Research Report: Impact of COVID-19 on Britannia International Hotel

This report investigates the impact of the COVID-19 pandemic on the hospitality industry, using Britannia International Hotel as a case study. It outlines the background of the research, the rationale for studying the effects of the pandemic, and the aims and objectives of the project. The report includes a literature review exploring the conceptual framework of the pandemic, its impact on the Britannia International Hotel's performance, and potential areas for improvement. The intended methodology incorporates a positivism research philosophy, a deductive research approach, and a case study strategy. Data collection methods involve both primary and secondary sources, with a focus on qualitative techniques. The report concludes by emphasizing the importance of adapting to COVID-19 protocols to mitigate negative impacts and enhance organizational performance. Desklib offers a variety of resources, including past papers and solved assignments, to support students in their academic endeavors.

Research Methods

Table of Contents
Table of Contents.............................................................................................................................2
Background to the project............................................................................................................1
Research rationale........................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCE..................................................................................................................................4
LITERATRE REVIEW...................................................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

REPORT
Introduction/Background of the research
The environment is getting polluted by human being that affected their health and lives
such as many diseases could be arise and need proper consultation. Covid-19 is the diseases in
humans caused by coronavirus as people faced the fever and cough related issues due to
pandemic. This is most important for an individual to analysis the environment and come to
know how this affected could be control. The current report is about impact of covid-19 on
hospitality industry where it became important to analysis the market and states different areas
that could be used to reduce negative impacts (Garrido-Moreno, Garcia-Morales, and Martin-
Rojas, 2021). To understand about this, Britannia International Hotel has been selected that is
large size organization that is operating their business by offering better quality of products and
services. It has seen that due to Covid attack all businesses has faced the issue of lower sales and
productivity. the report is going to describe aims, and objectives of project, literature review,
intended methodology, and resources which are collected from different sources.
Research Rationale with Justification
The main reason of conducting research is to develop understanding about pandemic and
how it affected the business negatively. A researcher should have proper knowledge and
understanding about market that can help to make right decision. The current topic of research is
pandemic that means Covid-19, occurred in whole world as virus have spread by Wuhan city of
China. The researcher will develop their knowledge and skills in particular field as it supports to
develop organisational productivity. In context to professional aspects researcher will develop
their insights about how pandemic affected the business and what areas can be used to resolve
issues. In personal aspects, individual will improve their communication and ethical skills that
will help to accomplish the personal and professional goals (Song, Yeon, and Lee, 2021).
Project Aims and Objectives
Aims: ‘To identify the impact of Covid-19 on hospitality industry’s performance’. A case study
of Britannia International Hotel.
Objectives
 To determine the conceptual framework of pandemic that occurred in whole world.
 To determine the impacts of Covid-19 on Britannia International Hotel performance.
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 To explain the different areas this could be used by Britannia International Hotel to improve
organizational performance.
Research Questions
 What is the conceptual framework of pandemic that occurred in whole world.
 What are the impacts of Covid-19 on Britannia International Hotel performance.
 What are the different areas could be used by Britannia International Hotel to improve
organizational performance.
LITERATRE REVIEW
 To determine the conceptual framework of pandemic that occurred in whole world.
As per view point of Riadil 2020, Pandemic is the wider situation faced by whole
countries as many diseases happened to people and passed away. The reason of arising
pandemic is virus which was started from Wuhan city of China. Due to this, number of
businesses being affected badly where it became important to analysis the market and bring
new tactics which could be used to improve the business productivity and profitability. This
was very typical situation for global as to live healthy and run their business by increasing
number of customers and maintaining higher performance.
 To determine the impacts of Covid-19 on Britannia International Hotel performance.
As per view point of Guillet, and Chu, 2021 The pandemic has impacted negatively on
business activities and functions of travel and hospitality industry. It has been seen that
government of UK and other countries have declared lockdown in which no one is allowed
to go outside or import and export activities. This directly affected the business of Britannia
International Hotel as reduction in number of customers or guests who used to go for
spending their holidays and enjoys a lot. Due to reducing in number of guests transportation
and tourism services also have been reduced that impacted on UK’s economy. The aim of
every business organization is to develop their business by offering better quality of
products and services. Due to pandemic all functions and activities of business has been
reduced where it became important understand requirement and offer kind of products as
well as services.
 To explain the different areas this could be used by Britannia International Hotel to improve
organizational performance.
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As per opinion of Gerwe, (2021), Covid is the situation that occurred in whole world
and affected the lives of human being. It has been seen that there are different areas which
could be used by organization to develop their performance by influencing number of
customers and provide them valuable services. By following the social distancing and covid
protocols, Britannia Hotel could ensure their customers that organization is doing welfare
for them and encouraged to make buying decision. Moreover, better quality of food and
other services such as sanitization station should be provided to employees as well as
customers that could help to operate the business regularly and supports to increase
organizational profitability.
From the above it can be explained that by following the different areas of Covid and related
protocols then selected company could operate their business regularly and attain the higher
productivity.
INTENDED METHODOLOGY
Research Methodology is the way through a research has been conducted. This is
important for researcher to analysis the market and come to know how an individual develop
their knowledge and skills. The research methodology in relation to current research is explained
below:
Research Philosophy – This can be explained as foundation of any study that describe
the set of beliefs and managing the activities. This considers positivism and interpretivism which
are used for different purpose. In relation to current research, positivism philosophy is used by
researcher that can help to analysis how each activity of current research will be complete and
provide positive outcomes (Kang, Park, Lee, and Lee, 2021).
Research Approach – This refers to approach or methodology that has been adopted to
conduct research properly. The involving part of approach is research questions and conceptual
framework that are used to complete the study. This involves inductive and deductive approach
which are used to develop understanding and knowledge. In relation to current research,
deductive approach is used by researcher that can help to investigate changes in physical
properties and research the data.
Research Strategy – This can be termed to conceptual and intangible aspects of research
onion that details how aims and objectives of particular study will be achieved. The researcher is
having major role as it analysis the market and states which strategy is beneficial for conducting
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research. This involves experiment research strategy, action, case study, grounded theory,
ethnography and others that are used to managing all functions and activities at the workplace. In
relation to current research, case study strategy is used by researcher that can help to develop
understanding and knowledge about how pandemic affected the hospitality industry. This has
created the opportunity for individual to bring new ideas and share with all that can help to
develop business productivity.
Choices – This could be explained as activity of research in which right selection of
activity is needed as it supports to complete the study and attain higher level of productivity.
This involves mono, mixed, and multi method which are used to conduct research and
completing their study. The multi method is used to focusing on one topic only either qualitative
and quantitative. The mono method is used to conduct research on qualitative basis that can help
to manage all functions. Moreover, mixed method is used to focus on qualitative and quantitative
method that can help to develop understanding and supports to complete the research (Smart,
Ma, Qu, and Ding, 2021).
Time Horizon – This simply describes how many points in time an individual plan and
collects the data. This is important for each individual to conduct research properly by analysing
the market and deciding time period that supports to complete the research. This mainly used to
describe the planning and strategies which are used by individual to complete their study and
manage the higher performance. This involves cross sectional and longitudinal horizon that are
used for different purpose and supports to complete their study. In relation to current research
cross sectional horizon is being used by researcher that can help to bring changes and managing
data accordingly. This also helps to develop the organizational productivity and knowledge of
researcher in specific field. In relation to current research, cross sectional horizon will be used by
researcher in which data has been collected from single point (Choi, and Choi, 2021).
Techniques and procedures – This means an activity which is used by individual to
collect data and information from various sources. Data collection is the process of measuring,
and collecting data on targeted variables in an established system that supports to make right
decision. In other words, data collection is the main component in all study fields involving
physical, social sciences, humanities, and business that are used to managing all information.
The technique of collecting data is primary and secondary which are used to different aspects
and provide results. The primary data is collected when there are first hand sources and used on
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primary basis that can help to manage all functions and activities properly. The secondary data
means when information are collected from second hand sources such as internet, google, and
already collected data and others which are used to develop their understanding and managing all
functions effectively. From the above discussion it has been justified that researcher make the
use of primary data collection method and qualitative techniques that would help to develop their
knowledge and skills by managing all functions. This also helps to bring changes in existing
activities and attain research outcomes.
Resources required and action plan – To start any work and managing functions there
is need to have proper resources and activities which are used by individual to complete their
study and attaining higher productivity. In other words, resources are the main aspects to starting
and completing the work as it develop understanding that how to manage each function complete
their study. In relation to current research resources which are required to conduct research is
capital to conduct market research, human being, skills, estimated time period, travelling cost
and market analytical tool that could help to accomplish the business goals and increase
productivity. Having all resources and skills into an individual could create opportunity to handle
typical situation and maintain higher performance. The researcher should focus on all resources
and use it optimally that could help to operate all functions and activities effectively.
Recommendation – From the above it can be determined that there is need to have
effective planning and strategies which could be used by employer to resolve business issues. To
reduce the pandemic affect there is need to follow Covid-19 protocols by Britannia International
Hotel that can help to operate a business regularly and supports to develop organizational
productivity.
CONCLUSION
From the above report it can be concluded that Covid-19 is the situation which occurred
globally. This is important for each organization to analysis the market and come to know how
issues can be resolved to operate their business and how it affected the hospitality industry. To
conduct market research there is need to have proper methodology such as deductive, positivism,
and case study research strategy that could help to develop understanding and managing all
functions properly. The researcher should analysis the market and determines how to accomplish
their business goals.
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REFERENCES
Books and Journal
Garrido-Moreno, A., Garcia-Morales, V. J. and Martin-Rojas, R., 2021. Going beyond the curve:
Strategic measures to recover hotel activity in times of COVID-19. International Journal
of Hospitality Management, 96, p.102928.
Song, H. J., Yeon, J. and Lee, S., 2021. Impact of the COVID-19 pandemic: Evidence from the
US restaurant industry. International Journal of Hospitality Management, 92, p.102702.
Riadil, I. G., 2020. Tourism industry crisis and its impacts: investigating the Indonesian tourism
employees perspectives’ in the pandemic of COVID-19. Jurnal Kepariwisataan:
Destinasi, Hospitalitas Dan Perjalanan, 4(2), pp.98-108.
Kang, S. E., Park, C., Lee, C. K. and Lee, S., 2021. The stress-induced impact of COVID-19 on
tourism and hospitality workers. Sustainability, 13(3), p.1327.
Choi, M. and Choi, Y., 2021. Employee perceptions of hotel CSR activities during the COVID-
19 pandemic. International Journal of Contemporary Hospitality Management.
Gerwe, O., 2021. The Covid-19 pandemic and the accommodation sharing sector: Effects and
prospects for recovery. Technological Forecasting and Social Change, 167, p.120733.
Smart, K., Ma, E., Qu, H. and Ding, L., 2021. COVID-19 impacts, coping strategies, and
management reflection: A lodging industry case. International Journal of Hospitality
Management, 94, p.102859.
Guillet, B.D. and Chu, A. M. C., 2021. Managing hotel revenue amid the COVID-19 crisis.
International journal of contemporary hospitality management.
Garrido-Moreno, A., Garcia-Morales, V. J. and Martin-Rojas, R., 2021 Song, H. J., Yeon, J. and
Lee, S., 2021 Riadil, I. G., 2020. Kang, S. E., Park, C., Lee, C. K. and Lee, S., 2021 Choi, M.
and Choi, Y., 2021 Gerwe, O., 2021. Smart, K., Ma, E., Qu, H. and Ding, L., 2021 Guillet, B.D.
and Chu, A. M. C., 2021
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