A Study on the Effects of COVID-19 on Hospitality Consumer Behavior

This research project investigates the effects of the COVID-19 pandemic on consumer performance within the hospitality industry, focusing on Marriott International. The study explores the background of the research topic, highlighting the significant impact of COVID-19 on businesses and consumer behavior. It outlines the research rationale, questions, aims, and objectives, including examining the pandemic's effects, the challenges faced by Marriott, and the strategies employed to maintain consumer engagement. The methodology section details the data collection methods, including qualitative research, a positivism research philosophy, a case study approach, and the use of questionnaires. The project also includes a timeline, resource allocation, and a list of relevant references, providing a comprehensive overview of the research process. The project aims to understand how the hospitality sector, specifically Marriott, has been affected by the pandemic and how it has adapted to these challenges. This research will provide insights into consumer behavior and the strategies businesses can use to survive and thrive in challenging times.

Research Project Proposed

Heading : effects of COVID-19 On the consumer’s
performance towards the hospitality industry.
INTRODUCTION
Background of research topic
According the present situation, COVID-19 is foremost concern that whole biosphere is
facing and it also effects on corporate society, business and existing elegance of
individuals. In hospitality business, this pandemic condition is creating harmful effects
as its trades is nearly on failure phase because of lockdown in the whole nations.
Mostly, it is a main and very big health disaster that each individual are facing in their
routine undertakings. This is the cause that they are not at all concerned to going out of
the home. Because of this, guesthouses are minimising their consumer’s base that
mechanically reduce its trades and development stage at market place.
Present analysis is built on Marriott international it is well-known American
international expanded hospitality organisation that maintain a wide collection of hotels
associated with housing amenities for their consumers. Marriott international delivers
numerous facilities to their visitor to develop their fulfilment level towards its contributions.
With the analysing and support of this, an organisation can definitely raise their consumer
base and at the similar period they also improve and boost their competitive advantage from
their rivals. In this pandemic condition, Marriott hotel get pretentious as trades that is
dropped , and weaken and also they lose their trades and consumers base. This will set
adverse impression over the business presentation at market place.

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Background to Research Organisation
Marriott International created in 1927 functioned by John and Alice Marriott. Marriott
International Company is the leading hotel sequence in the globe by amount of
accessible lodgings. They have 30 marques with 7,484 belongings in 131 nations and
spaces around the nation. The Marriott Provision Assembly contains Marriott
Management Amenities, which delivers nourishment and amenities management for
trade, learning, and health attention customers. Marriott Oldest Existing Facilities,
which accomplishes 75 oldest existing societies and Marriott Sharing Facilities, which
activates 15 circulation midpoints countrywide that deliver nourishment and associated
goods to inner Marriott and exterior clients.
Research Rationale
Recent analysis is built on the impression of COVID-19 on the consumer performance in the
hospitality business. The key aim of taking investigation events is to estimate the phases that
help investigator in educating their abilities and awareness. It also supports the corporation in
educating and developing their presentation in epidemic condition. With the guidance of this,
company can endure in arcade place for longer time of phase. This study delivers broader
possibility to business and investigator by giving conducts and substitute clarification to
develop its presentation in market place(Thomas, 2017)

.
Research questions
 What is the inspiration of COVID-19 in the zone of hospitality?
 What are the chief tasks that are tackled by Marriott hotel in delivering facilities to
their consumers in COVID-19 pandemic condition?
 What is the active ingenuity occupied by Marriott hotel to develop and gaining
consumers involvement towards its facilities?
Research aims and objectives
To examine the effects of COVID-19 pandemic condition on the consumer’s
performance towards the hospitality manufacturing. A training on Marriott hotel.
Research objectives
 To discover the encouragement of COVID-19 on hospitality segment.
 To analysis the tests and taks that is confronted by Marriott hotel in delivering
facilities to its consumers in COVID-19 pandemic condition.
To discover the actual creativity reserved by Marriott hotel to develop consumers
involvement towards its facilities( Dawson, 2019).
RESEARCH METHODOLOGY
In undertaking an examination, organisation is one of the important units as it offers a
structure in which investigator assembles and examines reliable material on the foundation of
identified examination topic. This sector contains systems and procedures used by
investigator to collect statistics and information around the identified topic. Thus, it is
essential for agent to choose a suitable one to obtain proper material. All these methodologies
can be analysing by below mentioned points:
Choice of data: Qualitative and quantifiable are two important varieties for investigator
to assume investigation undertakings in an actual way. For this research, qualitative
investigation varieties is working as it may supporting in gathering arithmetical records from
various contributors to appeal a significant assumption at the termination of the study (Bell,
Bryman and Harley, 2018).
Research approach: It is deliberated as an significant unit that is connected within
process in which records is acquired. Essentially, it is categorized into two approaches that is
inductive and deductive investigation methods. To assume present research, primary
investigation method is an actual technique that would be used by investigator to determine

and estimate measurable data about the specific data and information to precede a correct
choice.
Research philosophy: There are two kinds of attitudes containing positivism and
interpretivisim and positivism. According to present research, positivism investigation
viewpoint will have smeared by investigator as it support in collecting measurable data in
bottom time of period.
Research strategy: There are different approaches such as case study, investigational,
exploit investigation, inspection, survey and some more. All these are actual and attractive in
collecting figures and information about the investigation matter to lure a lawful inference at
the termination of the revision. For undertaking present analysis, a organized questionnaire is
formulating by investigator in which numerous close-ended queries that are requested from
designated defendants to recognize their observation opinions about the quantified
investigation subject.
Data collection: It is deliberated as an significant process to collect material about the
quantified subject and region. It is characterized into two approaches such as primary and
secondary method of information gathering. To undertake present analysis, both technique
will be used by investigator. In this questionnaire is an operative instrument for gathering
primary records on the origin of influence of COVID-19 on consumer’s performance. On the
further lateral, secondary technique is also very useful technique in which researcher use
altered foundations containing books, trainings, broadsheet and some more. All these can
help in collecting complete material towards the investigation subject. By this, investigator
can effortlessly magnet a lawful assumption within the investigation accomplishment and its
very effective and attractive methods and approaches to determine all the data and material
that is very essential for the reacher to collect them it provide all the essential data tothem so
that will help them and make the investigation easy so they easily gathered all the data from
the information.
Data analysis: In order to determine all the composed records and information regularity
delivery examination will have smeared by researcher to determine measurable records on the
origin of influence of COVID-19 on the consumer’s involvement towards the corporation and
its facilities. With the support of this method, investigator effortlessly examines the data in
fewer time of period and accomplishes trustworthy results within the analysis and research
(Boudah, 2019).
.
Sampling: It is essential for investigator to choose correct taster mass so that correct
and consistent information can be effortlessly collected. Mainly, it is process of choosing
taster mass from the superior residents to collect lawful material. Mainly, it is categorized on
the origin of two approaches such as probabilistic and non-probabilistic. In this, probabilistic
selection approaches will be designated by investigator in which 30 defendants will be
designated as per unplanned origin. Nominated contributors are worker of Marriott
hote( O'leary, 2017).

TIMELINE
An suitable period line for study is significant for investigator because it support in
finishing each and every investigation mission in positive method. In order to accomplish
appropriate timeline of investigation, detective make a Gantt diagram as it is a graphical
arrangement of complete investigation undertakings that smeared by investigator to finishing
enquiry in slightest period edge. Along with this, it is also useful in removing the potentials
of arsing disputes at the spell of implementing exploration. In this respects, Gantt diagram for
present analysis is defined below:

Resources
In this report there are two types of resources method is used one is primary and other
is secondary. They both methods are used by the researcher. It is play very important
role in collect data from specific area and from the topic .Primary resources are very
effective in this questionnaire for gathering more informations and data on the source
of COVID19 . secondary method is also very useful and attractive way in this method
researcher uses various kinds of books journals books and articles and so many more.
It is very important for the researcher to choose correct resources for analysing the data
and also very important for investigators to choose correct size and acquirable data that
is easy to collect. So from the support of these resources it is become easy for the
investigator to make lawful and effective conclusion with the functions( Roberts-
Holmes, 2018).

REFRENCES
Books and Journals
Thomas, G., 2017. How to do your research project: A guide for students. Sage.
Dawson, C., 2019. Introduction to Research Methods 5th Edition: A Practical Guide for Anyone
Undertaking a Research Project. Robinson.
O'leary, Z., 2017. The essential guide to doing your research project. Sage.
Boudah, D.J., 2019. Conducting Educational Research:" Guide to Completing a Thesis, Dissertation,
or Action Research Project". SAGE Publications, Incorporated.
Roberts-Holmes, G., 2018. Doing your early years research project: A step by step guide. Sage.
Bell, E., Bryman, A. and Harley, B., 2018. Business research methods. Oxford university press.