BM631 Research Methods: COVID-19 Impact on Hospitality Performance

This research proposal investigates the impact of COVID-19 on the performance and productivity of hospitality organizations, specifically using Marriot International Hotel as a case study. The study aims to understand the pandemic's effects, identify challenges faced, and examine strategies implemented by management. The proposal outlines the research objectives, questions, and rationale, emphasizing the need for technological adaptation and service quality in the face of the pandemic. It details a deductive research approach using a descriptive research design and quantitative data collection methods, including a survey of 30 employees, employing a simple random sampling technique. The proposal also addresses validity, reliability, and data analysis methods, including the use of pragmatism research philosophy and quantitative data analysis to achieve the research objectives. The study acknowledges the limitations of time and data collection during the pandemic and references relevant literature on the topic.