This report examines the impact of the Covid-19 pandemic on the Luton Town Residence hotel, focusing on the challenges and issues faced by the business. The report is divided into two parts: Part 1 explores the impact of the pandemic on the organization, including the use of technology, remote working, and employee motivation. It also identifies key issues and challenges, such as ensuring safety regulations, revitalizing marketing strategies, and creating contingencies for supply chains. Part 2 provides a reflection on the company's response to the pandemic. The report offers recommendations for addressing these challenges, such as embracing remote working, focusing on the most active market segments, and utilizing downtime effectively. The report covers HR issues, technology adoption, and provides an analysis of the current situation and potential solutions for the hotel industry during the pandemic.
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