COVID-19: Online vs Offline Business, Security Measures and Tools

This report explores the impact of COVID-19 on businesses, focusing on the shift from offline to online strategies. It compares the positive and negative aspects of online and offline services, discusses security and privacy challenges and measures, and analyzes tools like Zoom Meeting and Go To Meeting. The report highlights how businesses adapted to online platforms during the pandemic, emphasizing the importance of security and the role of technology in maintaining operations and customer engagement. It provides insights into the challenges and opportunities presented by this transition, offering a comprehensive overview of the changes in the business landscape due to COVID-19. Desklib offers a range of similar solved assignments and past papers for students.

Research

Abstract
In this following report it describes about modern technology upgrade in during Covid-19
as it was not usable earlier. Many business and personal work segment use through Online
platform in which resources get upgrade with their features to help better optimisation. Further
findings about how online and offline services creates major role in pandemic situation where
many business get turns their business practise through offline to online. Tools which is been
used Zoom meeting and Go To Meeting application during Covid-19 effectively.

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Illustrate and compare between the positive and negative impact of services and product
being sold online and offline..................................................................................................1
Discuss the challenges and measures of security and privacy that individuals and businesses
take when they go online........................................................................................................5
Illustrate about widespread of Covid-19, many business are turning to provide service online.
Select any two tools where compare and contrast their feature of application suitability etc.7
CONCLUSION..............................................................................................................................11
References:.....................................................................................................................................12

INTRODUCTION
During the COVID-19 pandemic, technologies is playing important role in keeping
businesses at the time of lockdown and quarantines. Most of the companies is shifted towards
online selling of products and services in order to fulfil the customer demands and to maintain
the sales and profit as well (Carlson, 2020). The use of new technologies assist companies to
develop their businesses and reach large number of customer within less time frame. The report
will cover the concept of using technologies in COVID-19, comparison among positive &
negative aspects of product and services being sold offline and online. Along with this, there is a
discussion about the security and privacy measures businesses undertake when they go online.
Moreover, comparison of the features, suitability and applications of tools is elaborated in the
report.
MAIN BODY
1. Illustrate and compare between the positive and negative impact of services and product being
sold online and offline.
Basic Offline Online
Meaning These services are considered about those
requirement where internet connection to
perform action effectively. In business
perspective for offline either sells physical
product within store where services that are
having in limited towards geographical
location. An electrician, plumber which as
to travel customer homes in person for
offering online services (Juyal, Sharma and
Shukla, 2021). Offline venture are
comprise on traditional Bricks and mortar
business that serve customer at physical
location such as retail stores and
An online services which
refers to sharing of
information about product and
services that provided over
internet. These services not
only allows subscriber to
communicate within each
other. Online services is
having its own range of simple
towards complex. It is basic
online services may help
subscriber gain needed data
through a search engine where
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restaurants. For example, many brands
clothes are specifically promote in Malls
and other exclusive stores such as Marks
and Spencer, Nike, Reebok all these
branded product and services offers to
customers within near by stores (Chirantan
Basu., 2018). There are some benefits of
offline shopping or services where it
provide plenty of opportunities in which e-
commerce websites are global store fronts
for online companies.
The challenges of Offline services is
having in their privacy terms that are:
 Many business only have certain
data which is majorly controlled by
IT security, but somehow that not
good enough because where data
privacy which touches on many
parts of their business. It needed to
be baked into heart of data strategy
and company's staff training.
 Through more upgrade in privacy it
handle when it creates factor of
internet where it helps to bring by
own devices where it is having IT
policies
it complex where one might be
online mortgage. Through an
online service where it
provider that enhance local,
international or global
company who specialise in
online services which allows
to connect network to network.
For example: Amazon and
Walmart are one of the main
online service of providing
product and services to serve
around the world.
Positive There are some positive aspect offline
business which is increasingly using print
to complement advantages:
 Easily order at short notice: At the
time of trading show or product
There are several business in
which marketplace that are
trade towards soley online. In
formulating business plan
through crafting a mission
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launch as there are many moving
parts. Print materials which can be
designed and ordered within quick
turn around times.
 Customer can ordered exactly what
they needed towards from their
product. This means about less
paper wastages and approach digital
platform for promote product and
services. There are several ways to
promote campaign. Through
international leaflets and flyers to
better personalised letter when it
combined with cleaver distribution
letters.
 Order is exactly as per need to
examine on the basis of customer
requirement where excess stored in
premises.
 Various distribution method: There
is another great thing about offline
where many option for distribution.
 Through offline business service
which is having unique opportunity
that helps to know customer.
Through getting face to face
interaction through networking
which communicate on audience
directly.
For Example: There are many
international retail business like Tesco,
statement and through
handling over administrative
matters (Knox, 2021). There
are number of advantages and
disadvantages through
operating on online business,
point worth consideration:
 Reduction Cost: It is
main advantages of
having better online
business where it is
having costs difference
when it compared
which is setting up
traditional office
company based.
 Wider Range: It is an
online business is that
can market company
on global scale,
reaching potential
customer in other
countries and
continents. As in online
platform there are
different specification
of product and services
which easily provide to
customer.
For example : Many branded
product and services are
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Asda Stores and other are stores which
makes more business through their offline
presence in market.
provided to customer in
different online business
platform. Amazon and
Walmart are the companies
where they allows to customer
for select different range of
product and services
effectively.
Negative Some of negative facts related with offline
business where it well detailed manner:
 Limitation in Audience reached: On
the perspective of online business
can reach out unlimited boundaries.
As the areas which covers in offline
are in limited range where they
promote or create awareness in
magazines, newspaper etc. In this
number of participation in which
workshop through television having
better number of participation (Liu
and et.al., 2020).
 It attain more marketing cost if
business consist through offline
manner. It provide broadcasting
means like television is expensive
and more specially. There are other
way of offline services that
presumes through it mentioned
where creates expensive means of
marketing but through other costs
effective means like giving out
To highlight certain level of
negative aspect of online
business such as:
Impersonal: This is one of
main disadvantages where the
manager and voice towards
their concern directly. When a
person where now voices
within their consideration
directly.
Not trying before buying:
Althrough there are large
number of items which can be
implemented that can
purchased through online
without having an doubts such
as clothing, shoes, furniture
and electronic gadget all these
are get concerned by consumer
while purchasing. It means that
retailer with an unproven track
record that will be probably
taken part of business through
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flyers, brochures and other low
costs stuff which boost business.
 Limited Accessibility: As online
business is more flexibility but
there is a limited accessibility. But
in offline service it is especially
having more traditional methods.
To counter this, make sure that
using of latest latest technology.
For example: Somehow people not get to
access about new offers and product
information if they are used to buy product
through offline service manner. People
need to visit offline stores which would
contain more time consuming.
competitive world within
internet.
Productivity:Usually online
stores do not run physical
stores, where these
interruption causes more
decrease in productivity where
that are not carefully in
managing the time used for
business effectively
(Mohammed Yakubu and
Chen, 2020)
Credibility: As there are lots
of competition within online
retailing as there are credibility
towards having concerns about
many business to get operate.
According to online business
does not mean all online
business where lack of
credibility.
Discuss the challenges and measures of security and privacy that individuals and businesses take
when they go online.
Most of the organisations are functioning their business online in order to survive in this
situation of pandemic. For this, organisations develop effective privacy concerns which is
important in order to make them secure from any circumstances. Internet is one of the useful as
well as fastest way that help in connecting with large number of people and selling products to
people globally which has positive influence on the performance and profitability of businesses.
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There are various challenges and measures of privacy and security which individuals consider
when they go online and is given below:
Challenges of security and privacy that individuals and businesses take when they go online
Information mishandling: It is analysed that there are different sites on internet which
requires personal data in order to get access. These sites usually have cookies that save the
personal information of an individual and then use it for other purposes (Robustin, 2021) Such
type of mishandling of data develop serious consequences and issues. It is determined that online
business portals arise the risks related with online privacy and is sometime leads to
cybercriminals.
Hacktivism: It is consider as one of the major challenge that is faced by businesses when
they go online. It is analysed that there is increase in number of people who break computer
systems because of socially and politically charged reasons. Due to this, the personal data of
company and associated employees as well as customers is hacked due to which serious issues is
faced that develop security risks.
Increasing maintenance cost: Another challenge which is faced by individuals and
businesses due to offering online products and services is increasing maintenance cost. It is
analysed that keeping systems secure and to prevent information from any privacy problems
occur high cost and is expensive. Increase in cost of company reduce the profitability and
revenue level of an organisation. Maintaining these cost is a major challenge faced by company
which is required to be deal in an effective manner which leads to attainment of growth and
success at marketplace.
Apart from this, there are also other challenges or issues related with privacy as well as
security such as access control, using of proliferating devices, increasing scale of information
and many more. All this impact negatively on the performance of companies and sometimes the
face major issues or threats as well (Serhan, 2020). For declining the level of challenges related
to privacy and security, some of the measures is mentioned below:
Measures of security and privacy that individuals and businesses take when they go online.
Set up firewall: For protecting the data or to deal with issue related with privacy,
firewalls is one of the effective initiative to be undertaken. It help business to control the internet
traffic and keep a record about the traffic coming & leaving business. This also assist to secure
data and execute activities without any interruptions.
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Monitor steadily: It is analysed that software, data, technologies is moving rapidly and
keeping in touch with them is vital in order to develop strategies that is arise at any point of time.
In addition to this, continuous monitoring of activities related to data sharing, privacy and other
help in declining the level of issues properly. Apart from this, it also assist to develop solutions
about the security and privacy issues that individuals and businesses take when they go online
Develop strong passwords: It is consider as one of the effective way to deal with the
privacy and security issues. It is vital for organisations to establish strong passwords or put the
combination of letters, symbols and capitals so that no one can easily access to that (Sharakhina
and Chugunova, 2020). This help in declining the level of privacy and function out online
activities in an effective and appropriate manner.
Apart from this, there are also other measures that can be used by company to deal with
challenges related to privacy and security measures such as don’t overshare data on social sites,
consider additional security or protection, schedule backups and so on.
Illustrate about widespread of Covid-19, many business are turning to provide service online.
Select any two tools where compare and contrast their feature of application suitability etc.
From the impact of COVID-19 that would creates many business are turns into provide
better services online and also promote product and services within to offer customers. In
pandemic situation many business get drastic affected where business get it to shut down. From
this, it has implication to not get proper interaction with customers. But as per the record of
today's business many of automotive, technology and other industry transfer their offline
business into online business (https://www.digitalcommerce360.com/article/coronavirus-impact-
online-retail/). Many business portal are operated on E-commerce where company optimise
better digital solution. For example: Retail business like Tesco, Asda Stores these are the
companies where they now offer better product and services promote more customer effectively
through online (Su and Ceci, 2021). Many banking services are generate information regarding
with their business. E-commerce which was growing through fast before Covid-19 hit. But the
pandemic pushed even more US consumer online, contributing an additional $105 billion in US
(Susan Meyar, 2019). there are some tools which is being used during pandemic situation to
mitigate the risk factor to examine such as:
Basic Zoom meeting Go To Meeting
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Description Zoom is video communication and
American communication technology
company. It usually provide Video
telephony where it enhance more
online chat services through cloud
based peer to peer software problem
which is used for teleconferencing,
telecommunication. About Zoom call
and meeting was founded at year of
2011 and launched software in 2013.
At the beginning of 2020, the sudden
people interaction and usuage of
Zoom meeting call for mainly
professional and personal aspects in
response Covid-19 measures. Thus,
many official meeting or corporate
meeting were optimised through
Zoom video call in which it were
more professionally execute during
Covid situation
Go to meeting is Web hosted
services which created and
marked through LogMein. It is
online meeting desktop sharing
and video conferencing
software package enables the
user which meet with
computer user customer,
clients or colleagous.
Features Some of the unique feature that
enhance in Zoom video call it added
the familiar 4 icons to presumes
schedule to better join the meeting.
 In this it expanded view where
now see upcoming meeting
details with single click to start
join meeting.
 Video webinar and full
featured to easy use engaging
webinars, Application
The features in Go to meeting
is very fast and reliable where
professional online meeting
solution that enables customer
meet face to face, connect with
colleagous.
It enables face to face group
video conferencing high
definition.
It includes administrative
capabilities that will make
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marketplace integration and
bots to use with Zoom. The
Unique selling main point at
least to broader consumer
world. It mainly offers free 40
minutes conference call with
up 100 attendees.
 It has dynamic video detection
where primary camera view
automatically toggle towards
for active speaker (Wang, Zhu
and Xiong, 2021).
 It can easily operate through
mobile Android and iOS
system.
change easy to manage.
Application The usage of Zoom call and meeting
can optimise to making Personal and
Professional video calls as well as it
also helps to work on academic
presentation to operate through
students. It is easily available in Play
store and iStore.
Go to Meeting is online
service which provide
flexibility service that need to
take care for better operate
video conference and easily
avaliable in play stores and
iStore
Suitability For making suitability Zoom call in
iOS and Android along with Windows
to better operate by people. Mobile
phones and Laptops are the main
resource to conduct video
conferencing. In during Covid-19, the
Zoom call application highly utilise.
This application easily suitable
in Android and iOS system
where people can easily
operate through their mobile as
well as windows(Watanabe
and Omori, 2020).
For example Many small and large companies It is used by professional
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