Analyzing COVID-19's Effect on Business Strategy and Operations

This report presents a comparative analysis of the impact of the COVID-19 pandemic on business strategy and operations, using both local and global case studies. It examines the external and internal drivers of change, assessing their effects on organizational strategies, operations, leadership, team, and individual behaviors. The analysis incorporates change management theories and models, including the Burke-Litwin model and force field analysis, to evaluate the drivers of change and their impact on organizational behaviors. The report also considers measures to minimize the negative impacts of change, such as commitment, involvement, and a shared perception. Finally, it offers recommendations for improving business strategies and operations in response to the identified changes, aiming to mitigate the negative impacts on organizational behavior. This comprehensive approach provides a thorough understanding of how businesses can adapt and thrive in the face of significant environmental changes.

Assignment 1 Outline (529)
LO1 Compare ways in which change impacts on an organization’s strategy and operations.
LO2 Evaluate the influences that drivers of change have on organizational behaviors.
Assignment Brief and Guidance:
The COVID-19 Pandemic affects global economy
and the way people and organizations do business.
In response to this unexpected external
environmental factor, many companies have to
adapt to it and make critical decisions to change.
You are required to choose two companies as case studies, one local and one global to analyze and
compare how COVID 19 affects the strategies and operations of the chosen companies; and to evaluate
how drivers of change influence organizational behaviors in the two cases.
You are expected to apply appropriate change management theories and models to guide your
discussions, make and justify your analysis and recommendations.
The submission is a comparative analysis and should include the followings:
(1) An overview of the organization case studies and how the COVID 19 affects the chosen organizations.
(2) (P1) An analysis to identify external and internal drivers of changes and compare how they affect
organizational strategies and/or operations in the two cases is in short and long term.
(M1) Assess the different drivers for change in each of the given examples and the types of

organizational change they have affected
 Compare changes of 2 different companies and conclude that:
- Which sources of changes in those organizations.
- The types of organizational change were resulted in.
(3) (P2) An evaluation of how related drivers of change affect leadership, team, individual behaviors and their
responses to change as well as long term impacts in the two cases. Based on Burke-Litwin model, analyzing
how drivers of change impact on those chosen organizations
(4) (P3) Evaluate measures that can be taken to minimize negative impacts of change on
organizational behavior. Using models to predict and proactively plan for change: Force field
analysis, Success guarantors: commitment, involvement and a shared perception or Managing the
triggers
(5) (D1) Make recommendations for the companies in the level of business strategy and operations to
have better response to the identified changes as well as to minimize negative impacts of the
changes on organizational behavior.
Grading criteria
LO1 Compare ways in which change impacts on an organization’s strategy and operations
P1 Compare different organizational
examples where there has been an
impact of change on an organization’s
strategy and operations.
M1 Assess the different drivers for
change in each of the given examples and
the types of organizational change they
have affected
LO1&LO2
D1 Draw conclusions and
recommendations with valid
justifications for planning
effectively for change and
applying change impact
analysis.
LO2 Evaluate the influences that drivers of change have on organizational behavior
P2 Evaluate the ways in which internal M2 Critically evaluate the LO1&LO2

and external drivers of change affect
leadership, team and individual
behaviors within an organization.
P3 Evaluate measures that can be
taken to minimize negative impacts of
change on organizational behavior.
long term implications of
internal and external
drivers of change within
an organization.
D1 Draw conclusions and
recommendations with valid
justifications for planning
effectively for change and
applying change impact
analysis.