COVID-19 Impact on Employee Engagement: Morrison's Case Analysis

This report examines Morrison's employee engagement strategies implemented during the COVID-19 pandemic. It explores various measures taken by the organization, including work from home, job design, flexible working hours, and online training programs. The report also discusses the importance of work-life balance, defining organizational values, clear communication channels, and training opportunities in fostering employee engagement. Furthermore, it highlights the benefits of these strategies, such as improved customer satisfaction, increased productivity, and reduced staff turnover. The analysis emphasizes the crucial role of HR managers in implementing these strategies to enhance employee performance and contribute to the overall success of the company during challenging times. The report concludes by underscoring the significance of employee engagement in achieving organizational goals and objectives, particularly in the context of the COVID-19 situation.

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Table of Contents
INTRODUCTION...........................................................................................................................3
Main Body ......................................................................................................................................3
Explain the various measures in order to organisation conducting employees engagement
programme due to COVID-19 situation.....................................................................................3
CONCLUSION ............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Human resources management is process which are essential for each and every
organisation in order to utilising various tools and techniques in order to improving work
performance of employees as well as various HR manger assigned the work for employees so
they are accountable for that in order to utilising performance management system and analysed
the performance in order to attaining goal and objectives of company (Camilleri, 2016). The
report is about Morrison which are situated in United Kingdom and they are providing wide
range of products and services which are attracting large numbers of customers. Top level
management taking various measures due to COVID-19 situation for employees in order to
providing healthy and safety working environment. The paper consist is organisation arranging
event in order to increasing employees engagement due to accordingly taking safety measures on
pandemic situation of COVID-19.
Main Body
Explain the various measures in order to organisation conducting employees engagement
programme due to COVID-19 situation.
Employees of the organisation is valuable asset so accordingly HR department plays the
vital role in order to increasing performance and productivity. It is process which refers to
organisation managing employees effectively and efficiently in order to achieving organisation
goal and objectives. It includes top level management making policy and various measures due
to pandemic situation in order to effectively performed the business operations. In relevance of
Morrisons, HR manger conducting event or activities for employees in order to increasing
employees engagement programmes because changing working culture and taking various
measure such as providing safety and healthy working environment in border to enhancing
profitability and productivity (Debroux, 2017). It involves various measures and activity which
helps to achieving organisation goal and objectives as well as work are not suffered. Employees
engagement is essential for employees in order to increasing involvement of employees in
decision making process due to they are giving their feedback, ideas, review, opinion regarding
products and services as well as increasing job satisfaction of employees. It is process which
refers to essential for business success and productivity in order to gaining competitive
advantages. It is process which empowered the employees in order to enhancing their skills and

knowledge regarding the products and services. Due to pandemic situation of COVID-19 which
refers to top level management making policy in order to increasing employees engagement so
taking various measure such as follows.
Work from home-: Organisation increasing work from home due to pandemic situation
of COVID-19. It is essential foe employees as well as organisation in order to not suffered the
company profitability and productivity. In context of organisation, it includes organisation taking
this measures which are helps to achieving organisation goal and objectives and improved the
performance of employees.
Job design-: HR department of company planning for employees in order to assigned the
different roles and responsibility due to this situation so easily managing their work because
employees safety and security top priority for HR manager (Guest, 2017). They changing their
role and designing job and duties in order to each and every employees getting chance for doing
all the possible work as well as increasing business success and growth.
Flexible working hours-: It includes various process which refers to organisation
adapting effective system in order to not suffered the employees work ad performance and
providing online training programmes which help to enhancing productivity and profitability. In
reference of Morrison, It is process which refers to making proper arrangement so employees
conveniently accomplishing work within specific period of time.
Online training programmes-: HR manager plays the vital role in order to providing
various training programmes and seminar conducting for employees which result as increasing
employees engagement programmes. In context of organisation, it is process which are essential
for employees because they increasing effectiveness in order to learn the new skills and gaining
knowledge so more better way for doing particular job.
Therefore it includes various measures which are taking by the organisation in order to
increasing performances as well as achieving specific targets and goal are attaining in order to
increasing profitability and productivity of company (Han, 2018). It also help in enhancing
employees engagement because daily routine are followed so employees touched and they are
increasing job satisfaction level due to this situation as well as top level management developing
healthy measures due to pandemic situation of COVID-19 in order to providing work from home
facility and many more.

Morrison is one of the leading organisation in order to providing wide range of products
and services for customers accordingly serves the customers as well as utilising various tools and
techniques for employees so their performance and company productivity are not suffered and
they are gaining competitive advantage at market place. It includes due to COVID-19 situation
they are developing various strategies for employees so increasing employees engagement as
well as providing products and services for customers and developing brand image in the mind
of customers (Hoekstra, 2017). It involves various strategies which are formulated by
organisation for employees in order to enhancing employees engagement because business
sustainability and success depends on this factor. Due to COVID-19 affect the employment
engagement so organisation taking necessary step or developing strategies which helps to
improving the engagement programmes. It includes organisation formulated various strategies
foe increasing employees engagement programmes which are discussed below.
Work-life balance-: Due to COVID -19 organisation providing work from home facility
so accordingly essential work life balance concept on that basis helps to increasing employees
engagement programmes in order to not affected the productivity and profitability of company.
Defining organisation values-: It is essential aspect in order to company well defining
the core values of organisation to employees. It includes organisation defining their purpose and
identity which result as effectively achieving organisation goal and objectives. It involves the
purpose which all are together working effectively so it is essential for employees to
understanding about the organisation (Huselid, 2018).
Clearly defining roles and responsibility-: It includes organisation defining roles and
responsibility of employees so they are know about the job role and effectively performing the
business activity so culture is important concept which refers to HR manger assigned their job
and duties so they follow the organisation culture as well as providing positive working
environment in order to performing work effectively and efficiently.
Nurturing relationship-: Superior and mangers providing friendly environment for
employees so easily approach to everyone in order to any kind of confusion or other. In context
of Morrison, it is process which refers to effectively achieving organisation goal and objectives
in order to employees makes individual more engaged so accordingly providing various job
opportunities. It is process which refers to essential for making healthy relationship between the
employees and they all work together so work completed within specific period of time.

Setting clear communication channels-: Organisation conducting smooth structure
which helps to easily setting communication channels between the superior and subordinate. In
relevance of Morrison, it includes organisation setting various channel between the superiors and
employees so information smoothly run from top to bottom which help to reducing the conflict,
confusion and solve the problems effectively and efficiently. It also help to improving
performance and productivity in order to attaining organisation goal and objectives of company.
Tanning and learning opportunity-: It involves HR department conducting the training,
seminar and conference for employees in border to improving performance effectively and
efficiently which result as achieving organisation profitability as well as enhancing productivity
(M Scholz, 2017). In context of organisation, it involves various measures which are essential
for employees in order to conducting training for employees because it helps to exploit the new
career opportunities for employees. In addition to this. It impact on the job satisfaction and
employees engagement.
Reward and recognition-: HR manger and top level of management of organisation
evaluating performance of employees in order to performing well or not so accordingly
motivated and encouraging of employees which result as providing various kind of reward
system in monetary term as well as promotion of employees. It is process which HR manager
taking various measures with the helps of that evaluating performance of employees such as
performance appraisal, feedback, 360 degree appraisal and many others. It includes various
process which refers to employees helps to achieving organisation goal and objectives as well as
increasing profitability of company.
Hence, it includes organisation formulating various strategies in order to enhancing
profitability and productivity of company. It includes tools and techniques in order to achieving
organisation goal and objectives (Mitchell, 2018). HR manger plays vital role in order to
achieving profitability and productivity of company and it is essential for each and every
employees due to pandemic situation of COVID-19.
Top level of management focusing various strategies in order to enhancing employees
engagement so accordingly developing various measure and impact on profitability because it is
important for an organisation so various benefit for the company so such are mentioned below.
Better customer satisfaction-: It includes organisation focusing the employment
engagement because it helps to achieving customer satisfaction in order to they are working with

full of dedication and hard work so providing best services for customers which result as fulfil
the needs and wants of customers. In relevance of organisation, it providing various products and
services so accordingly get benefit for customers which helps to developing brand image in the
market.
Improved productivity and efficiency-: Organisation conducting various activity which
refers to engaged employees in order to employee performed the quality work which result as
increasing productivity of company (Moridi, 2017). In context of organisation, it involves HR
department plays important role so various activity and seminar which helps to achieving
organisation goal and objectives. This process helps to increasing efficiency of employees which
result as attained the target easily.
Reduction of staff turnover-: The biggest benefit of employment engagement
programme which are reducing employees turnover as well as retrenchment ratio. It includes
helps achieving employment satisfaction level. In reference of organisation, it focusing
employees engagement programmes which result as achieving organisation profitability and
productivity in order to gaining competitive advantages at marketplace.
Thus, it involves various benefit as well as employees engagement is important for both
organisation and employees (Obedgiu, 2017). It include HR department formulated various
strategies which result as effectively establishing this process due to COVID-19 situation and
helps to enhancing profitability and productivity of company.
CONCLUSION
From the above report it has been concluded that, HR mangers plays vital role in an
organisation in order to evaluating performance of employees as well as enhancing profitability
and productivity of company. It includes manger evaluating performance of employees because
they are using various approaches and tools which are helps to improving performance of
company as well as employees. It includes various tools and techniques which refers to
achieving organisation goal and objectives of company. It is process which refers to HR
providing various training programmes or employees engagement programmes so accordingly
follow various measures due to COVID-19 . It involves helps to increasing job satisfaction level
and increasing effectiveness of organisation.

REFERENCES
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Human Resource Management System Fitting to the Global Economy: Changes and
Uncertainties-A New Human Resource Management System Fitting to the Global
Economy. Routledge.
Guest, D.E., 2017. Human resource management and employee well‐being: Towards a new
analytic framework. Human resource management journal, 27(1), pp.22-38.
Han, Y., 2018. Marine fishery resources management and policy adjustment in China since
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