Analysis of COVID-19's Impact on Sport Direct's Online Sales

This report analyzes the impact of COVID-19 on Sport Direct's online sales, focusing on the challenges and changes in the market. It outlines the aims, objectives, and research questions, including data collection methods and analysis techniques. The objectives include increasing sales, improving profit margins, boosting productivity, and implementing digital marketing strategies. The research methodology involves a thematic analysis with data collected from 20 participants from Sport Direct. The report aims to provide insights into the changes brought about by the pandemic and how the company can adapt to the new market conditions. References from CIPD and The Guardian are included to support the analysis.

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Table of Contents
Introduction to the topic...................................................................................................................3
Aim..................................................................................................................................................3
Objectives........................................................................................................................................3
Questions.........................................................................................................................................4
References........................................................................................................................................5
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Title:
The impact of covid-19 on the online sales in Sport Direct
Introduction to the topic
Covid-19 has got a lot of changes in the market which is going to be discussed in the
further report as well. There are a lot of internet marketing and working changes which have
come in the market which is going to impact the working of the organization so that the company
will be able to have higher performance.
Aim
To understand the changes which are coming in the market because of the pandemic
situation this has been created globally. There are a lot of internet and online platforms which are
being used by businesses and if going to be discussed in the further report.
Objectives
1. The company needs to have higher sales since there were no sales in the lockdown.
2. The profit margins have to be increased by 20% by the end of 2020.
3. The productivity and operations of the organization must increase by 40% by 2024.
4. Digital marketing is very important for the organization to have and that is implicated in the
company and the sales would increase by 2023.
Research questions
1. Data collection- There are going to be 20 participates from Sport direct company which is
going to help with the results and higher functioning.
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2. Data analysis- This is going to be a thematic analysis which is going to help the organization
be able to operate effectively in the market so that there is going to better understand.
3. Sampling- There is 20 employees of Sports Direct which is going to give higher understanding
and functioning which is going to be very helpful and useful for the organization to have in the
market.
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References
cipd.co.uk 2017. SURVEY REPORT Resourcing and Talent Planning. [online] Available at:
https://www.cipd.co.uk/Images/resourcing-talent-planning_2017_tcm18-23747.pdf. [Accessed
18 Nov. 2020].
Davies, R. 2019. Tesco to cut 4,500 jobs at 153 UK outlets in latest redundancies. [online]
Available at: https://www.theguardian.com/business/2019/aug/05/tesco-cut-jobs-latest-
redundancies-counter-staff [Accessed 18 Nov. 2020].
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