COVID-19 Impact: Hospitality, Leisure, Travel Sector Challenges

This academic essay delves into the significant challenges encountered by the hospitality, leisure, and travel sectors during the COVID-19 pandemic, using Whitbread as a case study. It explores issues such as economic recovery, changing customer preferences, regaining customer trust, and the need for technological adaptation. The essay further examines the need for companies to adopt effective tools and technologies, provide employee training, and cater to a wider customer base. The essay also offers recommendations for addressing these challenges, emphasizing the importance of online customer engagement and the need to adapt to changing customer behaviors. The essay concludes that the travel and tourism industry has been severely affected by the pandemic, but that it is possible to overcome these challenges through strategic business practices and customer-centric approaches.

Academic Writing for
Business and
Management

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Challenges of hospitality, leisure as well as travel industry during covid19 pandemic......1
Recommendations.....................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Business is referred to an operation by making out once individuals along with making out
money in terms of producing as well as buying of product as well as services to customers. It is
termed to be colloquially that is to be referred for a company. Whereas management basically
consists of various operations in terms of setting out different strategies for company for
coordinating efforts of staff members in order to achieve their goals with application of present
resources. As management could be referred to those individuals who are managed by company
(Loo, 2021). It is also termed to be a coordination as well as administration of task in order to
accomplish a goal with a motive of earning profit effectively. As this report is based on effective
writing for business as well as management on topic of challenges of hospitality, leisure as well
as travel sector during covid-19 pandemic situation by taking up example of Whitbread which is
the multinational British Hotel as well as restaurant company that is headquartered in England
and provide effective leisure services to customers by having large brewery. As this report
includes and mentions about effective challenges as well as issues that are faced by hospitality
sector during covid-19 pandemic situation as well as its recommendations on how these issues
could be resolved along with its conclusion.
MAIN BODY
Challenges of hospitality, leisure as well as travel industry during covid19 pandemic.
As effects of covid-19 pandemic has spread across entire global world and it is having a
primary focus for government as well as business is to carry out safety of individuals. As the
focus is to regulate along with carry out implication of different economic growth as well as
corporate profits which are to be performed forehead leading out a sharp sale of in equity
markets across global world (González-Torres, Rodríguez-Sánchez and Pelechano-Barahona,
2021). As with the rise of covid-19 pandemic travel tourism as well as hospitality sector has
diversity got affected and there are various challenges which could be faced by the sectors in
order to carry out their business practices in a smooth manner. As profitability as well as
revenues of these factors are affected due to lack of customers along with health issues and
standards. As travel and tourism sector are considered to be significant contributors to a leading
sector of job creation along with social economic and cultural enhancement. So in many
countries, seasons as well as cities travel tourism, leisure as well as hospitality sector performs
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an important role as a strategic pillar of economy is GDP for maintaining out economic growth.
As tourism as well as ledger industry has become vulnerable due to covid-19 pandemic and its
effect are faced by companies as a challenge in terms of carrying out their business practices. As
hospitality as well as tourism tractors have been specifically got impacted due to covid-19
pandemic with the widespread of a closure as well as later they are reopening their times than
other economic operations (Muragu, Nyadera and Mbugua, 2021). As covid-19 pandemic
suddenly got disrupted customers along with places on a global wider scale with a youth social-
psychological along with economic impacts. As although there are some tourism as well as
hospitality business sector that are being precarious state with pre pandemic situations.
As by Taking up example of Whitbread company has faced various challenges due to covid-
19 pandemic. As due to covid-19 pandemic leisure and hospitality sector has faced various
challenges that are as Economy hotels as well as accommodations are likely to be recovered: As
hospitality sector basically faces a challenge of recovering from covid-19 pandemic for carrying
out their business practices (Gerwe, 2021). As luxury hotels as well as resorts like Whitbread are
facing out various challenges in terms of generating out their economy again with semi fixed
along with fixed income. Customers will prefer closer destinations: As there is a challenge
which could be faced by hospitality and leisure sector is that mostly after covid-19 pandemic
customers are generally prefer closer places for staying in their holidays. And it becomes
challenging for Whitbread as well as other hospitality as well as tourism sector for building a
wide reach of customers for having tourist customers along with carrying out long distance
flights (Sharma, Thomas and Paul, 2021). Regaining confidence and trust of customers: As it
becomes challenging for wheat bread as well as other hospitality and travel tourism sectors to
regain their confidence of customers in terms of their travelling as well as staying of
accommodations. As after covid-19 pandemic customers are mostly preferred health and quality
approved facilities in terms of accommodations as well as travelling so that they could be able to
avoid different health issues of covid-19. So in that case in becomes challenging for these sectors
to convince their customers that they are totally being health hygiene for providing out
customer’s effective services (Vărzaru, Bocean and Cazacu, 2021). Technological Savvy
customers: As after covid-19 pandemic customers are majorly prefers technological savvy
equipment in terms of taking out online bookings as well as getting out knowledge through
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online portals so it becomes difficult for the sectors to keep themselves updated as well as skilled
according to changed needs customers for maintaining their sustainability in markets.
As along with that there are various experts as well as a reputed agency that are identifying
various effects of covid-19 pandemic along with their analyses that most challenging crisis could
be affected is hospitality as well as tourism factors as they are phasing out various challenges
that are related to economy slowdown as well as lower expenses potential in terms of carrying
out their business practices effectively (Cai, Xu and Gao, 2021). as both global as well as
regional travel restrictions have already post a dreadful thread in this sector for carrying out
different challenges that are required by having attention of hotels along with their independent
hotel chains for carrying out a responsibility in terms of contributing in their shipping out new
redefining with safety and health equipment. As due to covid-19 pandemic crisis high, medium
as well as low intensity of various markets as well as geography is of travel and tourism sector
has created a marketwise approach which is needed for generating out new target customers for
having their profiles. As Hotel marketers are generally required to generate new targeted
customers and device disruptive marketing strategies with their effective policies to a strong
digital presence for ensuring their large visibility along with greater reputation of their business
practices to carry out their ongoing and maintaining their sustainability in corporate markets with
increased and maintained profitability ratio (Khare, Joshi and Alkonda, 2021). Along with that
there is a challenge which could be faced by travel and tourism sector is of having healthy cash
flows that could be demanded with the tighter cost control for having effective economy as
different Hotel brands requires to have a wider business for having a vision so that they could be
sensibility performs to cut their cost without having effect of short and long term business
investments.
Recommendations
In order to resolve these challenges as well as issues that are being faced by covid-19
pandemic in in hospitality, leisure, travel and tourism sector there are certain recommendations
which could be provided to them for dealing with these challenges effectively in order to
maintain their sustainability in marketplace. By taking up example of Whitbread some of
recommendations that could be provided to company along with the sector to maintained as well
as deal with these challenges of covid-19 pandemic are as follows:
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 Company should use effective tools and technologies so that they could be able to deal
with customers on online web portals as due to covid-19 pandemic most of the customers
are referring with going online.
 As hospitality sector is required to provide effective training and development sessions to
their employees and staff members in terms of dealing with customers through online
more along with providing them effective services with proper health facilities.
 As travel and tourism sectors are committed to provide effective services by using out
website portals along with different equipment so that large customer base could be
created for having far distance travelling.
CONCLUSION
It has been concluded from above report that as being in present era of pandemic situation of
covid-19 through which every part of global world has been affected along with their different
factors of business. Every factors of business are generally affected by pandemic and they are
facing different issues in terms of carrying out their business. As this report explains about
various issues and challenges that could be faced by hospitality sector along with leisure and
travel sector while covid-19 pandemic situation also with certain recommendations that could be
provided to this sector in order to carry out their business practices without having issues. As it
explains about different challenges that could be faced by companies in order to run their
business practice as due to pandemic they are facing different challenges in terms of gaining out
customers that are being affected at high number. As this report clearly defines about effective
challenges as well as certain recommendations which could be implemented by companies of
these factors in order to provide effective business services to their customers along with
building a wide customer range.
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REFERENCES
Books and Journals
Cai, G., Xu, L. and Gao, W., 2021. The green B&B promotion strategies for tourist loyalty:
surveying the restart of Chinese national holiday travel after COVID-19. International
Journal of Hospitality Management .94. p.102704.
Gerwe, O., 2021. The Covid-19 pandemic and the accommodation sharing sector: Effects and
prospects for recovery. Technological Forecasting and Social Change .167. p.120733.
González-Torres, T., Rodríguez-Sánchez, J.L. and Pelechano-Barahona, E., 2021. Managing
relationships in the Tourism Supply Chain to overcome epidemic outbreaks: The case of
COVID-19 and the hospitality industry in Spain. International journal of hospitality
management .92. p.102733.
Khare, A.S., Joshi, A. and Alkonda, V., 2021. Impact of COVID-19 On Travel Motivators.
Loo, M., 2021. When do we fly again? Managing Airlines in a Pandemic: Challenges and
Recommendations. Turkish Journal of Computer and Mathematics Education
(TURCOMAT) .12 (3). pp.4959-4978.
Muragu, M.M., Nyadera, I.N. and Mbugua, C.W., 2021. Gearing up for the new normal: Kenya’s
tourism sector before and after the COVID-19 pandemic. Journal of Policy Research in
Tourism, Leisure and Events, pp.1-18.
Sharma, G.D., Thomas, A. and Paul, J., 2021. Reviving tourism industry post-COVID-19: A
resilience-based framework. Tourism management perspectives .37. p.100786.
Vărzaru, A.A., Bocean, C.G. and Cazacu, M., 2021. Rethinking Tourism Industry in Pandemic
COVID-19 Period. Sustainability .13 (12). p.6956.
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