Impact of COVID-19 Pandemic on Italy's Tourism Industry: Report

This report examines the significant impact of the COVID-19 pandemic on Italy's tourism industry. It begins with an introduction highlighting the pandemic's devastating effects on global tourism, setting the stage for a focused analysis of Italy. The main body of the report delves into the practical implications, discussing how travel restrictions and health concerns have caused substantial economic losses. The report further includes a SWOT analysis, identifying the strengths (e.g., attractive tourist destinations), weaknesses (e.g., lockdown and high infection rates), opportunities (e.g., government initiatives), and threats (e.g., travel restrictions and economic downturn) that the industry faces. The report concludes by summarizing the key findings, emphasizing the need for government intervention and strategic planning to revive the tourism sector. The report references various academic sources to support its analysis.

INTRODUCTION TO
BUSINESS

TABLE OF CONTENT
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
SWOT.....................................................................................................................................................3
CONCLUSION...........................................................................................................................................6
REFERENCES............................................................................................................................................7

INTRODUCTION
It is due to pandemic which came up in 2020 named Covid 19 has made the tourism in
the entire world get affected which is not good for the countries and the development as well.
Covid 19 is having a long term impact in the world which is not a good factor for the countries
for their economic growth. The further report would discuss the tourism in Italy and the impact
this pandemic has over that industry. The positive and negative impact of the illness is going to
be discussed in the further report.
MAIN BODY
This pandemic has created a great loss for all the countries all around the world because
there are no flights which are contacting the countries because no one wants their employees to
be impacted because of it. The businesses are taking care of their employees which are a very
essential factor for the organizations. Italy to get back tourism in the country has to take a lot of
measures so that they can get the economic conditions back to normal because the country is
dependent on the tourism (Ozili and Arun, 2020). There have to be measures like sanitizing and
trust has to be gained of the tourists again in the country so that there is a better functioning of
the country. The newspaper, social media and other communication information in the country
not be trusted because there are a lot of people which are spreading fake news but the
government has not declared as of now that the lockdown is going to be opened again in the
country. The government is making investments so that they can control the cases in the country
which is going to be very good for the tourism industry as well.
SWOT
There are only threats and weaknesses for Italy’s tourism industry because of this pandemic
which has spread so rapidly in the country (Villa and et.al., 2020). Tourism industry will have to
analyse the strengths, weaknesses, opportunities and threats in the country for themselves
because this industry is not going to be operating for a long run. This industry is having a lot of
patients of virus and they do not want that more people should be affected and the tourism
industry will lose faith of the people in the country. There are a lot of job opportunities which are

being provided by this industry in the country which is why there have to be right measures
taken by the tourism industry in the country so that they can get back their industry working
(D’Apolito and et.al., 2020). Lockdown has to be followed by this industry for a long run and
make the employees be able to trust them again. It is because of a lot of the employees who
spread this virus in the country have lost the trust of the people. There are so many cases that it is
scaring the people of the country also to travel then the people from outside will not be willing to
come so soon.
 Strengths
The strength for the tourism industry in the country is that there are wonderful places to visit
in the country which can attract the tourists to travel to this country soon. There are a lot of
historical places to visit in the country which is a great factor for the country but these cases in
the country is going to make the tourism get scared as of now. There are a lot of tourism
attractive places in the country, different culture, and good well maintained environment in the
country and adventurous activities as well in the country which is a great factor. Italy has to
maintain their strengths of the country by making the right decisions which is going to help the
country to gain the trust of the tourists again in the country which is a great factor for the tourism
industry. The tourism of China is going to fall because they did not make the country aware of
the virus they had detected in the country in 2019 and they let it spread in the entire country but
Italy has not taken any measures to control it as well which is a great drawback for the country.
Italy will have to take measures now so that they can make the functioning of the organization
more affected and the country can develop again and so can the tourism industry.
 Weaknesses
The lockdown in the country is not taken seriously which is a great threat for the country and
measures were not taken on time by the government as well. There are 28,236 deaths in the
country which is even worse for the tourism in the country because tourism industry has to
promise the safety and security of the tourists but they will not be able to with the cases
increasing very day. This is a situation which has caused a global warning for this virus and
people have taken it seriously as well which is why most of the countries have declared
lockdowns so that the cases in the country can be controlled which is going to be a great factor

for the tourism industry. The hotel industry in the country is not functioning because there is no
tourism in the country; the flights are closed, etc. There are so many industries which are getting
affected because of this virus globally which have to be controlled by the country so that there is
a better functioning (Al‐Shamsi and et.al., 2020). There is a decline in the birth rate as well in the
country and the language in the country is a great issue for the tourism organization.
 Opportunities
It is now that the government of the country has declared a lockdown and the schools and
universities have been shut down as well which is going to make the situation come under
control. This is a great factor for the organization and the tourism industry will be able to grow
again in the future (Omary and et.al., 2020). It is not possible for the country to start tourism in
2020 because there are going to be sanitizing in the entire country but it is going to make the
industry grow again in the future. The country still has a scope to start their tourism industry
again in 2021 if the right measures are taken and the development of the country is done on time.
The cases have to be controlled so that the organizations in the tourism industry can grow again.
The languages can be translated on web pages as well and internet has made this a great
opportunity for the tourism in the country to rise again.
 Threats
There are a lot of countries which are not allowing flights to make the people travel which is
a great threat for tourism industry (Chinazzi and et.al., 2020). The tourists also do not want to
risk their lives by travelling at this time because in Italy there are a lot of cases which are coming
up. There are more than 207,428 people who have gotten infected because of this virus. There is
high poverty and unemployment in the country which is a great threat for the government of the
country as well which is why the government wants to start the businesses in the country restart
but the tourism industry is not going to start anytime soon because this pandemic is not just in
Italy but the entire world.
Communication
There are a lot of measures which are coming up in newspapers, social media, etc as to
what the government of the country is planning for the people but to what extend is it true, it’s

not sure. The government is wanting to start the businesses again in the country but the cases are
still not under control which is going to make the reputation of the industry get even more
affected which is a bad factor for the country. It is very important for the government to make
decisions which is going to help the country improve their tourism factors in the country. The
government can later make positive impact on the tourism when right decisions are taken by the
government of the country (Baniamin, Rahman and Hasan, 2020). The tourism can only improve
when the airlines are going to work in all the countries and also sanitizing the country, improving
the cases situation in the country is going to help Italy to get back tourism. Italy is dependent on
the
CONCLUSION
From the above report it can be concluded that the entire world is suffering from this
pandemic which came up recently and will continue to affect the economy all the countries all
around the world. There is no control over that factor and lockdowns have been declared around
the world so that the human beings can remain safe and healthy. It is very important for the
government to take such measures to protect their own country’s people so that there is a better
functioning and the tourism can come back.

REFERENCES
Books and Journals
Al‐Shamsi, H.O and et.al., 2020. A Practical Approach to the Management of Cancer Patients
During the Novel Coronavirus Disease 2019 (COVID‐19) Pandemic: An International
Collaborative Group. The oncologist.
Baniamin, H.M., Rahman, M. and Hasan, M.T., 2020. The COVID-19 Pandemic: Why are Some
Countries more Successful than others?. Available at SSRN 3575251.
Chinazzi, M and et.al., 2020. The effect of travel restrictions on the spread of the 2019 novel
coronavirus (COVID-19) outbreak. Science. 368(6489). pp.395-400.
D’Apolito, R and et.al., 2020. Disruption of Arthroplasty Practice in an Orthopaedic Center in
Northern Italy during COVID-19 pandemic. The Journal of Arthroplasty.
Omary, M.B and et.al., 2020. The COVID-19 pandemic and research shutdown: staying safe and
productive. The Journal of Clinical Investigation.
Ozili, P.K. and Arun, T., 2020. Spillover of COVID-19: impact on the Global
Economy. Available at SSRN 3562570.
Villa, S and et.al., 2020. The COVID-19 pandemic preparedness or lack thereof: from China to
Italy. Global Health & Medicine.