivate the partner to take more supplies as they will get the extended time to make
the payments. Moreover, with help of the infographic it was also clear that many of the people
are conscious relating to the recovery time of the business. The reason underlying this fact is that
the majority of the people that is 35 % states that 6- 12 months’ time will be taken for proper
recovery.
Good features of poster
For the infographic to be good there need to be many different good features being
present. In the present infographic the choice of colour selected is very nice. The reason
underlying this fact is that in case the colour will be light then this will attract more of the
people. In the present case, the light blue colour has been used which creates a good impact over
the viewer. In addition to this another good feature being present in the infographic is that a good
amount of charts and graphical presentation has been included (Mishra and et.al., 2020). This
graph is very assistive in order to share the information easily. With help of the chart the person
can understand the thing by just looking at the graph. For instance, by just looking at the graph
relating to impact of COVID 19 on business it is clear that there is significant impact as agreed
by 66 % of people. Moreover, another key feature of the current infographic is that there is a
good balance between the text and images. Hence, this creates a better effect on the reader.
Opportunities identified in infographic
With respect to the concerned infographic the opportunity being identified is that there
can be use of more colours instead of sticking on one. This is particularly because of the reason

that in case there will be a combination of two or more colours then this will improve the
presentation aspect of infographic (Chen and et.al., 2019). Moreover, with respect to the data, the
opportunity identified is that the current pandemic has resulted in significant industry disruption
which is beneficial for the businesses. Along with this another opportunity is that there is a
chance of innovating the business in better and effective manner. The reason underlying this fact
is that in case of reviving from the impact of COVID the companies will have to bring some
good innovations.
Problem identified
By analysing and evaluating the infographic it is also seen that there are many different
types of problem as well which have been identified within the infographic. The first and
foremost problem identified is that there is lack of details relating to the charts and graphical
presentation. For instance, in the case of chart relating to impact of COVID 19 on business there
is mention of impact but it is not specified that whether it is overall business or any particular
industry or type of business. this does not provide for complete information as this data which
relates with the industry or any specific country or overall world (Blackburn, 2019). in addition
to this, another problem being identified is the chart relating to channel partners expect more
support from suppliers. This also relates with the same issue as the information is incomplete.
This supplier relates to which industry or which area or this is with reference to whole world.
almost in every chart this is the major issue that the whole data related to which sector or
industry or this data particularly belongs to the particular country or overall world economy.
Improving the design
With the evaluation it is clear that there is requirement of some of the improvement in
order to make the working in better and effective manner. This is necessary so that proper
message is being communicated with the reader without any confusion (Zou and Qi, 2020). In
the present infographic there were some issue and problem which could lead to confusion to the
reader. Hence, some of the improvement being suggested to the makers for improving the
infographic includes the following-
The first and foremost improvement is to add the titles to each and every chart that to
which industry the chart is representing the information. The reason underlying this fact is that in
case the proper titles will be provided to each and every chart then this will assist viewer in
understanding that it relates to which country.

In addition to this, another suggestion it to inculcate more colours for representing some
or the other thing. This is pertaining to the fact that in case some good light colour combinations
will be used for representing different data then this will provide a better overview of the data.
By just looking at the charts and infographic the person can summarise all the element present
and information to be shared.
Moreover, the information being present within the infographic must be presented in
better and effective manner so that proper conclusion can be drawn from the infographic. This is
necessary because when the information will be depicted in logical series then this will improve
the capability of infographic in sharing information to the reader.
Along with this, another suggestion for improving the infographic is that different shapes
must be inserted by using different sizes. This use of different shapes and size will attract the
attention of the viewers and will develop their interest towards reading the infographic.
TASK 2
Incorporated in poster

REFERENCES
Books and Journals
Efroni, Z., and et.al., 2019. Privacy icons: a risk-based approach to visualisation of data
processing. Eur. Data Prot. L. Rev.. 5. p.352.
Mishra, P., and et.al., 2020. MBA-GUI: A chemometric graphical user interface for multi-block
data visualisation, regression, classification, variable selection and automated pre-
processing. Chemometrics and Intelligent Laboratory Systems. 205. p.104139.
Chen, Z., and et.al., 2019. Towards automated infographic design: Deep learning-based auto-
extraction of extensible timeline. IEEE transactions on visualization and computer
graphics. 26(1). pp.917-926.
Blackburn, R.A., 2019. Using infographic creation as tool for science-communication
assessment and a means of connecting students to their departmental research. Journal of
Chemical Education. 96(7). pp.1510-1514.
Zou, Y. and Qi, N., 2020. Research on Visualization of Infographic Design under User
Experience Thinking. In E3S Web of Conferences (Vol. 179, p. 02013). E3S Web of
Conferences.