Business Communication Strategies: Advertising Campaign on COVID-19

This report assesses the business communication strategies employed in an advertising campaign related to COVID-19. It identifies emotional, attitudinal, physical, cultural, and informational barriers that hinder effective communication regarding vaccination and preventive measures. The report suggests strategies to overcome these barriers, including providing genuine information, addressing patient concerns, ensuring digital accessibility, offering multilingual support, and promoting the positive impacts of vaccination. The conclusion emphasizes the importance of proactive government actions to mitigate the negative impacts of the crisis on public health. Desklib offers more resources and solved assignments for students.

Business Communication
Assessment 1 – Advertising campaign
Business communication is an activity of exchanging information from one
person to another. In COVID 19, company is focusing on developing the
effective communication plan that ensures the safety and health of customer
and employees.
Challenges and Barriers to effective communication
There are few challenges and barriers to an effective communication
which must be ascertained by government while preventing people to take
vaccination they are as follows:
Physical barriers:
It is one of the effective barriers of communication as people face
difficulty while booking the vaccination slots they even don't know where the
test centres are.
Information barriers:
People are not aware about the effects of vaccine and even they don't
know which vaccine is effective and have side effect.
Emotional barriers:
Emotional barriers is also a barrier to an effective communication
which must be focused by government. People are scared to get vaccinated
and feel that vaccine shots are not effective and they get sick while getting
vaccinated.
Attitudinal barriers:
People also have attitude regarding the vaccine as they feel that
COVID 19 cannot affect their heath and they don't have any chances to get
disease (Mohd Hanafiah, Ng and Wan, 2021).
Cultural barriers:
The Cultural barriers is another challenges to an effective
communication, there are many doctors and nurses who speak in different
language in respect of English. Most of the information related to COVID
is informed in English but people with other culture face difficulty to
understand the information and instruction regarding the COVID.

In order to overcome the communication barriers government must
implement few elements they are as follows:
 It is necessary to make COVID patients feel known by proving them
critical information and solving their issues by removing barriers to
vaccine access.
 Government must focus on keeping the digital front door wide open
as it helps people to communicate and share the information
regarding the vaccination.
Government must also provide easy access to health information of
customer and easier communication with COVID Centres in order to make
right decision for their health (Maqbool and Khan, 2020).
 It is essential for the government to be genuine rather than
manipulative, they must provide true information to people
regarding the vaccine and COVID Centres. People must be aware
about the vaccine centres where they can get the shots of vaccine
easily without facing difficultly.
 Government must provide information of COVID 19 in multiple
languages so that it can be understood by people with different
culture.
 It is the responsibility of government to provide the positive as well
as negative impact of COVID 19 so that people can understand the
effects and get vaccinated.
 Government must also boost the motivation level of people and
encourage them to get vaccinated in order to prevent from disease.
Conclusion
From the above information it is being concluded that government should
take preventive actions in order to prevent people from COVID. The crisis
has created a negative impact on people by affecting their mental and
physical health.
References
Maqbool, A. and Khan, N.Z., 2020. Analyzing barriers for implementation of
public health and social measures to prevent the transmission of COVID-19
disease using DEMATEL method. Diabetes & Metabolic Syndrome: Clinical
Research & Reviews, 14(5), pp.887-892.
Mohd Hanafiah, K., Ng, C. and Wan, A.M., 2021. Effective Communication at
Different Phases of COVID-19 Prevention: Roles, Enablers and
Effective strategies for overcoming communication barriers