BUS 301: Walmart Canada Strategy Report Outline for COVID-19

This strategy report outline focuses on developing a strategic business plan for Walmart Canada in response to the COVID-19 pandemic. The report begins with an introduction to Walmart Canada and its retail industry, followed by a discussion of the background, highlighting the negative impacts of the pandemic on business performance. The company overview provides details about Walmart Canada, its products, and its financial performance. The work plan outlines the steps taken to develop the strategic plan, including the selection of the topic and the consideration of various resources. The resources section lists the books, articles, and annual reports used to complete the project. The report aims to help Walmart Canada overcome the negative effects of the pandemic and improve its business performance by creating an effective strategic plan.

Strategy report outline

TABLE OF CONTENTS
Company name and industry.......................................................................................................2
Background..................................................................................................................................2
Company overview......................................................................................................................2
Work plan....................................................................................................................................2
Resources.....................................................................................................................................3
REFERENCES................................................................................................................................4

Company name and industry
The chosen name of the company is Walmart Canada that deals in a retail industry. The
rationale for choosing this industry is such that it offers the basic necessary items to the
customers and due to the pandemic, the entire system has affected negatively so by developing
effective strategic plan, company can develop a better opportunities for the business.
Background
Covid-19 has created a negative impact over the business performance and this not only
affected the small portion of business but affected the entire operations in a negative manner.
Further, it can be identified that companies also put many efforts in order to make a better
decision at the time of pandemic, to improve the brand image of the firm (Talwar and et.al.,
2021). Also, it is main reason that motivates to select this topic because it helps to determine the
areas on which an industry focus so that they can meet the requirement of a customer.
Company overview
Walmart store in Canada is one of the top leading brand that helps offer range of products
to their customers in a reasonable rate so that company can improve the business performance.
Further, it has been identified that the company was founded in 1994 whose parent firm is
Walmart. The company is deal in different varieties of products which include online electronics,
baby product, video games and many more. This in turn shows that the business having a strong
financial performance which in turn assist the business to improve the overall performance of a
company.
Work plan
It has been identified that the present study also helps to determine the ways through
which the company can easily improve the strategic plan. For that, researcher has to make a step
which assist to meet the defined aim. Such that initially, scholar has to select the topic which is
related to the current era that helps to make strong strategic plans. Such that, the entire industry
faces issue with regard to pandemic and this in turn causes negative impact over the business
performance. In the next step, different sources need to considered that helps the scholar to meet
the same so that effective outcome can be provided (Burgos and Ivanov, 2021). Therefore, it is

clearly reflected that with the help of this strategic plan, Walmart can easily overcome from the
negative outcome of pandemic and run in positive manner as well.
Resources
In order to complete the project, there are different resources which will be helpful to
meet the set objectives. So, the resources are books, article, annual reports which in turn assist
the researcher to meet the set objectives. This should be published latest so that it helps to create
a better outcome and also improve the results. Moreover, it can be stated that through the
selecting resources, researcher will determine which steps need to be taken by the company in
order to improve the overall results that helps to make a decision accordingly that takes a
business at further level of success.

REFERENCES
Books and Journals
Burgos, D. and Ivanov, D., 2021. Food retail supply chain resilience and the COVID-19
pandemic: A digital twin-based impact analysis and improvement
directions. Transportation Research Part E: Logistics and Transportation Review. 152.
p.102412.
Talwar, S. and et.al., 2021. Why retail investors traded equity during the pandemic? An
application of artificial neural networks to examine behavioral biases. Psychology &
Marketing. 38(11). pp.2142-2163.