Research Project: Impact of COVID-19 on Marriott Hotel in the UK

This research project investigates the impact of the COVID-19 pandemic on the hotel industry in the United Kingdom, focusing specifically on Marriott Hotel in London. It aims to identify the challenges faced by the hotel due to the crisis and evaluate effective strategies for overcoming these challenges. The study employs a qualitative research approach, utilizing secondary data analysis of government publications, past research, and industry reports. The findings reveal that COVID-19 significantly affected the hotel industry, leading to financial and operational losses, employee management issues, and difficulties in implementing safety measures. The research concludes that adopting digital technologies and innovative strategies is crucial for hotels like Marriott to attract customers and ensure growth in the post-pandemic era.

Research Project
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Chapter 1:.........................................................................................................................................3
Introduction......................................................................................................................................3
Aims and objectives...............................................................................................................3
Problem Statement..................................................................................................................4
Chapter 2:.........................................................................................................................................4
Literature Review.............................................................................................................................4
Chapter 3:.........................................................................................................................................5
Methodology....................................................................................................................................5
Timeline...........................................................................................................................................6
References........................................................................................................................................7
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Chapter 1:
Introduction
The outbreak of covert affected all business sectors around the globe in which hotel industry
were among the major hit business sector (Li, Yao and Chen, 2021). The present research
conducted on Marriott Hotel which is operating as a leading hotels in the provinces of United
Kingdom and offers wide range of services and products to customers. The present research
explores the impact of covert crisis on this industry.
Aims and objectives
Aim: To identify the effects of Covid-19 on the hotel industry in the United Kingdom. A
study on Marriott hotel, London.
Objectives:
 To determine the impact of Covid-19 on the hotel industry in the United Kingdom.
 To analyse the challenges faced by Marriott hotel due to the Covid-19 crisis.
 To evaluate effective strategies that organisations in the hotel industry in the United
Kingdom can adopt to overcome the impact of Covid-19.
Problem Statement
The present research problem is associated to the adverse impact of covert crisis on hotel
industry in United Kingdom. This topic explores the adverse impact of this crisis on
organisations like Marriott Hotel along with the issues and complexities that has been faced by
them.
Research Questions
 What is the impact of Covid-19 on the hotel industry in the United Kingdom?
 What are the challenges faced by Marriott hotel due to the Covid-19 crisis?
 What are the effective strategies that organisations in the hotel industry in the United
Kingdom can adopt to overcome the impact of Covid-19?
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Chapter 2:
Literature Review
Impact of Covid-19 on the hotel industry in the United Kingdom
As per the viewpoint of Li, Yao and Chen, 2021 covid-19 crisis business sectors around the
world. Due to this crisis number of business organization face any challenges and issues. Covid-
19 outbreak affecting business organization to face financial and operational losses due to
government restrictions. In addition to this it has been analysed that organizations in hotel sector
were among the hardest hit industry around the world that has been affected due to the outbreak
of COVID-19. It has been evaluated that pandemic affected organizations around the world in
adverse manner and created number of challenges (Louis, Steadman and Warnaby, 2022). Hotel
industry is among the leading sector which provide job opportunities to individual. However due
to this pandemic employees were subjected to stay at there home which affected the ability to
provide job opportunities for this industry. In addition to this it has been underlined that impact
of COVID-19 on hospitality industry in the United Kingdom as it created number of challenges
for small and medium scale organization to even survive. Furthermore, it has been that covid-19
affected hotel industry in the United Kingdom which lead them to challenges and losses in
adverse manner.
Challenges faced by Marriott hotel due to the Covid-19 crisis
According to the viewpoint of Jiang and Wen, 2020 their were number of challenges that has
been faced by organizations in hotel industry. Marriott Hotel is conducting in stones and
responsibility as a leading hotel in London United Kingdom which also faced many serious
challenges and issues that affected them financially as well as in other operational way. it has
been analysed at this organization face challenges in terms of interrupted supply chain network,
complexities to manage employees, ability to provide services and facilities to customers etc
(Ruel and Njoku, 2020). In addition to this it has been analysed and due to COVID-19 respective
organization also faced challenges in terms of implementing all the health care guidelines and
government restrictive standards which keeps on dynamically changing during the time of covid-
19 crisis.
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Effective strategies that organisations in the hotel industry in the United Kingdom can adopt
to overcome the impact of Covid-19
As per the viewpoint of Hao, 2021 covid-19 crisis affected business organisations around the
globe hotel industry was among the hardest hit business sector that has been adversely affected
due to the outbreak of the covid-19. Many organizations like Marriott Hotel face severe
challenges which affected their profitability and business operations. However in order to
overcome this crisis there are some certain strategies that can be adopted by hotel to overcome
the covert crisis. In this with the help of implementing the use of digital technology, artificial
intelligence, cloud computing, robotics, virtual reality company can influence in attention of
customers and conserve them effectively.
Chapter 3:
Methodology
Research methodology is an important part of overall result as it provides essential data and
information associated to the selected topic. Furthermore it has been evaluated that it is an
essential aspect of research which allow investigator to select appropriate topic to fulfill research
aims and objectives in a well defined and effective manner (Gerwe, 2021). It is important for
researchers to take advantage of appropriate techniques and methods. In terms with present
research Marriott Hotel investigators undertaken the use of interpretivism research philosophy.
The primary objective behind taking use of this method is to collect information in data while
focusing on emotions and bias of respondents views. Furthermore, investigator has taken use of
inductive research approach. The main justification behind taking use of this method is to
formulate clear link between research objectives and the summary findings which drive from the
raw data. Furthermore investigator has taken the advantage of qualitative data collection method
in which in researcher will focus on evaluating already conducting research work. Researcher
undertaking the advantage of secondary data collection method to accomplish overall research
aim and objectives.
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Timeline
A Gantt chart is an undertaking the executives instrument that delineates a venture plan. It
regularly incorporates two segments: the left side blueprints a rundown of undertakings, while
the right side has a timetable with plan bars that envision work. The Gantt graph can likewise
incorporate the beginning and end dates of undertakings, achievements, conditions among
errands, and assignees.
TASK 1 2 3 4 5 6 7 8 9 10 11
Define
objectives
Research
design
Collect
data
Analyse
the data
Formulate
conclusion
Chapter 4:
The present research has been conducted with the help of secondary data analysis methods and
techniques. In this research, researcher evaluated government publication, documents, public
records, past research work, newspaper, books, journals in effective manner (Jiang and Wen,
2020). By taking assistance of all these methods investigator conduct in depth analysis on the
topic of the adverse impact of COVID-19 on hotel industry in the provinces of United Kingdom.
This research evaluated by researchers that covid-19 crisis affected business in all sectors around
the globe. In this hotel industry is among the worst hit industries that has been affected due to the
outbreak of COVID-19. It has been analysed at Marriott Hotel is operating is a leading
organization which face many issues and challenges such as management of employees,
developing communication with them due to government lockdown and strict measures.
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Furthermore they also face challenges to provide job opportunities to employees along with the
ability to serve customers. Furthermore it has been evaluated that due to the outbreak of covid-19
crisis hotel industry faced severe challenges as during that period of time they only allowed to
conduct their operations with the help of digital tool many small and medium scale business
organization face challenges and many financial losses as they didn’t have funds to implement
digital tools and technology (Li, Yao and Chen, 2021). After the outbreak of COVID-19 business
organization needs to heavily rely on digital tools and technologies to serve customers which
created challenges in front of them to manage their budget. In addition to this it has been analyse
that they spend to make also created challenges in front of Marriott Hotel to implement safety
and security measures in effective manner. This adversely infect the organization furthermore it
has been evaluated that during that period of time company face challenges to manage
employees rules and responsibilities. Furthermore it has been evaluated that after the situation
getting normal there is a significant increase in competitor rivalry among various other
organization in hotel industry. This created challenges in front of Marriott Hotel to provide
affordable packages to customers with the help of digital tools in technologies to influence them
(Ruel and Njoku, 2020). As per the analysis from various books, articles it has been analyse that
COVID-19 outbreak created many challenges in front of hotel industry which lead them to face
many financial in operational losses in adverse manner.
Chapter 5
Conclusion
As per the above research analysis it has been concluded that covid-19 affected hotel
industry in adverse manner which created challenges in front of them to provide job
opportunities manage employees working, implement safety and security measures and adopt
digital tools and technologies in order to serve customers. However with the help of taking use of
digital technologies organisations after the situation is getting normal as having opportunities to
attract customers and assure growth.
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References
Books and Journals
Gerwe, O., 2021. The Covid-19 pandemic and the accommodation sharing sector: Effects and
prospects for recovery. Technological Forecasting and Social Change, 167, p.120733.
Hao, F., 2021. Acceptance of contactless technology in the hospitality industry: extending the
unified theory of acceptance and use of technology 2. Asia Pacific Journal of Tourism
Research, 26(12), pp.1386-1401.
Jiang, Y. and Wen, J., 2020. Effects of COVID-19 on hotel marketing and management: a
perspective article. International Journal of Contemporary Hospitality Management.
Jones, P. and Comfort, D., 2020. The COVID-19 crisis and sustainability in the hospitality
industry. International journal of contemporary hospitality management.
Li, Y., Yao, J. and Chen, J., 2021. The negative effect of scarcity cues on consumer purchase
decisions in the hospitality industry during the COVID-19 pandemic. International
Journal of Hospitality Management, 94, p.102815.
Louis, N., Parker, C., Skinner, H., Steadman, C. and Warnaby, G., 2022. Tourism and
Hospitality industry resilience during the Covid-19 pandemic: Evidence from
England. Current Issues in Tourism, 25(1), pp.46-59.
Ruel, H. and Njoku, E., 2020. AI redefining the hospitality industry. Journal of Tourism Futures.
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Thams, A., Zech, N., Rempel, D. and Ayia-Koi, A., 2020. An initial assessment of economic
impacts and operational challenges for the tourism & hospitality industry due to
COVID-19 (No. 2/2020). IUBH Discussion Papers-Tourismus & Hospitality.
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