Research Proposal: Analyzing COVID-19 Impact on Int'l Business
VerifiedAdded on 2023/06/16
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AI Summary
This research proposal investigates the impact of the COVID-19 pandemic on international businesses, focusing on trade and profit ratios, with a case study of Marks and Spencer. The proposal outlines the research background, rationale, aims, objectives, and research questions. It details the research methodologies to be employed, including the use of positivism philosophy, deductive approach, survey strategy, quantitative research choice, and probabilistic sampling. Data collection methods involve both primary (questionnaires) and secondary (books, journals, articles) sources. The research aims to understand the role of international trade in profit generation, analyze the impact of COVID-19 on international business at Marks and Spencer, and determine the major challenges faced during the pandemic's internationalization process. A cross-sectional time frame and Gantt chart are proposed for project management.
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