Global Economies: COVID-19 Impact on Sainsbury's International Market

This report investigates the impact of the COVID-19 pandemic on organizational operations in international markets, using Sainsbury's as a case study. It examines the global issues faced by organizations, the specific impact of COVID-19, and the strategies employed by Sainsbury's to cope with the challenges. The research methodology includes a review of existing literature, outlining research types, approaches, philosophies, data collection, and analysis methods. The report also considers ethical considerations, reliability, and validity, providing a comprehensive analysis of the pandemic's effects and potential strategies for organizational growth. The study also touches upon the importance of adapting to the changes and the role of leadership in transforming organizations during crises.

Global economies and
international markets

Table of Contents
INTRODUCTION...........................................................................................................................1
Aim..............................................................................................................................................1
Objective......................................................................................................................................1
Research question........................................................................................................................1
Rationale......................................................................................................................................1
LITERATURE REVIEW................................................................................................................2
The global issues faced by organization operation......................................................................2
The impact of covid-19 on organization operation in international market................................3
The strategies used by company to overcome cope with Covid-19............................................4
RESEARCH METHODOLOGY....................................................................................................6
Research types.............................................................................................................................6
Research approaches....................................................................................................................6
Research philosophies.................................................................................................................6
Data collection.............................................................................................................................7
Data analysis................................................................................................................................7
Sampling......................................................................................................................................7
Ethics consideration.....................................................................................................................8
Reliability and validity................................................................................................................8
BUDGET.........................................................................................................................................8
REFERENCES................................................................................................................................9
APPENDIX....................................................................................................................................10

INTRODUCTION
The impact of covid-19 is being felt by all business globally and also navigating board
range of interrelated issues for keeping the workforce and customer to be safe. For understanding
the implication of pandemic and this could lead within the position of business in future and
review insights from professional within around the world. It might be also seems that lots of
people get forced for better accepting and the act upon those change made during the pandemic.
Along with that could be had ways through which business leaders can transform their
organization within the change and infrastructure, workplace and healthcare (Thambusamy and
Bekiroğulları, 2020). Organization operation at international market, include the difficulty in
finding the employee, and they are required with upward price for their products and services. To
go more ahead this could be difficult for operational, leader or manager to set-up their risk-
tolerant supply chain structure and also achieving the real time visibility and keeping the
systematic for external developments.
Aim
“To analysis the impact of Covid-19 on organization operation in international market: A
case study on Sainsbury.”
Objective
 To understand the global issues faced by organization operation.
 To study the impact of covid-19 on organization operation in international market.
 To examine the strategies used by company to overcome cope with covid-19.
 To recommend suggestion in improving the action for covid-19 towards organization
growth.
Research question
 What are the global issues faced by organization operation?
 What is the impact of pandemic on organization operation in international market?
 What are the strategies used by company to overcome cope with the covid-19?
Rationale
This is important for knowing about the economic and the covid-19 which is creating the
challenges for the international market. Moreover, for understanding about the impact of
pandemic in organization which have the international expansion revenues and plans with huge
capital? The organization which is working in pandemic and how they are being more effective
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with having globally expanding or only delaying their next year plans. This might be also
important for knowing Covid-19 strategies, how that will help the organization for being
developed and how usually they have to work for keep themselves growth (Keshky and et.al
2020). Moreover, about the capturing the market share for most cited reason and brings
expansion within having particular region, diversify investment and acquire for top talent. One of
the most immediate threat about virus, organization which need to consider the impact and keep
the changes as per having various ways, communicate, design and run the experience that people
want and need. Another main reason, that states about the organization operation in international
market and how usually the business development sector that can work within ensure for
expansion the business.
LITERATURE REVIEW
The global issues faced by organization operation
According to Obrenovic and et.al (2020), every aspect of business are affected by
operation. While the companies want to work smoothly, grow their business and also make the
money, operation management for their work. But, in present time of covid-19 organization
operation which gets effected and fewest resources and meet out the customer demands. In core,
business operation highlights about the link between values and process. As international market
are facing issues in such things' globalization, sustainability, effective communication, ethical
conducts and so on. This also seems that expanding of business overseas towards the new clients,
but due to pandemic no more customer and many other potentially boosting profits. For
conducting business on global scale this should always consider the leaping into new
international operation.
As per Fabeil, Pazim and Langgat (2020) said that, globalization is the process through
which the business interact with people, government and companies on their international trade.
Due to covid-19, this seems that organization operation that has found facing issues not only
competition but also about their country of origin. For maintaining their competitive advantage,
this could keep up with the trends and also work more towards the technology which are
available for increasing their production. The benefit of globalization, which keeps interaction
between various populations, around the globe and allows the company to reach out the wider
market. Sometime, this could bring the trade barriers in information technology and so on.
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Mastromartino and et.al (2020) said that, global issues which have created debate over
appropriate amount of resources which are needed to have the sustainable future. Sustainability
that could be big issues among some new outlets. Moreover, manufacturing being the largest
factor which contributing to conversation. When discussing the concepts of sustainability, this
usually comes to know about environmental, economic and social concepts. Organization
operation which must be aware about outcomes and also including production facility or work
that will affect the various factors. Effective operation in international market implements more
about practices which will address concerns for pertaining towards the sustainability. This could
be also big issues which keep the organization profit down and fewer ensure for working.
Almeida, Santos and Monteiro (2020) contrast that; effective communication can be also
issues for organization operation in international market. This could also lead with having the
huge competition among the various companies and keep them more effective. It might be
challenges for the organization operation, which is being more capable with all external and
internal stakeholders. However, effective communication can bring more about the
manufacturing facilitating that are seeking to boost the operational in such areas, demand
forecasting, using the planning resources, ultimately implementing, demand planning this into
having proper production plan for the organization in pandemic. Ethical conduct, which could
bring about business ethics and lead for damaging towards society or people.
The impact of covid-19 on organization operation in international market
Diane, (2020) said that, Covid-19 that have been accelerating about the change across the
organization which is being respondents and said out for looking the remote. As global business
expansion the workforce models which keep the solution to change in bringing out the strategy
in pandemic. Work remotely can help the organization and allow the employee to do work from
home permanently. Along with this organization need to work more for having long term
commitment to telecommuting and allow their employee to work from home. The impact for the
Covid-19 is high for the organization as they are facing huge issues through which they cannot
make their sales and changes in business activities. While for avoiding the difficulties with
having global expansion, many companies which allow for opting in using some new
international revenue and teams generation. It could be easier to meet the ambitious business
goals and objective for becoming the succession in present time.
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As per Miroudot, (2020) said that, business that have navigated about the operational and
financial challenges, while sometime rapidly addressing about the needs of people, suppliers and
customer. But in recent time pandemic, organization have changes their working way while
through which they can consider how the pandemic progress and different geographic is
impacting over the recovery strategies. The Covid-19 outbreaks which include the companies
about the contact and workforce are delivering the relevant with better customer experience. This
might be also important for keeping about the digital channels and that could have support over
the business through the crisis. Impact over the employee that are still determining about how the
work in short and long term. The employees and communities also try to perform and function,
while struggling about the cope what is usually happening on daily basis. In organization,
employee that can improve the health equity and also ensure for benefits that are easy to access
and understand with basic needs.
According to Amankwah-Amoah, Khan and Wood (2021), industries are rising huge
challenges, helping the people and organization for navigate the massive workforce shifts and
urgent need to shift the remote employee to empower and protect workforce. Along with this
develop the business continuity and critically keeping the global economy viable and also
helping the employee towards supporting with financially. Sainsbury's organization which is
capable of dynamic continual adaption and self-management. Moreover, organization is
suffering more from the income sources and supply chains that could keep them directly
effective and also ensure them for working with better profits. The specific challenges at tome of
trade, among the international trading and important for government in key sectors. This might
be also important for managing and preventing and ongoing negotiation which are being
mobility restriction. While company working at international market and government also ensure
for having accurate about the market developments and various countries policies in critical
commodities for having global working system.
The strategies used by company to overcome cope with Covid-19
As per Fonseca and Azevedo (2020) said that, global business community are closing
more towards the physical offices and moving to operate the partners, customer and vendors. The
organization can also take the support from the digital concepts and gain the access to personal
information that keep the digital security. This might be also important for working towards
more effective things and ensure the employee for working with more network breaches and
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protect data employees and enterprise. Upgrade system and processes, this currently keeping the
business disruption and hard time to look about the internal process as they have discovered
issues. Moreover, implementing the changes that can lead for improving the organization
capabilities for having better deliver to their customer. Sainsbury, which must be required to
keep transparently communication with their customer.
According to Akpan, Soopramanien and Kwak (2021), communicate with the customer
for understanding their perception with products and solution which are offered to customer.
Moreover, maintaining the healthy relationship with many other parties, which could also keep
the organization for working in lock down? It could be helpful for the vendors, suppliers with
having efficient notices and which is going with any delay in payments, while also preparing that
there could be no bitterness in difficult time. Managing employee and related to better
optimization, for the organization that could be considered within the primary option should be
cut the salaries of the higher employee and try to retain the people who afford to those people
who are being responsible for such things. Keep the team engaged, team should be relied on
working with updated with every development and promoter. This could also keep the employee
for working with responsibility and stay connected with them through using various online tools.
However, this is also important to maintain the high spirits within their team member and the
general mood with the remote employee.
Mofijur and et.al (2021) said that, communication with the stakeholder which could keep
consult about the investor or external experts for their plan with right forms of communication
methods. The leader and manager in organization need to work more and keep them active for
working towards the stakeholder and also remember that some of the best initiatives are required
to develop in present times. The organization that can also keep the different products and
services which make their huge profits and growth. While companies that are required for taking
advantage of this shifting and deploying the existing infrastructure to produce the different
products or offering the new services. Sainsbury's can set up business through online websites,
also make the use of social media platform through which they can keep the customer for long
term. Along with this also work on discount, offers on special products, which can be easily
afforded by every class of people. The company can also preform the various types of products
and make sure for having their effective returns for organization benefits.
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RESEARCH METHODOLOGY
Research types
Research is known as systematic way to describe, predict, control that observed the
phenomenon. Along with this also defined as careful consideration of keeping study regarding a
specific concern or solving problem using the scientific methods. Here, research is of two types
such as qualitative and quantitative methods. While qualitative research refers to the non-
numerical elements in research and also provide the information or data without using the
number. It helps to form the better summary in terms of theories of provided data (Sheng and
et.al 2021). Quantitative research, this refers to the number of data collected or gathered that is
based on number and summarize the data from using numbers. In present research, qualitative
methods have been selected for gathering or collecting the information. This will make the use of
questionnaire or observation from the selected participants.
Research approaches
Research approaches refers to plan and procedure for provide the step from the broad
assumption for using methods in data collection, interpretation and analysis. Research
approaches are mainly of two types deductive and inductive approaches. While deductive
approaches means premises the conclusion and generalizing from the general with specific
concepts. This evaluates about the proposition or hypotheses related to existing theory. Inductive
research approaches, which used to generate the untested conclusion. Data can be collected or
gathered by using the themes and patters that creates the conceptual framework. In this research,
inductive research approaches will be used and starts with having research aims and question and
objective are being required during the research process.
Research philosophies
This refers to framework which guides about how the research should be conducted and
this is based on reality and nature of knowledge. This will also reflect important assumption and
this assumption are based on the research strategies. The two main research philosophies are:
positivism and interpretivism (Ibn-Mohammed and et.al 2021). Positivism research means the
highly structured and has the large sample in research. Along with this also keep the
measurement and make the collection of data from the quantitative. Interpretivism research
means this has the small samples and investigates through using qualitative data methods. In this
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research, interpretivism research approaches will be used and data have been collected from the
small samples.
Data collection
Data collection is the process for collecting the information while by using the relevant
sources to find out the answer for the research problem. The approaches of data collection or
gathering which is different from study and depending on information that are being required.
This is most important methods for collecting data in research. Data collection methods that can
be divided into two parts: primary and secondary methods (Charoensukmongkol and
Phungsoonthorn, 2021). Primary data is collected from the first hand and not be used in past
research. The data gathered by primary sources are specific to research motive and highly
accurate. Secondary data is collected from those data which have been used in past and obtain
from both external and internal sources. In present research, both primary and secondary data
collection methods will be used. It will be conducted questionnaire and in secondary methods,
make the use of various author thoughts and ideas.
Data analysis
This summarizes the collection of data and involves the interpretation of data gathered
through using the logical reasoning and analytical to determine the patterns, trends and
relationship. This is the important part of the research through which it helps in collecting the
data and make them summarized by using various methods. It also helps for interpret the data so
that researcher does not leave anything, that help them derive insights from it. In present
research, thematic analysis methods will be used with a lot simpler and having more accurate
collection of data.
Sampling
Sampling is the group, object, people or items that are selected from the larger
populations for measurement. The sampling should be proper representative of the populations to
ensure about when generalize the finding from the research sample to the given whole population
size (Dwivedi and et.al 2020). It is also known as time-convenient and cost effective methods
that are based on the search design. There are two types of sampling methods: random and non-
random sampling methods. Random sampling methods which allow to keep the strong statistical
inferences about the given whole group. Non-random sampling methods is based on
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convenience, also allow the easy methods to collect the data. In this research, random sampling
methods will be used and 30 employees of organization will be selected for preparing research.
Ethics consideration
It can be specified with the most important part of the research. Moreover, research
participants should not be harm with any ways and respect the dignity of research participants. In
this research, full consent form should be obtained from the respondent to the study. The data
have been collected with principles make sure about that participants is informed, safe and
voluntary of research subjects (Seetharaman, 2020). This makes the report more relevant and
keeps working towards the skills and also help for developing knowledge. However, in future
this report might be more helpful for scholar and researcher has made them for working report
more important. This makes the research more effective and keeps the participant’s data secure
after the collection or gathering information.
Reliability and validity
It is very important part of research which makes the proper use of sources that are being
reliable and valid. Not more than five years data have been collected and proper use of books and
journals have been used for making research. One of the best ways for gathering authenticates
secondary data that could keep focus on copyright (Parker, 2020). This also adopts the several
changes happened and business environment and according to these changes, data also get
changes. It is also important for the researcher to develop the knowledge and skills and also keep
authenticate and unauthenticated different sources. These also make the proper use of sources
and keep the right data collection methods so that could be easier for collecting the data.
BUDGET
Cost for all research: £ 120.3
Allowance for the unpredictable disaster: £14.00
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REFERENCES
Books and journals
Akpan, I.J., Soopramanien, D. and Kwak, D.H., 2021. Cutting-edge technologies for small
business and innovation in the era of COVID-19 global health pandemic. Journal of
Small Business & Entrepreneurship. 33(6). pp.607-617.
Almeida, F., Santos, J.D. and Monteiro, J.A., 2020. The challenges and opportunities in the
digitalization of companies in a post-COVID-19 World. IEEE Engineering Management
Review. 48(3). pp.97-103.
Amankwah-Amoah, J., Khan, Z. and Wood, G., 2021. COVID-19 and business failures: The
paradoxes of experience, scale, and scope for theory and practice. European Management
Journal. 39(2). pp.179-184.
Charoensukmongkol, P. and Phungsoonthorn, T., 2021. The effectiveness of supervisor support
in lessening perceived uncertainties and emotional exhaustion of university employees
during the COVID-19 crisis: the constraining role of organizational intransigence. The
Journal of general psychology. 148(4). pp.431-450.
Dwivedi, Y.K. and et.al 2020. Impact of COVID-19 pandemic on information management
research and practice: Transforming education, work and life. International Journal of
Information Management. 55. p.102211.
Fabeil, N.F., Pazim, K.H. and Langgat, J., 2020. The impact of Covid-19 pandemic crisis on
micro-enterprises: Entrepreneurs’ perspective on business continuity and recovery
strategy. Journal of Economics and Business. 3(2).
Fonseca, L.M. and Azevedo, A.L., 2020. COVID-19: outcomes for Global Supply
Chains. Management & Marketing. 15(s1). pp.424-438.
Ibn-Mohammed, T. and et.al 2021. A critical analysis of the impacts of COVID-19 on the global
economy and ecosystems and opportunities for circular economy strategies. Resources,
Conservation and Recycling. 164. p.105169.
Keshky, E. and et.al 2020. Getting through covid-19: the pandemic’s impact on the psychology
of sustainability, quality of life, and the global economy–a systematic review. Frontiers in
Psychology.11. p.3188.
Mastromartino, B. and et.al 2020. Thinking outside the ‘box’: A discussion of sports fans, teams,
and the environment in the context of COVID-19. Sport in Society. 23(11). pp.1707-
1723.
Miroudot, S., 2020. Reshaping the policy debate on the implications of COVID-19 for global
supply chains. Journal of International Business Policy. 3(4). pp.430-442.
Mofijur, M. and et.al 2021. Impact of COVID-19 on the social, economic, environmental and
energy domains: Lessons learnt from a global pandemic. Sustainable production and
consumption. 26. pp.343-359.
Obrenovic, B. and et.al 2020. Sustaining enterprise operations and productivity during the
COVID-19 pandemic:“Enterprise Effectiveness and Sustainability
Model”. Sustainability. 12(15). p.5981.
Parker, L.D., 2020. The COVID-19 office in transition: cost, efficiency and the social
responsibility business case. Accounting, Auditing & Accountability Journal.
Seetharaman, P., 2020. Business models shifts: Impact of Covid-19. International Journal of
Information Management. 54. p.102173.
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Sheng, J. and et.al 2021. COVID‐19 pandemic in the new era of big data analytics:
Methodological innovations and future research directions. British Journal of
Management. 32(4). pp.1164-1183.
Thambusamy, R.X. and Bekiroğulları, Z., 2020. Virtual leadership in small businesses during the
COVID-19 pandemic: Challenges and possibilities. The European Journal of Social &
Behavioural Sciences.
Online
Diane, A., 2020. COVID-19’s Impact on International Business, [Online]. Available Through :
<https://middlemarketgrowth.org/the-portfolio-covid-19s-impact-on-international-
business/>
APPENDIX
1. What is the impact of covid-19 on firm?
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 Product stagnation
 Delayed delivery
 Cancellation of order
2. What are the global issue faces by company?
 International accounting
 Currency rates
 International company structure
3. Why it is important for manager to understand impact of covid-19?
 Normalization of remote work
 Acceleration in use of technology to manage workforce
 Employee changing expectation
4. What are strategies used by manager to cope up with situation?
 Establish norms
 Understand member constraints
 Make availability of resources
5. Do you agree that covid-19 has increased company profitability?
 Yes
 No
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