Analysing COVID-19 Impact on Marriott Hotel London's Productivity

This presentation provides a project proposal to analyze the impact of COVID-19 on the productivity and profitability of Marriott Hotel in London. It outlines the background of the hotel, its aims and objectives, and key research questions. The proposal includes a review of influencing literature discussing the challenges faced by hotels during the pandemic and proposes a methodology employing a positivism research philosophy, a deductive approach, and quantitative methods using survey data. Ethical approval is also addressed, ensuring responsible research practices. Desklib provides past papers and solved assignments for students.

Assessment 1 Individual project
proposal presentation

 Introduction
 Background
 Aims and objectives
 Influencing literature
 Methodology
 Ethical Approval
Table of content

Introduction
 Presentation is conducted on the major business issue which is being
faced by many organizations. This presentation include discussion on
negative impact of COVID-19 on the selected hotel profitability and
productivity. To conduct this presentation Marriott Hotel London is
being selected.

Background of Marriot Hotels in London
 Marriott Hotel is among one of the luxurious hotels which provides many facilities
and services. This hotel is operating in hospitality industry and provide wide range
of high quality services and facilities to customers.
 This hotel is offering its services and facilities with a vision to become the premier
provider and facilitator of luxury vacation experience in the world.
 Marriott Hotel is operating with values like embracing change, act with integrity,
put consumers first, pursuing excellence and serving world and effective manner.

 Aim
 To analyse “the impact of Covid-19 on the productivity and profitability of the
organization in the hospitality industry”. A case study on Marriot Hotels in London
 Research Project Objectives
 To examine the impact of Covid-19 on the productivity and profitability of the organization
in the hospitality industry.
 To determine the challenges that Marriot Hotels London faced during the time of the
pandemic.
 To evaluate potential strategies that Marriot Hotels London can implement to overcome the
challenges that they faced during pandemic the time of pandemic to enhance overall
productivity and profitability.
Aim and Objectives

Research project questions
 What is the impact of Covid-19 on the productivity and profitability of the
organization in the hospitality industry?
 What are the challenges that Marriot Hotels London faced during the time of the
pandemic?
 What are potential strategies that Marriot Hotels London can implement to
overcome the challenges that they faced during pandemic the time of pandemic to
enhance overall productivity and profitability


Research project questions

 Impact of Covid-19 on the productivity and profitability of the organization in the hospitality industry
Song, Yeon, and Lee, 2021 Covid-19 has disrupted business organisations around the world in severe manner
any business organisations around the globe get affected due to outbreak of which affected their ability to
conduct business operations in terms hospitality industry. It has been underlined this is among the worst
affected sectors which affected hotels in terms of creating challenges to conduct business operations as due to
lockdown and strict measures by government hotel face challenges to conduct their business operations.
 Challenges that Marriot Hotels London faced during the time of the pandemic
Morrone, Tarulli and Vitolla, 2021 It has been underlined that Covid-19 affected many hotels in hospitality
industry which halted their business operations in a temporary or permanent way. In this in terms with Marriott
hotels it has been underlined that there are number of challenges at Marriott Hotel in London face during the
outbreak of this pandemic in order to manage accommodation services for consumers.
Influencing Literature

 Research Philosophy-
Positivism research philosophy
 Research approach-
Deductive approach
 Research strategy
Survey
Proposed Methodology

 Choices of method-
Quantitative nature
 Data collection and analysis-
Primary and secondary sources
 Sampling
Random sampling method
30 participants
Cont..

Ethical Approval

 Song, H.J., Yeon, J. and Lee, S., 2021. Impact of the COVID-19 pandemic: Evidence from the
US restaurant industry. International Journal of Hospitality Management, 92, p.102702.
 Morrone, D., Raimo, N., Tarulli, A. and Vitolla, F., 2021. Digitalisation in the hospitality
industry: Motivations, effects and role of COVID-19. International Journal of Digital Culture
and Electronic Tourism, 3(3-4), pp.257-270.
 Liu, C. and Yang, J., 2021. How hotels adjust technology-based strategy to respond to
COVID-19 and gain competitive productivity (CP): strategic management process and
dynamic capabilities. International Journal of Contemporary Hospitality Management.
References

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