Analyzing the Impact of COVID-19 on Talent Management for Amazon

This report investigates the impact of COVID-19 on talent management within the business sector, with a particular focus on Amazon. It begins with an introduction, outlining the research aims, questions, and objectives, followed by a literature review that examines the pandemic's effects on employee retention, remote work, and organizational strategies. The research methodology, including qualitative and quantitative approaches, is detailed, along with data collection techniques such as questionnaires. Ethical considerations are also addressed, emphasizing the protection of participant information. The report analyzes the challenges faced by businesses in adapting to the pandemic, the importance of talent management, and the pros and cons of retaining talent. It highlights the need for effective strategies to mitigate the negative impacts of COVID-19 on productivity, employee turnover, and overall business operations, concluding with a discussion on the importance of ethical practices in research.

Plan and Findings

Title- “Impact of COVID 19 on Talent Management”
INTRODUCTION
Business management and organisation consist of wide number of processes and
procedures. It is critically important for enterprise to execute their functional and operations
in well effective manner. Main purpose of this research report is to critically understand the
impact of covid-19 on talent management and business organisation. Amazon, multinational
technology company and e-commerce enterprise headquartered in US. Corporation deals and
focuses on in commerce cloud computing digital streaming as well as artificial intelligence. It
has many subsidiaries like Audible, Zappos, whole foods market etc. The competition level is
also height such as website like eBay, Walmart are the competitors of company. This report
comprises of brief overview about chosen topic, research aims objectives and literature
review. Then further more research methodology and data collection techniques as well as
ethical consideration have been discussed briefly.
Research Aims- “To explore and analyse the impact of COVID 19 on talent management”
”
Research questions
 Do you think talent management is important for Amazon?
 How COVID 19 has affected upon talent management?
 What approaches have been considered by Amazon in order to deal with pandemic
situation and retain talent in enterprise?
Research objectives
 To examine the impact of COVID 19 on talent management.
 To explore concept of talent management within business.
 To determine pros and cons of retaining talent in corporation.
Literature Review
Literature review is defined as a survey and overview of a particular research topic. It
is an important part of research as because it gives detail information about the research
objective which is to be conducted. It is important for researcher and investigator to enlighten
upon the literature review so that readers are able to examine about the research topic and
what it indicates. This is also seen that literature review is beneficial for understanding the
research topic thoroughly. It is necessary to using relevant sources and information which
help in briefing about the literature review. So, literature review is being thoroughly
explained by consideration of research objectives which are further discussion below-

To examine the impact of COVID 19 on talent management
According to the viewpoint of..... Covid-19 has impacted upon business sector at
larger scale and it is medically necessary to be active how to take personal safety and secure
the health of individual so that it is easy to get protected from disease. This has made it
difficult for on organisation and employees to carry out their activities in proper manner. It
was reported that it was not easy for enterprises to execute their marketing activities in
market. It directly impact upon talent management at wider scale and also it was difficult for
companies to retain their talented employees for longer period. With changing time period
business activities and the exhibition is becoming difficult time also covid-19 has reduced
employment opportunities globally. It is important for enterprise to retain employees on the
basis of which they are able to achieve their goals and object is within time interval.
Moreover it has been also specified that effective approaches are required to be adopted in
order to reduce the impact of covid-19 within business. This was also reported that covid-19
team role and 40% have stated that it has negatively impacted up on productivity level of
business. After the occurrence of this pending situation, the selected firm was unable to
arrange the resources for business activities and make decisions to enhance productivity at
worldwide.
Due to the pandemic situation, employees are leaving their current job and also it
increases the turnover rate within enterprise. Due to increase of employee turnover rate
employment opportunities are being exploited. Furthermore, effective decision making is
required to be carried out so that and fi can easily deal with the problem appropriately. Many
changes have been also drawn by the different business organisations with purpose of dealing
with covid-19. During this crisis both employers and employees were tested for their beliefs,
capabilities and knowledge as well as how they perform in management in this critical
situation. Main impact of covid-19 on talent management was that additional resources
required that too at higher cost and which affected the business operation of Amazon.
Moreover this was examine to that selected company hired wide number of employees at
global level and this makes it possible for them to executive functions smoothly.
To explore concept of talent management within business
It is an important concept which is required to be carried out which propositions
through which appropriate benefits are obtained by them. This has been also stated that this
concept is wider and broader which is essential for Amazon to apply it in business level.
Moreover, it is a global organisation this makes it necessary for them to retain the talent and
skill employees so that benefits are achieved properly employees. It is also seen that due to
the increase of competition level in market. Main benefit of talent management is it helps in
analysing and identifying the appropriate element which is used for business in order to
increase the effectiveness and profit ratio of organisation at higher level. In relation of

selected organisation, it is required buy them to apply this concept has because it is not only
limited to attracting best people from market but also it is referred as a continuous process
which includes hiring sourcing developing and retaining subordinates in order to meet the
organisational objectives. As enterprises slowly get used to having employees working
remotely, not only does the needs for office space be reduced drastically, managers can even
cast a wider net to tap on new pools of talent out of their reach in the past. Technology today
allows us to bridge the gap of distance and time, making it possible for people around the
world to collaborate and work together. In this competitive market every enterprise focus
towards hiring of skilled and experienced employees were capable of bringing up the positive
output to business and enhances the level of productivity at higher scale. This is also analysed
that HR department of Amazon takes and adopt effective strategies in order to retain for
longer period.
Department of human resource of Amazon conduct different types of activities in
order to retain talent with an organisation like they carry out and conduct training as well as
development programs, webinar, seminar brainstorming and group discussions. With use of
these types of strategies, it becomes convenient to understand the subordinate needs and
requirements and how they can improve their performance level.
To determine pros and cons of retaining talent in corporation
The competition level is increasing in market due to the competitors and their
strategies. Retaining talent has become essential in every corporation as without it they
cannot achieve their mission and vision during this pandemic situation. In context of Amazon
they also implement heterogeneous tactics through which they are able to retain employees
and new talent. They make assure that benefits are achieved by both organisation as well as
personnel. By focusing on retaining talent, can results in increase of productivity and
profitability within business and it can also provide more new opportunities to subordinates.
There are different types of benefits and limitation of retailing talent in enterprise which are
discussed as follows-
Benefits-
Main benefit of retaining talent is that it helps in increasing the value of employees. In
viewpoint of selected enterprise, they have employees who are working for longer time
interval.
Another advantage of retaining talent in corporation is that it allows employers and
employees to enhance their positive relationship.
Limitations
Retaining employees is also having a limitation for example employees with low
performance are also retained. This leads to negative impact of employees on productivity.

Another drawback is that there is a form of groupism workplace which also gives path
to individual to use the power in wrong hand.
From the above discussion literature review it is seen that research focuses on these
three objectives which have been clearly described. Pandemic situation has made it difficult
for each and every operation to execute the activities without facing any problem. This is
becoming essential for every company to focus on their subordinate’s performance level so
that retention process can be carried out properly without any misuse. Therefore, they follow
all the rules and regulations appropriately.
Research methodology
Research methodology is defined as a procedure of identifying selecting and
analysing information about a research topic. In research projects, it is essential to use the
research methodology process as because it helps reader and investigator to evaluate study
and reliability offer topic as well as information. It is critically important focus on research
methods so that data interpretation carried out properly.
Research methods- Research methods are used by researcher in order to carry out the
information effective manner. There are various types of research methods like qualitative,
quantitative and mixed methods. It is medically necessary for research to make ensure that
most appropriate type of approaches is being used with the purpose of collecting credentials.
Qualitative method: It is a crucial method of research that helps to gather detailed
information about respondents. There is proper interaction between researcher and
respondents that help to provide in depth information. There are ample of methods such as
focus group, interview and more are used in order to gather information from candidates.
These details really help to reach at appropriate conclusion with the help of detail
information. In addition, it also helps to gather additional information that will be helpful to
attain desired results.
Quantitative method: Here, statistical method and techniques are used to reach at
appropriate conclusion. In this, data is analysed with the help of numerical and mathematical
techniques. So, it helps to get proper analysis and evaluation that is helpful to reach at
meaningful conclusion. In addition, different graphs, charts are used in this method in order
to evaluate available data & information. Data is measured in numerical way which helps to
get desired results in time interval.
Mixed approach- It is another type of approach in which both quantitative and
qualitative approaches are being used in order to collect the information for particular
research. With the direction of this method, it is convenient for researcher to collect

credentials for the concerned topic and objectives in both theoretical and numerical
perspective.
Data collection
Data collection is also necessary in research without which it is not possible for
researcher to complete the research project. Data collection is required to be done in most
efficient way so that everything is been done with proper systematic and ethical procedures.
There are several types of data collection methods which are mostly used with the aim of
collecting data that are mentioned as follows-
Primary data sources of information of are those in which fresh and new
information is being collected by use of different types of techniques like questionnaire,
survey interviews and many more there are different types of research methods which are
primary and secondary. In this presented research, questionnaire has been chosen as a method
of obtaining the information. Primary data methods are mostly used with the research because
they provide most relevant information which is reliable and applicable to the project. This
primary data is beneficial in this pandemic situation and through this it is easier to analyse
and understand the behaviour of employees as well as others how deeply covid-19 has
impacted upon their lives and work.
Secondary methods are those in which information is used by published articles,
blogs in newspapers and many more. In comparison with primary data secondary methods are
easily available and also they are less cost expensive as compared to primary source of data.
These are really used as because in research new information is recorded and reported.
Ethical consideration
In this presented research, it is critically important focus on protecting the information
which has been obtained by the participants so that it is not misused by any third user. It is
duty of a researcher to make a show that proper safety and measures are being adopted in
order to protect the information of ensure the quality of a project. It is important to focus on
ethical consideration so that data is fully protected and is used in legal procedure and also
problem does not occur in future in interval.
From the above matter it has been seen that it is important to available research
methodology section in research so that it become easier to carry out the research in most
efficient way. Furthermore, it has been also specify that it is degree necessary for researcher
to use data collection and research methods with proper considerations so that benefits are
achieve accordingly with positive output.
Questionnaire
Question 1: Do you have knowledge of concept of talent management?

 Yes
 No
Question 2: What do you think does talent management help Amazon to retain employees for
longer run?
 Yes
 No
Question 3: According to you, what are the strategies of talent management?
 Detailed job description
 Acknowledgement and recognition
 Opportunities of development
Question 4: What are the challenges faced by Amazon in terms of talent management?
 Hiring potential talent
 Improving employees turnover
 Creating talented ethical culture
Question 5: With your perspectives, what are benefits of talent management for Amazon?
 Retaining potential employees
 Motivated workforce
 Productive and effective performance
Question6: What are strategies used by chosen firm to retain employees for longer run?
 Providing appropriate motivation
 Rewards and recognition
 Providing continuous training for career enrichment
Question7: What do you think does effective approach of talent management help Amazon to
get competitive edge at market place?
 Yes
 N0
ASESSEMENT 2- S2
Data analysis
Q1. Do you have knowledge of concept of talent management? Frequency
(a) Yes 16
(b) No 14

13
13.5
14
14.5
15
15.5
16
16.5
Chart Title
Interpretation
The above graph shows that does the participant have knowledge of concept of talent
management or not. From graph it has been seen that out of 30 respondents 16 are well aware
about the topic whereas rest 14 are unaware about topic.
Q2. What do you think does talent management help Amazon to
retain employees for longer run?
Frequency
(a) Yes 17
(b) No 13

57%
43%
YES NO
Interpretation-
From the above it represents the question whether talent management help Amazon to
retain employees for longer run or not. This concept is important to be understood so that
decision making is being carried out properly. According to the graph it has been interpreted
that from 30 respondents 17 are in favour of the statement whereas other 13 against it.
Question 3: According to you, what are the strategies of talent
management?
Frequency
(a) Detailed job description 8
( b) Acknowledgement and recognition 10
(c) Opportunities of development 12
.

(a) Detailed job
description ( b)
Acknowledgement and
recognition
(c) Opportunities of
development
0
2
4
6
8
10
12
14
Interpretations-
It is also seen that different type of strategies are being used and according to the
participants they stated that hate are in favour of detailed job description, 10 are in the favour
of acknowledgement and definition, and 12 say that opposite is of development is the
appropriate strategies for talent management. This has been examining to that Amazon need
to adopt most relevant strategy to achieve their goals.
Q4. What are the challenges faced by Amazon in terms of talent
management?
Frequency
 Hiring potential talent 10
 Improving employees turnover 12
 Creating talented ethical culture 8

33%
40%
27%
Chart Title
Hiring potential talent Improving employees turnover
· Creating talented ethical culture
Interpretation
Applying concept of talent management is not an easy task and which need high level
of skills and knowledge. It is also seen that by proper use of effectively meaning this type of
challenges can be properly solved This has been interpreted that according to 30 respondents
10 are in favour of hiring potential talent, when were in favour of improving the employee
turnover, and rest 8 says talented and ethical issue is challenge encountered by Amazon.
Q5. With your perspectives, what are benefits of talent
management for Amazon?
Frequency
 Retaining potential employees 15
 Motivated workforce 8
 Productive and effective performance 7

50%
27%
23%
Chart Title
· Retaining potential employees · Motivated workforce
· Productive and effective performance
Interpretation
Amazon is a global brand and it focuses on retaining of employees by properly
focusing on talent management. There are many types of benefits which are received by the
Amazon through talent management and it is also seen that out of 30 respondents 15 are in
favour of retaining potential employees, it is motivated workforce where as other 7 are in
favour of productive and effective performance.
Q6. What are strategies used by chosen firm to retain employees
for longer run?
Frequency
 Providing appropriate motivation 10
 Rewards and recognition 13
 Providing continuous training for career enrichment 7

· Providing
appropriate motivation · Rewards and
recognition · Providing
continuous training for
career enrichment
0
2
4
6
8
10
12
14
Interpretation-
It's not easy to retain subordinates for longer period in business require correct
approach strategies to retain employees within organisation. In relation of selected
organisation, it has been analysed that out of 30 respondents 10 are in favour of providing
appropriate motivation, 13 are in favour of reward and recognition. Whereas rest 7 or in
favour of providing continuous training for career enrichment.
Q7. What do you think does effective approach of talent
management help Amazon to get competitive edge at market
place?
Frequency
(a) Yes 17
(b) No 13

57%
43%
Chart Title
YES NO
Interpretation
From reflected graph It is seen that adapting talent management concept help Amazon
to achieve complete benefits with in market at global level. So from 30 respondents 7 say yes
whereas rest 13 are against it. This is critically essential to be well aware about how to be
competitive in the market so that goals are accomplished appropriately.
Research Findings
From the search it has been found at talent management is beneficial for
growth and development of organisation which is required to be properly applied on the basis
of which it becomes easier to execute activities functions and operations in proper manner.
During this research analyse that there are some important skills without which it was
impossible for me to complete this research like communication presentation skills and
problem solving skills which were to be used by any at priority level. Moreover, it was also
seen that it helped me out in gaining of information and data for this present research and on
the topic of impact of covid-19 on talent management. Due to pandemic situation, this sector
has been affected at larger level which makes it difficult for them to achieve competitive
benefits. I also examine that proper approaches were also used like primary data and
questionnaire for obtaining the relevant information of this project. Moreover, during this
project I also found that in this covid-19, most of the businesses are using digital technologies
and tools in order to identify the talent for operations and functions of companies. By use of
digital tools in business Amazon has been able to survive in this market. With overview of
literature review it is seen that there are some limitations of the obtained data in this research

project. Main limitation is that it does not represent statistics information regarding the
impact of covid-19 on business sector which is important to be determined. Another
drawback of data is that due to different perception of every individual it is not easy to make
decisions about final conclusion result. This has been critically analysed that have prepared
decision making and sources of information are necessary which are required to be used with
the research projects so that problem does not occur in future interval. With consideration of
literature review discuss in report it has been stated that it is necessary Amazon to be well
aware about market situation so that it become convenient to achieve business goals within
set time period. During this research I developed my confidence and research skills on the
basis of it I was able to use information in effective manner and in positive way. My teacher
also helped me out in completion of this project as a guide how to present time maintain the
research report. Apart from the above stated skills, the project provides me a great
opportunity of personal development that is crucial for career growth. These skills will help
me to enrich & grow in personal as well as professional life. With this, I will be able to create
difference and get better opportunities for career growth and enrichment.

CONCLUSION
After a brief analysis of above report, it has been seen that talent management is a
broader concept which is properly to be applied in this final situation so that business goals
are accomplished. So, decisions have been made about research questions, aims, objectives,
research methodology ethical consideration and interpretation. It has been specified that
proper external and internal analysis is needed to be done through which it becomes easier for
enterprises to make decisions and accordingly implement strategies.

REFERENCES
Books & Journal: